OpenAI is ploting something BIG
This week: OpenAI’s ad push, telecom spend surging, and seasonal FOOH inspiration.
This week:
OpenAI plans something BIG, new phone launches push telecom into overdrive, and the ultimate Halloween FOOH inspo.
🚨 Trending Topic
👀 ChatGPT Plots Its Own Ad Platform OpenAI is quietly building its own in-house ad infrastructure: A new job listing reveals a “ChatGPT Growth” team tasked with creating campaign management tools, integrations with major ad platforms, and real-time attribution systems.
This would give OpenAI more control over its marketing spend (instead of relying on agencies), and could lay the groundwork for ChatGPT itself to become an ad platform where brands run campaigns. It signals a clear pivot from OpenAI’s research roots toward revenue generation and advertising ambitions
📱 Phone Ads Heat Up
Telecom is 2025’s fastest-growing ad spender, with digital budgets up 16% YoY. Add to that a wave of new device launches, Apple’s iPhone 17 lineup, Samsung’s Galaxy Fold/Flip 7, and Google’s Pixel 9, and the race for attention is on.
👉 Explore the biggest FOOH Telecom Ads here.
🎃 FOOH for Halloween
The spookiest season is also one of the smartest for FOOH. Here are the best Halloween ad examples to get inspired for Halloween 2025.
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🔥 FOOH of the Week
Balenciaga
The (F)OOH ad of the future has arrived.
Maybelline
Unfortunately cloudy autumn has arrived.
Fortunately this ad exists.
DECJUBA
Something unexpected just landed.
