🏆 The FOOH Awards 2026 are here

This week:

FOOH Awards 2026 are here, why authorship is suddenly a credibility signal again, and a FOOH creator playbook from Ilya Sigachev.

🏆 The FOOH Awards 2026 are back🏆

We’re happy to announce the FOOH Awards 2026 are officially open for submissions!

With an expanded jury featuring some of the biggest names in the industry, the mission this year stays the same: credit the work that genuinely moves CGI and Mixed Reality forward, and give the teams behind it the recognition they deserve.

Open worldwide for studios, agencies, and freelancers.

🗓️ Early bird ends February 15. Final deadline: May 27.

ENTER NOW

2026 is the year of the artist (and it’s about time)

Chanel. Porsche. Burberry.

No matter which brands you follow on social, one thing is hard to miss right now: authorship is back in advertising. As AI raises skepticism around digital craft, more brands are putting artists and studios front and center.

Polished digital work now comes with a built-in suspicion: if it looks too clean, people assume AI and the read shifts from crafted to cheap. So brands are doing the simplest credibility move: show the maker.

Case in point: Le Creuset’s FOOH, which highlighted the CG craft by tagging Origiful, instantly reframing it from “generated” to “handcrafted.”

👉 Why now — and what changes when the maker becomes part of the message? Read the full piece here!

💡 Industry Insights

Creator Spotlight: Meet Ilya Sigachev

His rule is simple: if the shot wouldn’t be interesting without CGI, it’s not worth doing.

In our latest spotlight, Ilya talks about building believable FOOH through physical logic, how he uses AI to speed up projects, and why the next phase of FOOH needs a new visual language, not more repetition.

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