This Week: AI Ads, Deepfakes & FOOH

From the NFL’s AI-powered season opener to Disney’s deepfake dilemma, plus don’t miss our our newest FOOH creator spotlight.

🏈 NFL kicks off season with AI-generated commercial

The NFL is breaking new ground in its traditional marketing strategy: the spot You Better Believe mixes live action, CGI, and AI to bring surreal, fantasy-like moments to life – flying pigs, ice sculptures, and giant parade figures visualizing fan passion across all 32 teams. According to Lora Schulson, head of production at 72andSunny, AI was sometimes the fastest tool, like when generating the lion’s fur, while CGI offered more control in other scenes.

💁‍♀️ The rise of AI influencers

The Financial Times notes a boom in hyper-realistic AI influencers like “Tinsley.” While brands value scale and efficiency, debates around authenticity and audience trust remain unresolved. For creatives, the interesting takeaway isn’t the avatars themselves, but how quickly audiences adapt to virtual figures woven into their feeds — a signal that space for more automated, digital-first storytelling is widening.

❗️Disney Faces Legal Headwinds with AI Experiments

Disney explored deepfake AI to superimpose Dwayne Johnson’s face onto a body double in a Moana live-action scene—but ultimately scrapped it amid legal and ethical challenges. The company continues cautiously with AI across its IP portfolios, balancing innovation with brand protection.

👀 Introducing: rendersnek

From two creatives posting relentlessly to an international operating studio — rendersnek keeps one goal in sight**: make ideas feel native to the feed, then unforgettable in motion.**

👉 Discover rendersnek in our latest Creator Spotlight.

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