ChatGPT-4 = Faster FOOH Concepts
From landing client buy-in to choosing the right FOOH moment — we’ve got you covered this week.
This week:
How to pitch it, find it, and shoot it
🎯 How to Pitch FOOH
Pitching FOOH can be hard - especially when your client has never heard of it.
That’s why we’ve collected first-hand insights from the people who pitch FOOH every week. What works, what doesn’t, and how to get buy-in fast — with visuals, proof points, and smart framing that lands.
👉 Get the full cheat sheet on how to pitch FOOH here!
💡Pro Tip: FOOH Impact Score
When you’re building a deck, it’s not just about showing cool campaigns — it’s about showing what works. That’s where the FOOH Impact Score comes in.
It gives each campaign a score based on virality, shareability, and viewer engagement — so you can back up your ideas with actual data.
Learn how the FOOH Impact Score works — and how to use it in your next pitch!
FOOH of the Week
Kitkat
The ultimate stress-release.
Adidas
Spring is in the air, off and on screen…
Aritzia
Could this become a new trend in FOOH? 👀
The Tools Behind FOOH Part III:
Capturing and Shooting Footage
This for the videographers out there: Great tracking, seamless compositing, and believable integration all start with the production.
Whether you’re capturing your own footage or guiding a shoot, this blog breaks down what makes a shot truly FOOH-ready — from camera angles over framing tricks, to technical specs.
Get the essentials that make post-production magic possible: Capturing and Shooting FOOH Footage
