Trends that are shaping FOOH right now

This week:

From the billion-dollar fragrance hype to the best FOOH ads in Paris, here’s what’s shaping FOOH right now.

🌸 Fragrance Boom

Parfum is beauty’s fastest-growing category — US sales surged 22% YoY to nearly $9B, with prestige perfumes leading the charge. From niche scents to viral “PerfumeTok” moments, brands are investing big in emotional, high-impact storytelling.

👉 Click here to see how FOOH ads play into the trend.

📱 Google Veo 3 update

Veo 3 has (finally) vertical 1080p support. The long-awaited move is aimed straight at TikTok, Reels, and Shorts, making AI-made content social-ready out of the box. For marketers and FOOH creators, it means faster mockups, case studies, and campaigns built natively for vertical.

🎃 Halloween on the HorizonThe first brands are already teasing their Halloween promos — meaning now’s the time to gather inspiration for spooky, seasonal FOOH. In the coming weeks we’ll share fresh ideas and insights, so follow us on Instagram and stay tuned for some frightfully good campaigns.

👀 Top FOOH Ads in Paris

Paris has cemented its place as one of the top FOOH locations. From Porsche, Jaquemus to Superman – FOOH campaigns in France capitol city never disappoint.

👉 Check out our roundup of the best Paris FOOH ads of 2025.

Click here