VFX is booming, literally,

This week:

VFX ad budgets are booming and the future of FOOH is stretching into bold new formats. Plus: The FOOH Awards 2025 winners are here — did your favorite make the list?

🚨 Trending Topics

• VFX is on the rise: According to the latest VEX Report, global ad spend on VFX is projected to hit $3.04 billion in 2025, up from $2.8 billion last year. It proves that brands are increasingly investing in high-impact visuals to break through the noise. From photoreal animation to real-time rendering, this shift creates more space (and budget!) for FOOH ideas that blend fiction and reality — especially on social.

• A first in 3D advertising: The world’s first 3D hologram truck just hit the streets of Vegas — no screen, no glasses, just floating visuals on wheels.

  As experimental ads like this emerge, it’s opening new directions for what formats like FOOH can look like, change to and ultimately grow into.

🏆 The FOOH Awards 2025 Winners Have Been Announced! 🏆

Thank you to everyone who participated in the first annual FOOH Awards. The public has spoken and we're excited to celebrate the most exceptional FOOH campaigns of 2024/2025.

Congratulations to everyone who participated and of course

congratulations to all the winners!

VIEW WINNERS

🔥 FOOH of the Week: Summer Ed.

Sephora

It almost fell on her.

See the full video

Benefit

Lesson learned: The more tangible your FOOH feels, the harder it hits.

See the full video

Ralph Lauren

Now THAT’S branding.

See the full video