The Best DOOH Ads in New York (2025 Update)

New York remains one of the most important markets in the world for Digital Out of Home (DOOH) advertising. With over 8.4 million residents and millions more visiting each year, the city offers unmatched scale and visibility for brands. Times Square alone sees an estimated 360,000 pedestrians every single day, making it one of the most valuable advertising locations on the planet.

DOOH has been a part of the New York landscape for years, but the format is rapidly evolving this year. Advertisers are now moving to 3D anamorphic displays, interactive touchpoints, and real-time data integrations to cut through the noise and turn high-traffic areas into immersive storytelling opportunities.

If you want a deeper look at where the format is heading globally, check out our breakdown of why 2025 is a turning point for DOOH.

In this article, we’ll look at some of the most notable DOOH examples in New York, why the city remains a testing ground for global campaigns, and what you can learn from the brands doing it best.

The Best DOOH Ads in New York (2025)

Digital Out of Home or DOOH advertising in New York is on the rise, with over one-third of the nearly $10 billion spent on U.S. out-of-home advertising in 2025 expected to go digital. The city’s dense population and high-traffic hubs across its five boroughs give brands the chance to run hyper-targeted campaigns.

Below, we highlight some of the most notable DOOH ads New York this year and examine how brands are using the format to drive visibility, test new creative approaches, and engage with one of the world’s largest urban audiences.

1. Samsung by Dagmar Hoogland, Andy Bull, Chris Knight, and James Dick

For the Galaxy S8 launch, Samsung set out to showcase the idea of a phone without edges. To do that, they staged one of the biggest DOOH takeovers Times Square has ever seen. More than 40 digital screens across five city blocks were synced together, creating a seamless underwater world where a diver swam alongside a whale. The message tied back to the phone’s “infinite” design: no borders, no limits.

The impact was immediate. For three straight hours, the synchronized displays transformed the square into an ocean-like environment, drawing thousands of people to stop, film, and share the moment. On its busiest days, Times Square attracts around 460,000 pedestrians, giving this activation unmatched visibility and reach.

2. Citizen, Bulova, Alpina, Frederique Constant, and Accutron by Render Impact

This next example highlights multiple watch pieces – Citizen, Bulova, Alpina, Frederique Constant, and Accutron – through a coordinated 3D DOOH campaign along 5th Avenue. The ad ran on JCDecaux’s BoldVu® bus shelters and the flagship store’s LED display, giving the campaign visibility in both public and retail settings.

Each watch was rendered in 3D and animated to appear as though it was emerging from its box, with unique visuals to match the identity of each sub-brand. Running this kind of campaign in New York, especially on 5th Avenue, amplified its impact: it’s one of the busiest retail corridors in the world, drawing both locals and international visitors, making it a prime setting to reinforce the watches’ premium positioning while reaching a highly diverse audience.

3. Azzaro Perfume

Azzaro rolled out a 3D DOOH ad for its Wanted Eau de Parfum in New York, using animation to make the bottle rotate, open, and release mist before settling back into place. The ad is straightforward but polished, keeping the focus squarely on the product.

Running this kind of ad in New York is a strategic choice. Fifth Avenue is ranked as the world’s most expensive retail street, lined with flagship boutiques from Louis Vuitton, Tiffany & Co., Gucci, and more. For fragrance brands competing for attention in a city filled with fashion houses and high-end labels, a DOOH like this stands out by presenting the product in a DOOH ad that feels both premium and innovative.

4. Loro Piana by Render Impact

Another wristwatch ad to hit New York’s DOOH screens came from Loro Piana, which used 3D animation to make its blue timepiece appear as though it was rotating forward out of a concrete frame before lifting upward and disappearing. The DOOH kept the focus tight on the craftsmanship and design of the watch while using simple motion to make it feel more lifelike on-screen.

Placing this campaign right in the city’s luxury corridor proved the effectiveness of ​​DOOH for retail brands. The location meant the ad is already exposed to an audience primed for high-end shopping, making it more likely to resonate with the kind of consumers who will buy Loro Piana.

5. BMW XM

This next campaign marks a shift in how luxury automakers are approaching product launches. Instead of relying on private unveilings or invite-only events, BMW introduced the XM on a 3D billboard Times Square, measuring over 14,000 ft². For an industry that usually favors controlled settings, bringing a flagship vehicle to one of the world’s busiest ad spaces shows how central DOOH has become to automotive storytelling.

The spot highlighted the XM’s performance and design in a way that felt immersive to pedestrians below. Choosing such a bold canvas in the heart of Times Square turned the launch into more than a product debut, it became a cultural moment on one of the city’s most visible stages.

6. Audible by DOOH.com, WPP Media, Wavemaker Global, and fold7

For this next ad, Audible ran a DOOH campaign at Penn Station using two connected screens that transformed from a simple hand holding headphones into a galactic-inspired scene with audiobook titles and playback controls. The ad mirrored the experience of getting pulled into a story, showing the brand’s service in a direct, visual way.

Penn Station sees over 600,000 commuters daily across Amtrak, subway, LIRR, and NJ Transit. That kind of consistent, high-volume foot traffic makes it a perfect place for Audible’s message: people already in motion and more likely to seek out entertainment or focus during travel.

7. Fortnite x Balenciaga by Unreal Engine

This last example is a collaboration between Fortnite and Balenciaga, which brought the fan-favorite character Doggo to life on a 3D advertisement in Times Square’s billboard. Wearing the Fortnite x Balenciaga hoodie, the oversized figure leaned forward as though peering down at the crowds, with lighting effects synced to the real position of the sun to make the illusion feel even more believable. The ad was also adapted for London, Tokyo, and Seoul as part of the global campaign.

This DOOH activation even earned media coverage, Time Out, for instance, noted that the towering Doggo “did look freaky,” a reaction that underscored just how disruptive and memorable the creative was in one of the most competitive advertising environments in the world. The campaign also tied seamlessly into in-game skins and limited-edition merch, showing how DOOH can act as a launchpad for cross-platform storytelling.