DOOH ist changing

This week:

highlights from Made by Google and what they mean for FOOH, plus the 2025 DOOH trends guide.

This week’s Made by Google event, the annual hardware-and-AI launch show, unveiled new Pixels and system-wide AI features. Here are the top things to know:

✅ Capture from farther away. Pixel 10 / Pro / Pro XL add AI-powered long zoom and on-screen framing tips = more usable plates when you can’t get close.

✅ Cleanup by asking (with a visible trail). In Google Photos, say what to remove or fix, Content Credentials will now show how the file was captured/edited.

✅ An assistant on set. Share your camera and Gemini overlays guidance and plugs into your apps — quicker continuity checks and decisions.

FOOH takeaway: These new features now support a capture → clean → verify workflow. In practice, this enables more usable plates from distance when access is constrained, quicker on-site rough cleanups for iterative review, and deliverables with a verifiable edit history.We’re curious to see how this lands in real FOOH pipelines—and we’ll keep you posted with real-world examples.

👀 Why 2025 is a Turning Point for DOOH

What does good DOOH look like in 2025, and can FOOH fit into it? This guide curates the strongest work so far, maps the trends to watch, and shows you the signals for selecting formats, timing, and measurement.

Click here