We cracked the virality code for 2026
The data behind FOOH
What separates the ads that break through from the ones that disappear in 2026?
FOOH just crossed an important line.
What started as a viral curiosity is now a measurable marketing discipline — with repeatable patterns, clear benchmarks, and real performance gaps between average and elite work.
We analyzed 4,570 FOOH videos, across 1,890 brands, 11 industries, and 169 countries, to answer one question marketers keep asking:
What actually works and what doesn’t in 2026?
This report is the answer.
👉 Forward this to anyone making creative, media, or budget decisions in 2026.
What’s inside the Trend Report :
✅ The “1 in 5” realityOnly 19.05% of FOOH videos reach High Performer or Elite status. This isn’t luck, it’s the right execution.
✅ Exact performance benchmarks Stop guessing what “good” looks like. We define the thresholds for Views, Likes, Comments, and Shares by percentile.
**✅ When to post (and when not to)**The busiest days are not the best-performing ones. Quiet windows win.
✅ Which industries actually outperform Travel, Automotive, and Sports now beat Fashion & Beauty on success rate — despite a comparably lower volume.
✅ The 2026 forecast Rising quality bar, serialized storytelling, AI-assisted workflows — and why “human-made” is becoming a premium signal again.
‼️REMINDER
