FOOH Wrapped 2025
This week:
FOOH Wrapped 2025, McDonald’s joins the AI Christmas wave, and a new FOOH powerhouse steps onto the stage.
🚨 Trending Topics
🎄 The AI Christmas ad era is officially in full swing.
McDonald’s Netherlands released a fully AI-generated Christmas campaign, and it’s not the usual holiday storyline.
The spot, titled “The Most Terrible Time of the Year,” leans into December stress: chaotic dinners, shopping overload, family tension, and all the messy moments that usually get edited out of festive advertising.
It’s intentionally imperfect, exaggerated through AI, and positions McDonald’s as the “small escape” from holiday pressure.
🥳 You made it through!
From INSANE campaigns to new AI and CGI workflows, this year reshaped what FOOH is all about.
And 2026 is going to be even bigger: FOOH Awards, amazing new tools, and a community that refuses to slow down. 🦾
🏆 So this is the CRAZIEST billboard of 2025
Disney’s new Percy Jackson installation sends a tidal wave crashing out of the frame — easily one of the most unhinged DOOH builds that we’ve seen this year.
💡 Industry Insights
A new FOOH powerhouse has arrived
Spain has become one of Europe’s most exciting markets for FOOH in 2025.
Whether it’s Madrid’s cultural landmarks or Barcelona’s creative energy: Find out why brands are choosing Spain for their FOOH productions, which formats work best, and what makes the country such a powerful stage for CGI-driven storytelling.
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🔥 Weekly FOOH
Emilio Pucci
This is one of the most INSANE FOOH ads our
team has ever seen.
MAD Labs
In case you were wondering what FOOH on shrooms looks like.
A Quick Buck
This is… different.
