Is this the death of OOH?

This week:

A flying production studio, a movie takeover featuring 400 brands, and holograms shaking up OOH.

⚡️ The BIGGEST ad challenge happened this week

Qatar Airways and Google pulled off a wild creative challenge: producing two complete ads during a single 14-hour Doha–Atlanta flight. Highlighting the airplanes Starlink’s high-speed onboard Wi-Fi and Google’s AI tools, the team concepted, generated, animated, and edited everything directly on the A350, turning the cabin into a flying studio.

Genre.ai’s CEO shared how they did it: Reference shots captured at the airport that morning, additional aircraft imagery from Qatar Airways, parallel prompting inside Figma and Gemini, and Veo 3.1 for animation. The edit was finished literally minutes before landing.

The challenge was hosted by Roberto Nickson (rpn), who navigated the full process mid-air and is preparing a detailed breakdown of the workflow which we will share with you next week.

Check out the finished ad and let us know what you think! 👇

Watch the full ad

🪄 How Wicked engineered a cross-industry push

Universal didn’t just promote Wicked: For Good; they built a full brand ecosystem around it: 400+ collabs, 165 returning partners, and a rollout that touched fashion, retail, travel, beauty, and many more industries.

Add CGI extensions of Oz across real-world locations, and you get a campaign engineered for cultural reach, not just ticket sales.

👉From Absolut Vodka to Swarovski: Here are the

standout Wicked campaigns of 2025 👈

🪦 Are Billboards about to DIE??

HYPERVSN just dropped a glimpse of what’s next: true 3D holographic displays.

We’ve had 2D billboards. We’ve had 3D billboards. Now we’re stepping into free-floating holograms you can’t ignore.

This isn’t just a new format — it’s a new creative playground. The kind of tech that makes you rethink what an “OOH idea” even is.

Curious what it actually looks like? 👉 Click here to see the future of OOH.

💡 Industry Insights

Holiday season is the Super Bowl of FOOH

From Thanksgiving scroll spikes to New Year fireworks, this is the period when brands either blend into the festive noise, or own the moment.

This week, we’re breaking down the 12 holiday FOOH campaigns that actually moved the needle this year. From giant ribbons on Fifth Ave to snow-globe landmarks and New Year aviation drops, this guide shows:

✅ what formats performs best in the festive season ✅ which ideas sustained attention across the entire winter

✅ and how smart brands used FOOH to turn holiday energy into real impact

If you’re planning a seasonal campaign — or want to know what really worked — this is your blueprint.

👇👇👇

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