14 Best Fashion & Apparel FOOH Ads

The global Fashion & Apparel industry remains one of the world’s most powerful consumer sectors, valued at more than $1.7 trillion and consistently growing as brands expand into digital commerce, luxury resale, and influencer-driven ecosystems. The sector continues to rebound with strong momentum, driven by demand for accessible luxury, tailored basics, and capsule collections that resonate across age groups and markets.

As both a cultural force and a global economic engine, fashion shapes aesthetics, identity, and lifestyle, influencing everything from streetwear to haute couture and social media trends.

But with endless product drops, fast-moving trend cycles, and saturated digital feeds, brands face a critical challenge: capturing attention in an environment where consumers scroll faster than ever. That’s where FOOH & mixed reality advertising has become a breakthrough tool.

This article showcases the best Fashion & Apparel FOOH campaigns, examples that not only went viral, but also demonstrate how the industry is redefining visibility for the digital age.

The 14 Most Talked-About Fashion & Apparel FOOH Ads

The fashion and apparel industry’s competitive landscape now centers on visibility as much as quality. With social media favoring memorable, viral content, brands are increasingly adopting FOOH (Fake Out-of-Home) campaigns. These digital spectacles transform mundane urban settings into striking, globally shareable statements.

Let’s take a look at some of the best FOOH ads in Fashion & Apparel and what made them stand out.

1. Blvck FOOH Ad in Social Media Feed

The FOOH ad for Blvck’s new Acid Wash collection utilized a brilliant, innovative “two-post” split-screen approach across an Instagram feed. The key visual trick involved clear water in one post seamlessly transforming into deep red wine mid-air to fill a glass in the adjoining post. This cinematic, high-concept visual paradox – water meeting wine – perfectly symbolized the new line’s blend of effortless style and dramatic impact.

The accompanying caption, “Blvck Acid Wash collection has dropped 💦🧼,” successfully anchored the ad to a tangible product announcement, driving significant initial interest and engagement, getting over 2.6 million views.

2. Jacquemus FOOH Ad in Paris

In this next Fake Out of Home ad, Jacquemus turned its little Bambino bags into tiny cars, letting them “drive” right through Paris’s Rue Auber. It was funny, high-fashion, and super playful. The mix of a fun CGI car-slash-bag with the iconic Paris backdrop really boosted the brand’s cool, slightly rebellious vibe. The caption, “I THINK I LIKE PARIS NOW 🫠,” was the perfect finish, making Paris feel like part of the Jacquemus story.

Racking up a huge 48.8 million views, this campaign proves that giving luxury products a fun personality is the perfect way to make a luxury product feel relatable, deeply connect with people, and build massive brand loyalty.

3. Adidas FOOH Ad in Messi’s Garden

Adidas made a funny, slightly weird FOOH ad for its lifestyle sportswear. They put an alligator in Messi’s calm garden while he was peeling an orange. His chill reaction perfectly shows the “cool under pressure” feeling of the Messi Originals Collection.

With a massive 43.5 million views, this ad proves that smart, quiet humor can be way more powerful than flashy, high-action sports clips.

4. BOSS Giant Sewing Machine FOOH Ad in Paris

A giant, animated sewing machine was shown “stitching” a Double B logo onto the Champs-Élysées store. This stunt turned expert craftsmanship into a massive, eye-catching event, showcasing the typically quiet process of tailoring in a dramatic, architectural way.

Generating 24.1 million views, the campaign proves that using huge, animated installations can bring fresh, modern excitement to brand heritage.

5. BOSS Giant Helmet FOOH Ad in London

For the BOSS’ FOOH campaign, a red double-decker bus dramatically unveiled a giant Fernando Alonso helmet right outside Selfridges. This stunt cleverly mixed the high-energy world of Formula 1 with London’s famous shopping scene. The surprise perfectly captured F1’s excitement while showing off BOSS’s style-meets-performance vibe.

Racking up 21.9 million views, this is a prime example of a successful FOOH ad for a fashion/lifestyle brand. The use of realistic and city-specific lifestyle with BOSS bypassed traditional physical billboards to create a viral moment that felt genuinely unexpected.

6. Suwen Lingerie FOOH Ad in Istanbul

Suwen turned a simple bus stop by the water into a viral sensation using a giant, glittery pink heart and legs stepping right through it. The bold, high-heeled silhouette transformed an everyday spot into a powerful fashion moment. The brand’s message about “strong, elegant and brave steps” made the art feel like a theme of self-empowerment.

With 19.7 million views, this stunt proves that even a lingerie brand can grab massive attention using smart, street-style visuals. It’s a low-cost, high-impact way to dominate the digital conversation.

7. Eva Lendel FOOH Ad in New York

A bridal gown suspended from a helicopter floated between Manhattan skyscrapers, transforming Fifth Avenue into a dreamlike runway. This stunt perfectly captured Eva Lendel’s message: the dress is “the dream you chase.”

With a massive 18.7 million views, this ad shows the power of using stunning, slightly unbelievable visuals to make bridal wear stand out in an already very crowded market.

8. Mango Window Filling With Water FOOH Ad

Mango’s genius Victoria Beckham FOOH campaign turned a plain store window into a glass swimming pool, with mannequins floating completely underwater. This surprising, watery scene made the clothes feel expensive and exciting, all from a simple window display. The playful caption, “Pools aren’t just for swimming in 💦,” tied it together.

The campaign exploded with 18.9 million views. And the takeaway is clear: these impossible, shareable moments cut through the noise because they feel like a cool art event, not just another ad. This is how you win attention today.

9. Zara Barbie the Movie FOOH Ad in New York

In this next ad, Zara amplified their Barbie collaboration using Fake Out of Home. Giant pink slime blobs drop into the streets of New York before revealing a massive Barbie inflatable drifting past traffic with the ZARA logo above it. This attention-grabbing visual stunt perfectly captured the fun, over-the-top energy of the Barbie brand against a recognizable city backdrop.

With a massive 17.4 million views, the campaign proves the power of using a well-known cultural icon and exaggerated CGI to instantly create launch-day momentum. It’s a masterclass in how to turn a product launch into an unforgettable, shareable event.

10. Nike Futuristic Shoe FOOH Ad

Nike used a sci-fi machine to show off their new Ghost sneaker in their FOOH ad. They put a classic Dunk inside, and the machine dissolved the old one, then 3D-printed the sleek new Ghost design right in the air. The ad’s caption, “Oops, you stepped into the future!” nails that futuristic vibe.

With 17.1M views, this commercial proves that FOOH can create hype and drama that a physical product simply can’t match. It’s imagination brought to life.

11. KaDeWe x YSL Lipstick & Floating Heart Balloons Beauty FOOH Ad

The giant YSL lipstick display at Germany’s famous KaDeWe made a memorable entrance in this FOOH ad. With a smooth twist, it released shimmery pink foil balloons high into the air. This soft, romantic imagery perfectly captured the Loveshine collection’s vibe, moving the in-store pop-up experience out into the public square.

The campaign earned 13.8M views, showing how immensely possible it is for beauty brands to translate the feel and look of a product into a feeling people want to share online.

12. Pull&Bear Blue Man Facade FOOH Ad in Paris

blPull&Bear transformed its store façade with a dramatic unveiling: a cloth cover slipped away to show a huge blue figure virtually lounging casually across the storefront. Its gold face and laid-back pose perfectly captured the brand’s cool, rebellious spirit.

Achieving 12.7M views, this campaign proves how FOOH can make a physical store into something extraordinary – an unmissable, viral moment.

13. Lacoste Polo Shirt Conveyor FOOH Ad in Paris

Lacoste’s FOOH ad successfully launched oversized Polo shirts by showing them moving on a rail high above Paris, essentially turning the fashion capital itself into a massive, chic production line. The iconic Eiffel Tower anchored the scene, giving the established brand a sophisticated background, while the floating clothes highlighted movement and a light, fresh feel.

13.2 million views make this a powerful example of how classic, respected brands can update their look. Setting the scene in Paris, a global hub for fashion, was a brilliant choice. It instantly adds a layer of high-end prestige and relevance to the new style.

14. Loewe Bag Transforming Into Floating Beads FOOH Ad

The last FOOH ad in this list featured Loewe’s Squeeze bag. The bag melted into a stream of red beads that floated, swirled, and then came back together as a complete bag before a model picked it up. This transformation in the ad clearly reflects the exceptional nature of the brand’s craftsmanship, portraying it as something both supremely skillful in its execution and truly enchanting, almost supernatural, in its final effect.

Achieving 12.4 million views, this successful campaign highlights that Loewe’s imaginative, often dream-like designs are ideally suited for generating highly visible and widely-seen marketing, as in FOOH, as these dream-like designs truly come alive in virtual advertising.

Looking for more Fashion & Apparel FOOH examples? Browse our complete collection of the best campaigns worldwide.