FOOH creator spotlight

August 8, 2025

This week:

real-time CGI on set, ChatGPT’s next big leap, and a closer look at the studio behind the biggest movie FOOHs of 2025.

CGI You Can See On SetUK startup Visualskies is changing the game with on-set visualization tech that lets camera crews see CGI in real timewhile filming. Imagine lining up the perfect shot with a digital billboard already in place, or tracking a CGI object through the scene as if it were really there — all before post-production even starts.

It’s a breakthrough for production — but here’s the bigger question: if crews can see FOOH elements live while shooting, how soon before brands start designing FOOH moments directly on location, blending real-world filming with live-placed CGI?
ChatGPT-5 is here

ChatGPT now serves over 700 million weekly active users, making up about 60% of all AI web traffic — and yesterday, OpenAI officially launched GPT-5, which Sam Altman calls “the smartest AI chatbot yet.”

The new version delivers stronger reasoning, improved long-context handling, better multi-step thinking, and upgraded multimodal skills — plus more robust safety systems and alignment checks.

Few studios have shaped the FOOH format as quickly — and creatively — as the French FOOH and AR studio BUSTERWOOD.

Check out the first part of our new Creator Spotlight series and finally discover which iconic move FOOHs they’re behind.

Talking about BUSTERWOOD: A criminally underrated ad for none other than the legend himself — Lenny Kravitz.

While we wait for the first “Devil wears Prada pt. II” FOOH to drop, here one of our all-time-favorite Prada ads.

Proof that we need more FOOh for music promos.