Fake Out of Home or just FOOH, is a new form of digital advertising where brands create hyper-realistic video content by blending real-world footage with computer-generated imagery (CGI), producing impressive and surreal marketing experiences designed to capture audience attention.

Fake Out Of Home (FOOH) combines real-world video footage with computer-generated imagery (CGI) or visual effects (VFX) to create hyper-realistic ads. Designed for social media platforms like Instagram, TikTok, YouTube, or X, FOOH ads place digitally created elements seamlessly into authentic environments, leveraging advanced editing tools to captivate audiences and drive engagement.

The virality of a FOOH ad hinges on three key factors: The hook, a compelling story, and flawless execution. The hook ensures viewers stop scrolling, the storyline keeps them emotionally engaged, and seamless integration of CGI elements leaves them immersed rather than distracted. Just like in high-quality films, the added visual effects should feel natural and enhance the narrative without breaking the viewer's suspension of disbelief.

To better understand what makes a FOOH ad truly stand out, our Ads Library includes examples ranked by their FIS (FOOH Impact Score). This score evaluates engagement rate, viewership, and reach to classify ads as Outstanding, Impressive, Solid, or Improvable, offering a clear measure of their effectiveness and impact.

Unlike traditional ads like out of home (OOH) advertisement, FOOH ads exist purely in the digital realm and are optimized for social media distribution. The CGI ads combine real-world video footage with computer-generated elements to create the illusion of physical ads. These digital elements are seamlessly layered onto video content, similar to CGI effects in movies, but executed on a more cost-effective scale.

While AR and VR are interactive and rely on devices for real-time user engagement, Fake Out of Home (FOOH) offers higher-quality visuals by combining CGI and real footage. They are best suited for scenarios where immersion and storytelling matter more than interactivity.

• Augmented Reality (AR): AR overlays digital content onto the real world through devices like smartphones or AR glasses. Think of it as a digital filter that interacts with your real-world environment.
• Virtual Reality (VR): VR immerses users in a completely virtual environment, cutting off the physical world. This requires specialized devices like the Meta Quest or Apple Vision Pro VR glasses.
• Fake out of Home Ads (FOOH): FOOH Ads blend CGI with real-life video footage to create captivating, hyper-realistic visuals. Unlike AR and VR, faux OOH advertising is not interactive but focuses on delivering visually stunning, pre-produced content on social media.

Creating a Fake Out Of Home (FOOH) Ad starts with a strong concept and detailed planning, followed by shooting video footage that serves as the foundation for the ad. Using advanced techniques like camera tracking, rotoscoping, and 3D rendering, digital elements are seamlessly integrated into the real-world footage with precise lighting and reflections. The final step, compositing, blends everything together into a polished, visually striking ad.
To find out more about what goes into the making of a FOOH Ad check out our blog: The Tools Behind FOOH.

Not at all. While product-based brands can use Mixed Reality or CGI to showcase their offerings, these videos are equally impactful for service providers, educational institutions, event organizers, and non-profits. They can be used to simplify complex concepts, communicate goals, or tell compelling stories – all in a visually engaging and memorable way.

Explore our FOOH Ad Library to see how diverse industries leverage CGI and FOOH for impactful advertising campaigns.