FOOH meets Hollywood, and it’s changing everything

Dive into top strategies, viral examples, and insider tips to create buzz-worthy campaigns that fill theaters.

March 7, 2025 • fast-forward

🏆 It’s Oscar Week — But the Real Winner? Next-level Movie Marketing. And no movie campaign strategy is stealing the spotlight right now quite like FOOH. From Barbie’s viral pink takeover to A Quiet Place’s chilling outdoor stunt, fake out-of-home ads are breaking the internet while driving box office & streaming numbers. So, what makes FOOH Hollywood’s ultimate marketing power move?

Why FOOH for Movie Marketing?

1️⃣ Unmatched Virality: 72% of consumers engage more with ads that feel like real-life experiences. FOOH campaigns create high-impact, shareable moments that drive organic reach.

2️⃣ Boosts Box Office & Streaming Views: Remember the massive Barbie FOOH promos in 2023? This ads contributed to the $1.4 billion global box office, proving how fake out of home marketing can turn a social media hype into real revenue.

3️⃣ Breaks Through the Noise: In a world flooded with content, FOOH stops people in their tracks. It’s bold, unexpected, and impossible to ignore.

Best of FOOH: Movie Promos

Universal Pictures

This London bus just got an unexpected passenger, check out which movie campaign is behind this FOOH Ad.

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Zara x Barbie

When Barbie took over the world in 2023, brands joined the pink revolution, including this Zara FOOH ad.

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Paramount Pictures

Lady Liberty falls silent in this chilling FOOH ad for A Quiet Place.

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Blog: Viral Movie Campaigns – How FOOH is Changing Movie & TV Marketing

Got curious about FOOH movie marketing? Then our newest blog will definitely give you all the insights you need.

From viral campaigns to must-know strategies, we break down what makes FOOH a true game-changer for the film industry.

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Read the full article here

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