CGI just met its AI upgrade

What Netflix’s AI stunt means for marketing, and the fastest way to mock up your next idea.

July 18, 2025 • fast-forward

This week:

Netflix builds entire scenes with AI—and we’re showing you how to turn your own ideas into visuals just as fast.

  • Netflix Debuts Fully AI-Generated VFX Sequence: Netflix’s co‑CEO revealed that the sci‑fi series El Eternauta includes a major building collapse scene created entirely with generative AI—completed 10× faster and more cost-effective than traditional methods.

    It’s a breakthrough for production—but it raises an even bigger question for their marketing: If the show’s visuals can be generated this quickly, what’s stopping Netflix from using the same pipeline for trailers, stunts, or even AI-driven FOOH?

👀 The Only 3-Step AI Hack You’ll Need

Struggling to explain your idea? Use this 3-step AI shortcut to mock it up fast. The best part: All you need are tools that you are already using everyday.👇

Click here

🔥 FOOH of the Week

Superman

The FOOH ad that’s EVERYWHERE this week.

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Lacoste

This years Wimbledon served some stand out brand moments in marketing —time to revisit one of the best FOOH tennis ads for Lacoste.

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Verdemar

No idea what’s going on here.

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