If AI made your ad you don't own it. Or do you?
NPC Oscars ads, Sora inside ChatGPT, and the AI copyright ruling creatives should watch.
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Ok now, let’s get into what happened this week. 🚀
🚨 TRENDING TOPICS
**✅ Coinbase’s new Oscars Ad says we’re all NPCs. **
Crypto platform Coinbase just dropped one of the most interesting ads tied to the Academy Awards this year.
Directed by Oscar Hudson, the team essentially built a video game world in real life. The film follows a group of NPC-like characters stuck in repetitive loops, but instead of rendering the environment digitally, the production recreated the game aesthetic using real actors, sets in combination with highly intentional VFX and AI.
✅ LinkedIn is becoming a leading source for AI answers.
According to a new SEMrush study, LinkedIn is emerging as one of the top sources AI tools use when generating answers.As large language models increasingly pull from public posts and expert commentary, platforms filled with professional insights are becoming valuable training and reference material.
✅ Sora could soon land inside ChatGPT.
OpenAI is reportedly preparing to integrate its video generation model Sora directly into ChatGPT. That would bring text, images and video generation into the same interface — potentially turning ChatGPT into a full creative production tool.
✅ The Sims debuts a new motion design system.
Designed by legendary motion design studio BUCK, the toolkit defines how the brand moves across trailers, social media and marketing. It includes logo transitions, animated assets and a new mnemonic that appears when the game launches — check out the result here.
💡 INDUSTRY DEEP DIVES
The case started when computer scientist Stephen Thaler tried to copyright an image created by his AI system “DABUS,” listing the AI itself as the creator. The courts rejected the claim.
That means an earlier court ruling now stands: copyright protection requires a human author.
But reality is messier, especially when it comes to creative commercial work. Because most of bigger campaigns that we see today do not involve pressing a single button. We are talking about team prompting, curating, editing, composite, animate and build pipelines around AI tools.
At what point does that become human authorship?
Right now, the law doesn’t fully answer that.
💡 What this signals
For smaller projects, this probably won’t matter much.
But for big campaigns, brand assets, or high-value creative work, the legal status of AI-assisted content is still evolving.
In other words: use the tools — just know the rules are still being written.
And exactly where the line between tool and author sits is a debate we’re likely going to hear a lot more about.
🔥 WEEKLY MUST-SEE FOOH
Lay’s
Ngl, I’m only following the World Cup this year for ads like this.
