THIS is what most FOOH's are missing.
FOOH is getting bolder, smarter, and more viral. From influencer collabs to April Fools’ stunts—here’s what’s next. 🚀
FOOH’s Next Big Move? Influencers, Viral Stunts & Smarter Targeting
Trending Topics
❗️Data Clean Rooms: Smarter Targeting, But Is It Also for FOOH?
With third-party cookies fading, data clean rooms are changing how brands measure ad performance while keeping user data private. Warner Bros. Discovery is doubling down on clean room tech, partnering with VideoAmp and Snowflake to enhance ad targeting without compromising privacy. Even out-of-home advertising is tapping in, with Clear Channel Outdoor integrating clean rooms to improve campaign tracking.
But what about FOOH? While clean rooms won’t revolutionize the measurement of social media ads, they could still provide indirect insights, helping brands track larger trends, such as whether a viral FOOH stunt correlates with increased searches, engagement, or sales.
With the clear uptrend of FOOH ads, the amount of data is also growing. We’re currently analyzing our database and will soon be able to provide you with more in-depth insights about FOOH advertising!
💡 April FOOH’s Day: Time to Cook
If there’s ever a day to go all-in on a mind-bending, reality-warping FOOH stunt, it’s April 1st. Whether it’s for your own creator page or a client campaign, April 1st is the perfect excuse to push FOOH into the absurd. This year’s goal: Create a viral moment that lives far beyond April 1st
FOOH of the Week
Stuart Weitzman
Since last week’s Paris Fashion Week, we figured these bags deserved their own moment to glide down the runway.
Playstation
Never thought of having THAT in the backyard….
Havaianas
Christ the Redeemer got the ultimate summer upgrade… makes you wonder what Lady Liberty might be rocking in the future.
FOOH x Influencer Marketing,
Let’s Talk About It
Influencer marketing has exploded into a $32.55 billion industry, with brands pouring more budget than ever into social-first campaigns. That’s why brands like Crocs and Southwest Airlines evolve their influencer strategies to focus more on authenticity and cultural relevance in their marketing strategy.
With this in mind, we have to ask: Why aren’t more brands connecting influencer marketing to FOOH? One creates spectacle, the other builds trust — yet few industries have fully tapped into this unexpected partnership. The brands that figure out how to fuse them seamlessly could be the ones to ride the next big wave of social-driven advertising.
👉 What do you think? Should more brands connect FOOH with influencer marketing? Let us know in our quick survey!
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📩 Got thoughts? Drop us a DM on Instagram, we might feature your insights in next week’s edition! 🚀
