10 Best Food & Beverage FOOH Ads

The global food, beverage, and tobacco sector, worth more than $6 trillion in 2024, is built on one of the hardest commodities to market: attention. From energy drinks to water brands, the category runs on emotion, habit, and loyalty, but its challenge lies in staying visible in a world of infinite choice.

With oversaturation and ad fatigue, brands are shifting toward experiences that feel tangible again. That’s where Fake Out of Home (FOOH) comes in. For categories where taste, freshness, and lifestyle are everything, FOOH offers a way to show the feeling instead of just saying it.

In this article, we highlight how leading food and beverage brands are using FOOH ads in storytelling to refresh their positioning and extend their campaigns beyond screens and online spaces.

10 Best Food & Beverage FOOH Ads

In 2025, the Food, Beverage & Tobacco industry is set to exceed US $7 trillion globally, with brands fighting harder than ever for attention in a crowded online market. FOOH campaigns cut through that noise by turning real-world environments into viral brand moments built for online reach.

Below are some of the most effective FOOH ads in Food, Beverage & Tobacco, showing how brands used context, culture, and CGI craft to stay top of mind.

1. Engov’s Carnival Confetti Explosion

In Brazil, Engov turned a coastal lighthouse into a carnival icon by bursting a giant pill bottle that showered the city in glitter, a literal visualization of its caption, “Is that glitter you want? So have that!” The ad reframed Engov from a recovery pill into a party staple, linking wellness with celebration.

With over 63M views, the campaign proved how humor and spectacle can reposition a functional product as part of the lifestyle and culture it serves.

2. Coca-Cola’s Santa Truck Returns to Finland

Coca-Cola’s FOOH campaign brought back its iconic Christmas truck, this time, placed onto a snowy Finnish street by a CGI Santa stepping out of a billboard. The nostalgia was unmistakable: warmth, ritual, and magic, all in one frame.

Earning 12.3M views and 542K likes, the campaign showed how fake out-of-home can reawaken brand nostalgia and extend seasonal storytelling in fresh, visual ways.

3. Amaya Dubai’s Flying Robot Waiters

Amaya Dubai imagined a future where dinner is served by hovering robots that project holographic menus, a natural fit for a high-end dining brand built on experience. A fun blend of hospitality and futurism, the ad turned dining into a showpiece of innovation.

With 34.6M views and 1.6M likes, the campaign illustrated how fake out-of-home can elevate brand perception by framing premium experiences through virtual storytelling.

4. Bisleri’s Monumental Water Reveal

Bisleri unveiled its Gujarat Titans co-branded bottle like a landmark, rising from the river in a helicopter reveal. With its caption, “Heads up, Gujarat! The limited edition is here,” the ad made hydration heroic, connecting sports pride to cultural identity.

At 34.2M views, the ad demonstrated how FOOH can transform a commodity product into a symbol of community and national identity.

5. Oreo Brasil’s Rolling Wednesday Cookie

For its Wednesday Addams collaboration, Oreo rolled a massive cookie across a cracked gothic landscape, a darkly playful nod to the show’s aesthetic. The FOOH ad balanced eerie and fun, staying true to Oreo’s lighthearted tone while honoring fans of the beloved show.

The campaign’s 34.6M views shows how FOOH bridges pop culture and product, turning limited-edition drops into cultural moments rather than short-term promos.

6. Pepsi’s Tower Pour in Thailand

A giant Pepsi can tilted over a skyscraper, pouring cola down its glass walls, literal refreshment made visual. The effect connected brand identity (cool and energizing) directly to the city’s skyline, no tagline needed.

Drawing 28.4M views and 789K likes, the campaign captured how scale and motion can distill a product’s essence — in this case, refreshment — into a single striking ad.

7. Bisleri’s Gateway of India Takeover

In this next FOOH ad, Bisleri’s Mumbai Indians edition bottle emerged amid fans, a celebration of hydration meeting hometown pride. The ad used cultural context and local relevance to drive both emotion and brand recall.

With 26.3M views and 233K likes, this campaign underscored that FOOH works best when it’s anchored in culture and community participation.

8. Nescafé’s Coffee Bean Flood

Outside a 7-Eleven, Nescafé’s oversized beans poured onto the street, a playful nod to how caffeine fuels everyday convenience store runs. The FOOH ad elevated a simple convenience-store habit into a statement about energy, abundance, and brand familiarity.

Its sensory humor and texture-driven visuals clearly resonated, earning over 11M views and proving how tactile storytelling translates well on social media.

9. Coca-Cola & Marvel’s Deadpool Tram

In Milan, a tram turned into a rolling Coca-Cola x Deadpool can, complete with bold “CIAO MILANO” branding. The playful hybrid of pop culture and an iconic beverage made the collaboration feel cinematic rather than commercial.

With over 15.5M views, the campaign demonstrated how co-branded FOOH activations can inject personality into everyday urban spaces and make brand tie-ins feel alive.

10. Baydöner’s Heartfelt Dessert over Istanbul

A golden, heart-shaped dessert rose against Istanbul’s evening skyline in Baydöner’s Valentine’s FOOH ad, a literal “sweet from the heart,” echoing the campaign caption. The imagery positioned the local chain as warm, celebratory, and emotionally resonant.

Earning 11.8M views, the ad demonstrated how food brands can use romantic symbols and local landmarks to connect taste with emotion.

Conclusion

What ties these FOOH campaigns together isn’t just CGI, it’s also context, culture, and creativity. Food and beverage marketing thrives on memory, texture, and emotion, and FOOH gives those cues new life in a digital-first world.

These Best FOOH Ads in Food, Beverage & Tobacco show that brands no longer need billboards to dominate a skyline, just the right mix of creativity, timing, and shareability. As 2026 approaches, expect more beverage, snack, and dining brands to use FOOH as an effective sensory storytelling tool built for an era of social media.

Want more F&B FOOH inspiration? Browse our complete collection of the most creative campaigns worldwide.