The Most Important Ad You’ll Watch This Week

This week:

How brands are hijacking your movie, the best VFX x AI ad of 2025, and a FOOH industry trend nobody saw coming.

👀 This is product placement on steroids

TV ad breaks are about to die.

Chinese tech giant Tencent is testing a radical new AI pipeline that could rewrite the rules of advertising, by removing interruptions entirely.

Instead of cutting to commercials, Tencent uses advanced AI + computer vision to blend ads directly into the film or show you’re already watching. No pause, no break, no “we’ll be right back.”

Here’s how it works: Think of a regular scene — an actor holding a plain coffee cup. Tencent’s AI identifies that object and seamlessly replaces it with a branded version in real time. And the wild part? It’s hyper-personalized.

So while you might see Starbucks, your friend in another city might see a local café. Same movie. Same scene. Different ads.

Tencent is developing this together with companies like Mirriad, and it’s already being tested with millions of subscribers. If it sticks, this could mean:

✅ Zero disruptive ad breaks ✅ A smoother viewing experience ✅ Huge new revenue streams for entertainment platforms

This isn’t “coming soon.” It’s happening right now. What do you think — brilliant innovation or a step too far? Watch what this will look like and let us know in the comments!

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⚡️ AI x VFX: Finally an ad that get’s it

Craft over shortcuts, control over convenience, story first – **this is how technical progress in advertising should feel.**Step inside a masterclass in hybrid pipelines and creative innovation by La Pac & Mathematic Studio for France TV’s Olympic & Paralympic Games campaign.

Here, AI becomes part of the artistry. Reshaping how motion, texture, and imagination come together on screen.

👉 Here is one of the most epic ads of 2025, enjoy. 👈

💸 Money, Money, Money

Black Friday has officially entered its spam era — every scroll feels like the same loud discount ad on repeat. With billions being spent in a single weekend, brands flood every channel, but the result is a blur of noise that people swipe past instantly.

What actually breaks through now isn’t another countdown graphic, but ideas that feel surprising, entertaining, and visually bold

Swipe through our Black Friday inspo for the ads we wish brands would also turn to.

💡 Industry Insights

This industry took us by surprise

If you think only fashion and beauty dominate FOOH, think again: Food & Beverage is now one of the most aggressive adopters of the format.

If you want to see: — which brands are winning, — what concepts actually perform, — and why Food & Beverage may be the blueprint industry for FOOH success…

👇👇👇

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