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Nike x Spurs AI Spec Concept: Eine Fallstudie mit Nano Banana Pro und Cinema Studio

Eine detaillierte Fallstudie zur Erstellung einer fiktiven Nike x San Antonio Spurs Fashion-Kampagne – von basketballinspirierten Lederkonstruktionen über oversized Tracksuit-Designs bis hin zu filmischen Visuals mit Victor Wembanyama.

Kaufland's "Ice Ice Baby": A Case for Hybrid AI Production

EASYdoesit combined real actors, physical production, and 23 AI-generated worlds to create Kaufland’s latest campaign. The result shows why hybrid AI production may be a stronger path forward than either fully traditional shoots or fully generated advertising.

I'm not an AI artist. I'm an artist using AI.

We spoke to Lindsay Kokoska, a multidisciplinary artist whose practice moves between painting, collage, digital art, animation, and AI — about growing up as an artist, the connection between creativity and meditation, and how new technologies can be used without losing your own voice.

NPCs escape, Burberry goes 2D & Nike gets a basketball suit

Plus:€2.675M for experimental DOOH and your chance to vote in the FOOH Awards.

How we built a Nike x Spurs AI spec concept using Nano Banana Pro and Cinema Studio

A step-by-step breakdown of creating a fictional Nike x San Antonio Spurs fashion campaign, from basketball-inspired leather construction and oversized tracksuit design to cinematic Victor Wembanyama visuals.