FOOH's next chapter.

This week:

Reels go multilingual, FOOH’s next chapter, and how to win this years Black Friday.

Meta News: You’re not multi-lingual, but your Reel can be

Starting today, you have now an insane opportunity in cross-market growth: Meta lets you auto-dub Reels in four languages before you post.

Toggle ‘Translate with Meta AI’ to create versions in English, Spanish, Portuguese, and Hindi—using your voice with lip-sync

Adobe launches AI Foundry for brand-tuned content

Good news for brand teams: Adobe’s AI Foundry builds brand-private Firefly models trained on your own asset library—aimed at consistency and rights safety across campaigns.

Note: it’s an enterprise, usage-based service (not included with regular Creative Cloud).

💡 FOOH is DEAD

Right now, FOOH is at an inflection point. Fast-paced social media, creative individuals and AI developments, are evolving the format further.

FOOH isn’t a 8 seconds publicly filmed videomaterial + a big CGI object anymore. Productions become more creative and versatile in it’s combination of elements - live action, VFX or full CGI.

Clips are popping up that feel different, but clearly use “FOOH-Elements”.

But one thing is certain: FOOH has become the test bed for modern ad-making, used by the world’s biggest brands to prove ideas in culture and scale them across channels.

To keep pace with that shift, we’ll use this section to spotlight creators that are moving FOOH forward. Starting with @everydaywe.cgi campaign for Spotify, starring Central Cee.

💡 Industry Insights

Who wins Black Friday 2025?

Well-timed ads that bring the biggest attention to a brand.

U.S. online spend is forecast at $11.7B on Black Friday and $14.2B on Cyber Monday. So, big numbers, short window mean: Show up with one clear idea that reaches customers, online or in digital OOH.

Get inspired by our Best-of collection.

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Best Black Friday FOOH Ads