The fastest-growing content format 🔥

This week:

AI hits the IP wall, the Nr. 1 rising content format and the most underrated sales oppurtunity of 2026.

The Seedance controversy is YOUR

IP Wake-Up Call

When Seedance 2.0 rolled out last week, the internet did what it always does: stress-testing the hell out of it.

Within hours, AI-generated celebrity fights and impossible performances were everywhere: Heisenberg dropping off a special delivery to the Avengers.

Brad Pitt vs Tom Cruise fighting over the Epstein files.

Kanye West singing in ancient China.

Viral. Shareable. Frictionless. Then came the pushback.

Reports say The Walt Disney Company and Paramount sent cease-and-desist letters to ByteDance, alleging unauthorized use of copyrighted characters and intellectual property in AI-generated videos circulating online.

Even SAG-AFTRA issued a public statement addressing the situation, warning about AI systems replicating actors’ likenesses and performances without consent and calling for stronger protections around digital identity and usage rights.

💡 What this signals:

AI speed is no longer the differentiator. IP discipline is.

If AI sits in your workflow, protection has to sit next to it.

That means:

• Favoring copyright ‘safe’ models like Adobe (Firefly), Shutterstock, or Getty Images, which reduce training-data risk. • Avoiding recognizable faces, franchises, or “style cloning” in paid work. • Adding copyright monitoring and takedown tools to your pipeline.

Important distinction: Commercial-safe models reduce dataset risk — not output risk.

You’re still responsible for what you generate.

IRL Livestreaming is becoming the fastest-growing content format right now

Passive consumption is losing ground. Traditional digital advertising only breaks through if the idea is extraordinary. Everything else dissolves into the feed.

Live — especially IRL livestreaming — answers that shift.

The global livestreaming market is projected to grow at roughly 23% CAGR this decade, while platforms like TikTok, YouTube, and Amazon are aggressively expanding live shopping and interactive streaming.

Instead of polished uploads, audiences get real-time presence. Instead of edited narratives, they get unfolding moments. Instead of watching alone, they watch together.

💡 What this signals:

Short-form captures attention, live builds community. In a fragmented attention economy, belonging beats broadcasting.

For creative tech teams, this is where it gets interesting: livestreams are becoming engineered environments — layered with AI moderation, real-time graphics, AR filters, dynamic commerce hooks.

‼️REMINDER

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💡 Industry Insights

The $20+ Billion weekend

In the U.S. alone, annual Easter spending has recently topped $20+ billion. Candy, gifts, food, apparel — all compressed into a few high-intent weeks.

Short window. Serious revenue. Surprisingly low creative competition.

While most brands overinvest in Q4, Easter remains one of the few retail peaks where attention is still affordable, and differentiation is wide open.

We broke down how smart brands should approach Easter 2026 — and why this might be the most underrated performance + brand moment of the year.

👇👇👇

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