FOOH has a new hotspot
This week:
The Halloween ad everyone’s talking about, Coca-Cola’s latest AI gamble, and the city that’s quietly becoming a global FOOH hotspot.
🚨 Trending Topics
👀 The scariest thing about this ad, is that it’s 100% AI
The Nike concept film WHATEVER YOUR GAME, directed by Chris Capel, follows all the classic rules of an American slasher — eerie build-up, perfect tension, and a chilling twist. But the biggest catch of the story: it was created entirely with AI tools like Midjourney, Firefly, Kling, Hailuo 2.0, and ElevenLabs.
With it, Capel reimagined what a Nike campaign could look like in the era of generative filmmaking — and the result feels hauntingly real, see for yourself!
🎄 Coca-Cola has done it again … and people are
not happy
Coca-Cola just dropped its 2025 holiday campaign — and it’s once again made entirely with AI.
After last year’s backlash over AI-generated actors, the brand took a safer route this time: no humans, just polar bears, penguins, and Santa’s truck. But reactions are split — while some call it an improvement to last year’s campaign, others call it “a visual mess.”
What do you think? Check out the full ad and let us know in the comments!
💡 Industry Insights
Is this the next FOOH hotspot?
Few cities are built for FOOH quite like Singapore.
From the Marina Bay skyline to Orchard Road’s retail glow, the city’s mix of architecture, technology, and culture makes it a dream canvas for FOOH.
Explore how 12 brands turned Singapore’s skyline into the ultimate digital playground.
👇👇👇
🔥 Weekly FOOH
Zadig&Voltaire
The heist wasn’t the weirdest shit going down that day at the Louvre.
Rabanne
Advent Calendar Promos with FOOH are waaay too underrated.
Fondation Beyeler
In case you were wondering if FOOH works for exhibitions as well.
YES.
