ChatGPT-4 = Faster FOOH Concepts

This week:

The fastest way to FOOH mockups, your new favorite fooh.com feature, and why these car ads are going viral.

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❗️How ChatGPT-4 Is Changing FOOH Ideation

The marketing world is losing its mind over the latest ChatGPT 4.0 update — and for good reason: With the new 4o Image Generation we now have a promising AI tool that redefines how fast we can create product visuals, packaging designs, and campaign mockups — all within just a few clicks.

But have you thought about what these developments mean for FOOH ideation? We tested it — and put together a quick guide on how you can create full mockups in under 20 minutes. Read more about it here!

🆕  FOOH Feature: Create Your Own Collection

Speaking of making FOOH ideation quick and easy: There’s a brand-new feature live on fooh.com. You can now create personal collections from any ad in our library — whether it’s grouped by effect, location, or creative theme. Save them, edit them, share them — now you got all your favorite FOOH references, finally in one place.

Create your FOOH collection

FOOH  of the Week

Dolce&Gabbana x stabilo

In honor of next weeks Milan Design Week, here’s a FOOH drop that literally highlights the world’s design capitol.

See the full video

Adidas

A calm moment, interrupted by an unexpected delivery…

See the full video

Lamborghini

Lamborghini just redefined what a 3D billboard could look like. 👀

See the full video

FOOH in Car Advertising: How Porsche & Lamborghini Are Changing the Game

Porsche, Lamborghini, BMW & Skoda: FOOH is taking over the automotive world — from balloon drops to stadium takeovers. These aren’t just viral hits, they’re smart, scroll-stopping moments that drive the kind of attention every car brand wants.

👉  Read all about how the automotive world is embracing FOOH (and what trends

are about to follow next):

FOOH in Car Advertising: How Porsche & Lamborghini Are Changing the Game