Beauty & Personal Care FOOH Ads: 11 Best Examples
FOOH ads are reshaping how beauty brands connect with audiences. Here are 11 fake out-of-home campaigns that stood out this year.
The beauty and personal care industry is one of the fastest-growing consumer sectors worldwide, valued at over $646 billion globally in 2024 and projected to reach $736 billion by 2028. Fueled by consumer demand for skincare, haircare, and cosmetics innovation, the sector has become not just an economic powerhouse but also a cultural driver, shaping identity, self-expression, and global trends.
Beauty products don’t just sell – they influence how people see themselves and how brands become part of everyday rituals.
But with opportunity comes intense competition. With beauty giants spending millions on ad campaigns, the rise of TikTok beauty influencers and viral short-form formats, the industry faces a marketing landscape where visibility and cultural resonance matter as much as formula.
That’s why FOOH (Fake Out of Home) has become a breakthrough tool for beauty brands. Using CGI to transform cityscapes into hyperrealistic ads, these campaigns blur reality and spectacle, giving brands the viral edge they need. Below, we highlight the most impactful FOOH ads in Beauty & Personal Care and what made them effective in 2025.
Beauty FOOH Ads: 11 Best Campaigns of 2025
In 2025, the beauty and personal care industry isn’t just competing on products, it’s competing on visibility. With social platforms rewarding bold, viral moments, brands are increasingly turning to FOOH campaigns to transform everyday cityscapes into global brand statements.
Let’s take a look at some of the best FOOH ads in Beauty & Personal Care and what made them stand out.
1. Maybelline New York’s Sky High Mascara Giant Lashes in London
Maybelline transformed the London Underground into a surreal beauty experience. As a train rolled into the station, a giant eyelash appeared attached to its head, brushing past an oversized Sky High Mascara that coated it in real time.
The creative used mixed reality to turn a mundane commute into a mascara masterclass, earning 76.1 million views and nearly 3 million likes. By tapping into an everyday phenmonenon, Maybelline redefined beauty-on-the-go and set a new benchmark for CGI storytelling.
2. e.l.f. Cosmetics’ Giant Pimple Patch at Mount Rushmore
Few brands master self-aware humor like e.l.f., and this campaign proves it. A helicopter hovers above Mount Rushmore, applying a giant blemish patch to George Washington’s cheek. Moments later, the patch peels away to reveal smooth, spotless stone.
The faux OOH moment playfully tied into the global $115 billion skincare market and highlighted e.l.f.’s “Stick It to Zits” positioning. With 26.3 million views, it shows how bold CGI can bridge comedy and credibility in skincare storytelling.
3. Dorflex’ Packaging Floats Between Colonial Buildings
Pain relief meets visual poetry in Dorflex’s CGI spot, which placed a floating medication box between the colorful colonial facades of Pelourinho, a UNESCO World Heritage site.
The juxtaposition of heritage and modern health tech turned Salvador’s skyline into a product showcase. With over 18 million views, the brand cleverly reframed muscle relaxation as an act of cultural serenity – proof that wellness ads don’t have to feel clinical to connect.
4. L’Oréal Paris’ Hair Flowing on the Oxford Circus Billboard
At Oxford Circus, a L’Oréal Elvive billboard stunned passersby: one model’s 2D print stood still, while another’s hyperreal 3D hair flowed in the wind, shimmering in sunlight.
The illusion blurred the boundary between digital and tactile, echoing L’Oréal’s brand promise: “Because you’re worth it” in a futuristic form. With 16.8 million views, it underscored how CGI can give physical texture to brand emotion.
5. Pantene’s Hair Ironing 3D Billboard
Pantene’s mixed reality campaign showcased a massive hair iron gliding down a skyscraper, transforming dull strands into silky locks.
The creative highlighted the brand’s Keratina shampoo and thermal protection benefits while visually dramatizing transformation—beauty’s oldest metaphor. Generating 15.3 million views, it solidified Pantene’s authority in haircare innovation.
6. Bio Extratus’ Pistachio Opens to Reveal Hair Toner
In downtown São Paulo, a giant pistachio shell split open midair, revealing Bio Extratus’s new hair toner.
The ad’s organic visuals connected hydration and shine with the power of natural ingredients—mirroring a market trend, as plenty of beauty consumers now prefer natural and organic formulations. With over 14.8 million views, it reinforced Bio Extratus’s botanical positioning through a playful, cinematic display.
7. Maybelline New York’s Concealer Erasing Clouds
Maybelline’s concealer campaign painted the London sky as a canvas. A crane lifted an oversized concealer wand that “erased” clouds to reveal a clear blue sky—a visual metaphor for bright, flawless skin.
Viewed 13.9 million times, the concept turned weather into an emotional trigger and everyday imperfection into art. It’s proof that even simple metaphors can drive massive engagement when scaled through CGI spectacle.
8. CeraVe’s Giant Skincare Bottles at Dubai Construction Site
CeraVe took skincare to new heights—literally. Tower cranes lifted supersized lotion and cream bottles amid Dubai’s skyscrapers, illustrating the brand’s arrival in the UAE.
The campaign tapped into the region’s fast-growing skincare market, expanding 2.07% annually. With 12.5 million views, it positioned CeraVe as a global brand built for modern, urban consumers—scientific yet relatable.
9. Caudalie’s Serum Drop Clears the Seine River
A river bus floated down the Seine carrying an oversized Caudalie Vinoperfect Serum bottle. When the dropper released a droplet into the dark water, it instantly turned crystal clear—symbolizing skin brightening.
The ad’s elegance reflected Caudalie’s natural-luxury image and sustainability ethos. With 10 million views, it offered a poetic, sensory approach to performance skincare—equal parts art film and brand statement.
10. Maybelline New York’s Mascara Moving Signage in Cape Town
A mascara tube towering like a streetlight brushed lifelike eyelashes on roadside signage, causing them to flutter in the breeze.
With 9.3 million views, the playful illusion injected humor into Maybelline’s branding, showing that CGI ads can feel as spontaneous as street art. It reinforced the brand’s global creative momentum, proof that consistency in innovation keeps Maybelline culturally top of mind.
11. Sephora’s Paper Bag Gliding Through Istanbul
A massive Sephora shopping bag slid gracefully across a crosswalk, its path perfectly aligning with a black street stripe spelling “SEPHORA.”
This campaign turned a routine urban moment into a shopping fantasy, and with 10 million views, it encapsulated Sephora’s essence: accessibility, excitement, and a little everyday magic.
Takeaway
The rise of FOOH ads in beauty proves one thing: audiences crave surprise and scale. These campaigns transform cities into canvases and moments into movements—bridging brand storytelling with visual spectacle.
What makes them powerful isn’t just the technology—it’s the emotional resonance. Each campaign reflects a universal beauty theme: confidence, transformation, care, and play.
As CGI and AI production tools become more accessible, we’ll likely see more beauty brands experimenting with FOOH, not just for virality, but as a core part of their creative ecosystems. It’s the future face of beauty storytelling.
See more of the best beauty and skincare FOOH ads from around the world, all in one place.
