DOOH Ads in Retail: 8 Best Examples

Retail has always been about visibility, and in 2025, that means going bigger, bolder, and more digital. Digital out-of-home (DOOH) advertising gives retail brands the chance to reach shoppers at scale, turning everyday commutes, city centers, and high-traffic hubs into dynamic brand stages.

Spending on DOOH continues to rise, with retail among the fastest-growing sectors, with global digital out-of-home ad spend projected to climb to $4.56 billion in 2029, reflecting how brands are prioritizing the format for visibility and measurable results. For retailers competing in fast-moving, crowded markets, these campaigns provide both spectacle and influence purchase decisions closer to the point of sale.

In this article, we’ll explore seven of the best DOOH ads for retail brands, campaigns that blend creativity with commercial impact and show exactly why DOOH is shaping the future of retail marketing.

DOOH Ads for Retail: 8 Best Examples (2025)

Retail is one of the fastest-growing sectors in digital out-of-home, with the sector accounting for more than 30% of DOOH ad spend in 2023. Here are eight standout campaigns that show how brands are using DOOH to capture attention and drive results in competitive markets.

1. Dyson by Passenger Studio and Hogarth

For the launch of its 360 Vis Nav™ robot vacuum, Dyson brought its product to life on a massive anamorphic display in Melbourne’s Bourke Street Mall. The ad used a slow, mesmerizing assembly sequence before showing the vacuum in action: sweeping up confetti, cleaning spilled cat food, and handling real-life messes with ease.

The creative leaned into Dyson’s reputation for sleek engineering while using playful touches, like a mischievous cat, to keep the storytelling relatable and fun.

Bourke Street Mall is one of Melbourne’s busiest retail precincts, seeing up to 28,000 pedestrians daily. With that level of visibility, the campaign doubled as a live product demo, giving thousands of people a first-hand look at how the vacuum works in everyday scenarios.

2. PRADA - Paradoxe Parfum by AC3 Studio, McCann and Sato Creative

Prada’s Paradoxe reinforces the house’s legacy of elegance, duality, and modern luxury – refusing to settle for either/or, always working at the intersection of classic restraint and bold innovation. The campaign leans into Prada’s identity: crafted aesthetics, refined materials, and an understated confidence.

And the timing couldn’t be better — 2025 has seen fragrance become the fastest-growing category in beauty, up about 8% year-on-year for prestige fragrance versus declines in make-up and skincare. Global market projections put the perfume market at USD 60.73 billion in 2025, expected to reach about USD 101.47 billion by 2034, with much of that momentum fueled by Gen Z, whose fragrance culture on platforms like TikTok is reshaping the market.

3. Cartier - EOY 2023 by AC3 STUDIO and Publicis Luxe

Cartier closed out the year with a global DOOH campaign that transformed some of the world’s busiest screens into a dreamlike holiday showcase. Across landmarks like London’s Piccadilly, Shanghai’s Portman, and Beijing’s Taikoo Li Sanlitun, the campaign brought Cartier’s iconic jewelry to life in 3D: from the Panthère de Cartier watch swinging through snowy air to rings and bracelets floating through a cinematic winter scene.

Running across such a wide network of retail and cultural hubs gave Cartier scale few luxury brands attempt. Each location delivered massive visibility – Piccadilly alone sees over 2 million pedestrians weekly – ensuring the campaign reached both local audiences and global travelers.

Want to see more campaigns that lit up Piccadilly and beyond? Check out the best DOOH ads in London here.

4. evian x US Open by DOOH.com and Outfront Media

This next example comes from Evian, which brought tennis off the court and into the streets of New York with its first-ever U.S. 3D activation. As part of its US Open campaign, the brand partnered with Frances Tiafoe to light up Penn Plaza’s massive Outfront Media display. The creative featured Tiafoe serving a tennis ball that transformed into a snowball mid-air before bursting in a striking 3D effect – an execution that turned a routine commuter space into a moment of spectacle.

The placement was just as strategic as the creative. Penn Station sees more than 600,000 daily commuters, many of them traveling to and from the US Open. Coupled with research showing that 3D ads can lift conversions by up to 40% compared to traditional formats, the campaign combined scale with effectiveness.

5. Louis Vuitton x Yayoi Kusama

In this DOOH ad, Louis Vuitton featured a polka-dot trunk inspired by Yayoi Kusama’s signature artwork on a massive 3D billboard in Shinjuku, Tokyo. As the trunk opened, animated motifs spilled outward in Kusama’s playful style, creating a spectacle in one of the world’s busiest districts. With over 3.6 million daily passengers at Shinjuku Station, the placement shows how luxury brands can align with high-footfall environments to turn artistic collaborations into mass-market moments. For marketers, this campaign is a case study in leveraging DOOH to amplify brand partnerships and extend cultural relevance beyond galleries and boutiques.

6. Boots

Boots used a 3D DOOH ad inside Canary Wharf to promote its beauty range, filling the screen with falling products and scattered letters that eventually assembled into the phrase: “Make more room for beauty.” Rather than relying on sheer footfall numbers, the placement tapped into Canary Wharf’s unique audience profile - young professionals and office workers who are both high-spending and time-pressed.

And situating the campaign in a financial district known for its premium retail mix is a smart move. Boots positioned itself not just as any high-street retailer, but as a beauty destination competing for share of wallet in a market where convenience and brand perception matter.

7. American Eagle TSQ Flaship by Reference and Dream Outdoor

American Eagle used a 3D Times Square billboard to dramatize the journey from raw cotton to finished jeans, with fabric appearing to burst from the screen before transforming into a complete pair. The creative turned a simple product story into an immersive experience designed to capture attention in one of the busiest ad hubs in the world.

As part of a push to promote its Times Square flagship store, the campaign leveraged the location’s massive foot traffic – billboards here average 1.5 million impressions per daily – to reinforce AE’s identity around craft, youth culture, and brand experience.

8. Ray Ban - Reverse by AC3 STUDIO, Prodigious, Publicis Media and Zenith Teams

This last example on our list is Ray-Ban’s Reverse collection launch, showcased through a global 3D billboard campaign. On massive screens in LA, New York, Tokyo, and Bangalore, the brand highlighted its new inverted lens design by animating rotating Aviator and Wayfarer frames, making the technical shift instantly clear to passing audiences.

The campaign worked because it combined scale and clarity: a consistent rollout across multiple international hubs built global awareness, while the 3D format made the product innovation both memorable and easy to understand. For a heritage brand like Ray-Ban, this balance of spectacle and product education reinforced its position as a category leader while introducing a disruptive new design.