FOOH Creator Spotlight: Day Five
A deep dive with Australian CGI studio Day Five on FOOH, storytelling, AI tools, and what it really takes to create work for Dior, La Roche and many more.
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McDonald’s Takes Down AI Ad Due to Backlash
McDonald’s quietly removed its AI-generated Christmas ad after major online backlash, joining Coca-Cola and Toys“R”Us in a growing debate over AI in holiday advertising.
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Creator Spotlight: TOM MADE THAT
The most interesting work in advertising right now comes from creators who turn technical capability into narrative momentum. That’s exactly where TOM MADE THAT operates.
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AI Advertising Done Right: Inside France TV’s Hybrid VFX Ad
France TV’s Olympic campaign shows how AI and VFX can coexist. A lesson in using technology with intent — and why human thinking still leads in marketing.
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The Scariest Thing About Nike’s 2025 Halloween Ad?
Directed by Chris Capel, this new Nike concept ad blends horror filmmaking with AI tools like Hailuo 2.0, and it might have just changed creative marketing forever.
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FOOH Creator Spotlight: The Sun Project
The Sun Project shows FOOH at its best: one human trigger, instant cause-and-effect. Read the full interview here.
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NYC hates AI: Lessons from 2025’s most disastrous OOH campaign
We unpack Friend’s $1M NYC subway AI OOH fail and Claude Café’s success. Plus: A playbook for AI OOH marketing that earns trust with every audience.
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FOOH Creator Spotlight: Meet Global Creative Agency Yellow
Inside Yellow: How a design-led agency builds FOOH that travels—sharp strategy, craft-led CGI, and AI as accelerator, not replacement.
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The Best 3D Billboard Ads in London 2025
Explore the top 3D billboard ads in London 2025. From Piccadilly billboards to Westfield, see top DOOH examples shaping advertising in London.
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Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos
The newest Pika AI tool edits real footage with a single prompt. Here’s how it performed in an actual FOOH VFX test.
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Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads
We tested the most talked-about Pika AI tools to see how you can use them for CGI ads, concept mockups, and early-stage FOOH ideas.
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How to Pitch FOOH: A Step-by-Step Guide for Agencies
Master the FOOH pitch successfully. Learn how to prove impact, handle objections & win the client.
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Why OpenMagic Isn’t the Tool It Promises to Be
OpenMagic promises to revolutionize CGI advertising with AI-powered templates, but does it truly deliver? Explore everything you need to know about the tool, where it falls short and why SORA 2 might be a better option.
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How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns
Is this the new way to promote movies? Here is all you need to know about FOOH movie marketing.
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Valentine’s Day FOOH: Why Brands Can’t Afford to Ignore This Strategy
The ultimate guide with proven Valentine’s Day FOOH strategies to make your campaign a success. Don’t miss out!
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The Tools Behind FOOH Part II: Pre-Production Planning
We’ve tested the best FOOH Pre-Production tools and strategies to help you plan campaigns smarter. Check them out in Part II of our blog series!
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How AR Will Redefine FOOH Advertising in 2026
Find out why AR is becoming essential to FOOH Advertising and how it can help brands build immersive, high-engagement content in 2026.
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