FOOH Creator Spotlight: The Sun Project

FOOH Creator Spotlight: The Sun Project

October 22, 2025 • FOOH

The Sun Project shows FOOH at its best: one human trigger, instant cause-and-effect. Read the full interview here.

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NYC hates AI: Lessons from 2025’s most disastrous OOH campaign

NYC hates AI: Lessons from 2025’s most disastrous OOH campaign

October 15, 2025 • News & Trends

We unpack Friend’s $1M NYC subway AI OOH fail and Claude Café’s success. Plus: A playbook for AI OOH marketing that earns trust with every audience.

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FOOH Creator Spotlight: Meet Global Creative Agency Yellow

FOOH Creator Spotlight: Meet Global Creative Agency Yellow

October 7, 2025 • Strategy & Insights

Inside Yellow: How a design-led agency builds FOOH that travels—sharp strategy, craft-led CGI, and AI as accelerator, not replacement.

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The Best 3D Billboard Ads in London 2025

The Best 3D Billboard Ads in London 2025

September 5, 2025 • DOOH

Explore the top 3D billboard ads in London 2025. From Piccadilly billboards to Westfield, see top DOOH examples shaping advertising in London.

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Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos

Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos

April 15, 2025 • AI & Tech, FOOH

The newest Pika AI tool edits real footage with a single prompt. Here’s how it performed in an actual FOOH VFX test.

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Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads

Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads

April 14, 2025 • AI & Tech, FOOH

We tested the most talked-about Pika AI tools to see how you can use them for CGI ads, concept mockups, and early-stage FOOH ideas.

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How to Pitch FOOH: A Step-by-Step Guide for Agencies

How to Pitch FOOH: A Step-by-Step Guide for Agencies

April 6, 2025 • Strategy & Insights, FOOH

Master the FOOH pitch successfully. Learn how to prove impact, handle objections & win the client.

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Why OpenMagic Isn’t the Tool It Promises to Be

Why OpenMagic Isn’t the Tool It Promises to Be

March 12, 2025 • AI & Tech

OpenMagic promises to revolutionize CGI advertising with AI-powered templates, but does it truly deliver? Explore everything you need to know about the tool, where it falls short and why SORA 2 might be a better option.

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How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns

How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns

March 1, 2025 • Strategy & Insights, FOOH

Is this the new way to promote movies? Here is all you need to know about FOOH movie marketing.

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Valentine’s Day FOOH: Why Brands Can’t Afford to Ignore This Strategy

Valentine’s Day FOOH: Why Brands Can’t Afford to Ignore This Strategy

February 14, 2025 • Strategy & Insights, FOOH

The ultimate guide with proven Valentine’s Day FOOH strategies to make your campaign a success. Don’t miss out!

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The Tools Behind FOOH Part II: Pre-Production Planning

The Tools Behind FOOH Part II: Pre-Production Planning

February 7, 2025 • AI & Tech, FOOH

We’ve tested the best FOOH Pre-Production tools and strategies to help you plan campaigns smarter. Check them out in Part II of our blog series!

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How AR Will Redefine FOOH Advertising in 2025

How AR Will Redefine FOOH Advertising in 2025

January 31, 2025 • AI & Tech, Strategy & Insights

AR is taking marketing to the next level by turning ads into interactive experiences. Find out how it could change Fake OOH Advertising in 2025.

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