Creator Spotlight: Murph Studio
Murph Studio’s FOOH work starts with observation — spotting everyday moments that already feel composed, then extending them through CGI with restraint and intention.
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Sports Ad Spending in 2026: Where Attention Concentrates, and How Brands Win
Winter Olympics, FIFA World Cup, Super Bowl: 2026 is a mega year for ad spend in sports. Check out the marketer’s playbook for timing, spend shifts, and fan-first creativity that gets shared.
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2026 Is the Year of the Artist (And It’s About Time)
2026 is shaping up as the year of the artist. As audiences grow skeptical of AI-made ads, brands are crediting creators to rebuild trust, credibility, and creative differentiation.
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FOOH Creator Spotlight: Ilya Sigachev
Ilya Sigachev builds FOOH around one rule: if the shot wouldn’t be interesting without CGI, it’s not worth doing.
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R.I.P. RTFKT - What Really Happened
Nike has quietly sold off RTFKT, the virtual sneaker and digital fashion studio it acquired at the height of the NFT boom in 2021.
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Valentine's Day Marketing 2026: Why Brands Can’t Afford to Ignore This Strategy
A practical look at why Valentine’s Day FOOH matters in 2026, with proven strategies brands are using to stand out during the most competitive season of the year.
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FOOH Creator Spotlight: Day Five
A deep dive with Australian CGI studio Day Five on FOOH, storytelling, AI tools, and what it really takes to create work for Dior, La Roche and many more.
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McDonald’s Takes Down AI Ad Due to Backlash
McDonald’s quietly removed its AI-generated Christmas ad after major online backlash, joining Coca-Cola and Toys“R”Us in a growing debate over AI in holiday advertising.
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Creator Spotlight: TOM MADE THAT
The most interesting work in advertising right now comes from creators who turn technical capability into narrative momentum. That’s exactly where TOM MADE THAT operates.
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AI Advertising Done Right: Inside France TV’s Hybrid VFX Ad
France TV’s Olympic campaign shows how AI and VFX can coexist. A lesson in using technology with intent — and why human thinking still leads in marketing.
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The Scariest Thing About Nike’s 2025 Halloween Ad?
Directed by Chris Capel, this new Nike concept ad blends horror filmmaking with AI tools like Hailuo 2.0, and it might have just changed creative marketing forever.
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FOOH Creator Spotlight: The Sun Project
The Sun Project shows FOOH at its best: one human trigger, instant cause-and-effect. Read the full interview here.
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NYC hates AI: Lessons from 2025’s most disastrous OOH campaign
We unpack Friend’s $1M NYC subway AI OOH fail and Claude Café’s success. Plus: A playbook for AI OOH marketing that earns trust with every audience.
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FOOH Creator Spotlight: Meet Global Creative Agency Yellow
Inside Yellow: How a design-led agency builds FOOH that travels—sharp strategy, craft-led CGI, and AI as accelerator, not replacement.
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The Best 3D Billboard Ads in London 2025
Explore the top 3D billboard ads in London 2025. From Piccadilly billboards to Westfield, see top DOOH examples shaping advertising in London.
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Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos
The newest Pika AI tool edits real footage with a single prompt. Here’s how it performed in an actual FOOH VFX test.
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Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads
We tested the most talked-about Pika AI tools to see how you can use them for CGI ads, concept mockups, and early-stage FOOH ideas.
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How to Pitch FOOH: A Step-by-Step Guide for Agencies
Master the FOOH pitch successfully. Learn how to prove impact, handle objections & win the client.
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Why OpenMagic Isn’t the Tool It Promises to Be
OpenMagic promises to revolutionize CGI advertising with AI-powered templates, but does it truly deliver? Explore everything you need to know about the tool, where it falls short and why SORA 2 might be a better option.
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How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns
Is this the new way to promote movies? Here is all you need to know about FOOH movie marketing.
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The Tools Behind FOOH Part II: Pre-Production Planning
We’ve tested the best FOOH Pre-Production tools and strategies to help you plan campaigns smarter. Check them out in Part II of our blog series!
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How AR Will Redefine FOOH Advertising in 2026
Find out why AR is becoming essential to FOOH Advertising and how it can help brands build immersive, high-engagement content in 2026.
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