The Best 3D Billboard Ads in London 2025

London has long been one of the most competitive playgrounds for Out Of Home (OOH) and Digital Out of Home (DOOH) advertising, with iconic spots like Piccadilly billboards and Westfield malls attracting both global brands and millions of daily impressions.

As a city, it delivers unmatched reach, around 100 million people pass the billboard Piccadilly site every year, making it a magnet for ambitious campaigns. In recent years, the rise of the 3D billboard and 3D digital screen formats has completely redefined what is DOOH: immersive brand experiences that blur the line between entertainment and marketing.

The following DOOH examples highlight how brands from Disney to Cartier have tapped into London’s energy to launch some of their most memorable campaigns. From playful escalator screens on the Tube to spectacular global premieres at Piccadilly billboards, these are the ads London audiences still talk about.

Top 6 DOOH Ads in London

London remains one of the most valuable markets for Digital Out of Home (DOOH) advertising, with more than 8 million residents and millions of commuters moving through the city daily. With landmarks like Oxford Street and Piccadilly Circus and transport hubs such as King’s Cross, brands can reach both locals and international visitors in one of the world’s busiest cities.

Let’s take a look at some of the best DOOH ads in London this year.

1. Disney+ by Amblyify

Disney turned the daily Tube ride into a moment of joy with a witty DOOH campaign at Bond Street station. Using motion-tracked escalator screens, commuters appeared to be paired with Disney characters – from Homer Simpson to Elsa – creating a playful surprise on their way down to the platform.

The charm wasn’t in high-tech wizardry but in the clever use of the medium and a touch of nostalgia. Simple, funny, and instantly shareable, the activation showed how even straightforward 3d billboard ad can spark delight and conversation in a busy commuter hub.

2. Boots by EssenceMediacom, The Pharm, GroupM OOH, JCDecaux, Ocean Outdoor, DOOH.com & Global

Boots’ “Make More Room for Beauty” campaign used 3D DOOH to showcase its growing beauty range with bold, playful visuals aimed at Gen Z. The rollout started programmatically across D6 screens before scaling to premium sites like Westfield London’s Eat Street and Canary Wharf. Each product was given its own spotlight through dimensional creative designed to engage and excite shoppers.

The result was an immersive campaign that proved how 3D DOOH can elevate brand messaging in busy retail and commuter hubs.

3. Warner Bros Superman* Promo by Ocean Outdoor

Warner Bros. brought Superman to life in London with a striking 3D DOOH takeover at Westfield Stratford City. Shoppers were treated to a four-minute cinematic loop featuring the hero and iconic scenes, turning the space into a fan photo moment ahead of the film’s release. The campaign also marked the premiere of Ocean Outdoor’s new Ocean **Showcase™ **screen — a freestanding curved LED structure designed for immersive 3D storytelling in high-footfall locations.

4. Prime Videos The Wheel of Time* Promo by Amblyify

Prime Video launched its fantasy epic The Wheel of Time with a groundbreaking live-action 3D anamorphic illusion** **starring Rosamund Pike. Created by Amplify, it was the first time an entertainment brand used this format to promote a series. The billboard showed Pike’s character Moraine battling an evil fade, as the clash between Light and Dark burst out of the screen, tied together by the Great Serpent motif.

The illusion premiered at London’s Piccadilly Circus on 15 November 2021 before expanding to Times Square in New York and Tokyo’s Cross Shinjuku Vision. The campaign set a new benchmark for how immersive OOH can bring cinematic storytelling into public spaces.

Want more inspiration? Here are the top DOOH examples from New York in 2025

5. Cartier by ac3studio & Publicis Luxe

Cartier closed out 2023 with a breathtaking 3D DOOH campaign that turned global landmark screens into festive celebrations. The dreamlike journey lit up Piccadilly in London, alongside iconic 3d billboards in Shanghai, Beijing, Hangzhou, Chengdu, Almaty, and Kuala Lumpur. Centered on The Fabulous Cartier House, the creative featured signature red boxes and timeless pieces brought to life in cinematic 3D.

6. Meta Quest 2 by Ocean Outdoor

Meta turned heads in London’s Piccadilly Circus with a 3D billboard for the Meta Quest 2 VR headset, part of its “Wish for the Extraordinary” campaign. The ad featured a spaceman bursting from the screen, a rollercoaster, and an NFL player leaping toward the crowd – bringing the thrill of VR into the heart of the city.

The digital out of home created by Ocean Outdoor, for one of the world’s most iconic (and expensive) advertising sites, positioned Quest 2 in front of millions of passersby. Alongside the London launch, Meta extended the campaign to Oxford Street, Waterloo, Manchester, and Nottingham, making it one of its most ambitious UK outdoor pushes.

Why London Will Continue to Lead in DOOH Advertising

The evolution of DOOH in the UK capital shows just how fast the medium is moving. No longer confined to static messaging, the best 3D billboard campaigns are now interactive, cinematic, and designed to spread across social channels within hours of launch. If you’ve ever wondered about DOOH meaning beyond the acronym, these case studies are the answer: it’s about attention, engagement, and storytelling at scale.

With brands like Meta, Boots, Disney, and Cartier leading the way, London’s billboard landscape has become a global stage for innovation. And with OOH formats pushing the boundaries on next-gen 3D experiences to high-footfall spaces, it’s clear that the city will continue to set the standard for DOOH advertising worldwide.