You would've never guessed THIS collab

This week:

The brand collab we didn’t know we needed, the Sky Studio Challenge winner, and the smartest Christmas DOOH ad we’ve seen so far.

👀 The person who thought of the Gatorade x Stranger Things collab deserves a raise.

Every once in a while, a brand collaboration comes along that just … gets it.

Gatorade dusted off its 1987 classic “No Ordinary Thirst Quencher,” reimagined it as “No Ordinary Athlete,” and dropped it into the Upside Down with a slick 30-second spot narrated by Myles Garrett.

The campaign works beautifully because it doesn’t just borrow Stranger Things aesthetics, it connects the show’s core theme (ordinary people doing extraordinary things) to Gatorade’s brand story. Nostalgia for longtime fans, relevance for younger audiences, and a flexible visual world built to scale across formats.

👉 Check out the social media campaigns (including a FOOH ad) here and let us know what you think!

🏆 And the winner is…

Last week we covered Qatar Airways x Google’s mid-air ad challenge and showed you one of the two films created during that 14-hour Doha–Atlanta flight.

This week, the winner has been announced: “Above the Clouds” took the top spot, reaching 4.23 million engagements and proving what this challenge set out to show: full commercials can be concepted, generated, animated, and edited in 14 hours, using Starlink’s high-speed onboard Wi-Fi and Google’s AI tools.

Watch the winning ad here

⚡️ Disney+ NAILED this year’s Christmas DOOH

Disney+ brought back its most-beloved characters to the London Tube — this time with their full Christmas cast. As commuters ride up, characters like Elsa and Kevin from Home Alone animate across the panels.

Dynamic motion, strong character cues, and a format designed for social pickup — this is seasonal advertising built for both real-life impact and digital reach.

Watch what the DOOH ad looks like IRL here.

💡 Industry Insights

Creator Spotlight: Meet TOM MADE THAT

The most interesting work in advertising right now comes from creators who turn technical capability into narrative momentum. That’s exactly where Tom Downie, the director of TOM MADE THAT, operates.

We talked with him about his path to CGI, the state of the industry and where he thinks FOOH is developing to in 2026.

👇👇👇

Read the full interview