Dubai FOOH Advertising: 10 Examples in 2025

Dubai has become one of the world’s most important stages for advertising in recent years. With over 16 million international visitors in 2023 and a population that exceeds 3.6 million residents, the city offers brands both a global and a hyper-local audience in one place. Its mix of iconic landmarks, futuristic skyline, and year-round tourism makes it a prime canvas for ambitious campaigns.

For advertisers, that also means competition is intense. Digital screens, brand activations, and sponsorships are everywhere, so standing out requires more than just a placement — it requires creativity at scale. That’s where FOOH (Fake Out of Home) campaigns come in.

With CGI-led visuals and flexible production cycles, they allow brands to launch attention-grabbing ads that look real, spread fast, and resonate with both residents and international audiences online. This article highlights some of the best FOOH ads in Dubai, breaking down why each campaign worked and the results it achieved.

Dubai FOOH Ads: 10 Best Campaigns of 2025

Dubai’s rapid growth as both a tourist destination and a business hub makes it a unique environment for digital marketing. With millions of people passing through malls, highways, and event venues every week, the city provides endless backdrops for brands to reimagine with CGI.

Let’s take a look at ten standout FOOH campaigns that tapped into Dubai’s scale and energy.

1. Automax FOOH Ad in Dubai – Helicopter Delivery

In this first example, Automax stages a dramatic stunt: a military-style helicopter hovers above a wet parking lot, lowering a massive container that catches a speeding Nissan Sunny model. Spectators clap and film the moment, as if witnessing cars being delivered straight to the sky.

The concept works because it turns a standard dealership lot into a spectacle, reinforcing Automax’s positioning as a bold, unconventional player in Dubai’s competitive automotive market.

With 325M views and 8M likes, the campaign wasn’t just a visual gimmick — it showed how FOOH can create viral-level reach while keeping production flexible.

2. Locals FOOH Ad in Dubai – Giant Tennis Match

This next campaign from Locals reimagines the Dubai tennis scene. Players swing oversized rackets and rally a giant tennis ball across a regular-sized court. The playful twist connects perfectly to Dubai’s growing reputation as a sports destination, with events like the Dubai Tennis Championships drawing thousands of spectators annually. By blending local culture with oversized creativity, Locals made tennis feel bigger than life.

The video earned 213M views and 6.5M likes, proving how sports content paired with FOOH can extend far beyond the stadium to reach a global digital audience.

3. Automax FOOH Ad in Dubai – Land Cruiser Parking

Parking in any bustling city can be a headache, and Automax turned that everyday frustration in Dubai into a spectacle. In this CGI ad, a Toyota FJ Cruiser squeezes into an impossibly tight stadium parking lot with a surreal parallel parking move, as if the car had a built-in cheat code. The execution works because it takes a relatable urban challenge and flips it into a branded story about capability and confidence.

With 148M views and 3.4M likes, the campaign showed how everyday urban struggles can be reimagined with humor and creativity, while still keeping the brand message clear.

4. Automax FOOH Ad in Dubai – SUVs Playing Volleyball

A sunset car park becomes an unexpected arena in this Automax ad, where two SUVs kick a giant ball back and forth like they’re playing volleyball. The CGI twist gives the cars personality, aligning with the tagline “Why should humans have all the fun?” For Dubai, where parking lots are everywhere and car culture is strong, it’s a clever way to use a familiar backdrop and give it new energy.

The video reached 92M views and over 1.1M likes, showing how playful CGI can turn ordinary spaces into branded entertainment that spreads far beyond its original setting.

5. Botim FOOH Ad in Dubai – Train on Burj Khalifa

Botim pushed the limits of imagination with this FOOH ad: a branded metro train bursts from the water and rides a roller coaster track spiraling up the Burj Khalifa. It’s an ambitious metaphor for financial services, fast, smooth, and designed to break past limits. Choosing Dubai’s most famous landmark wasn’t just for scale, it also tied Botim’s message to the city’s reputation for speed and innovation in finance and tech.

With 82M views and 1.6M likes, the campaign proved how choosing the right landmark can amplify brand storytelling and cement a company’s image on a global stage.

6. Emirates FOOH Ad in Dubai – Airplane Sleigh

Emirates tapped into festive spirit by transforming one of their planes into Santa’s sleigh. A massive aircraft wearing a Santa hat is “pulled” down the runway by reindeers, passing Christmas trees and gifts before taking off into the sky. The idea worked because it combined Dubai’s role as a global travel hub with a universal holiday moment — making the ad instantly relatable across cultures.

The result: 50M views and nearly 2M likes, showing how seasonal FOOH can deliver both emotional resonance and massive digital reach.

7. Amaya Dubai FOOH Ad – Flying Robot Servers

Amaya Dubai imagined a futuristic dining experience where robot servers float through the air, projecting holographic pizza menus and materializing food in front of guests. The campaign positioned the restaurant as more than a place to eat — it became part of Dubai’s narrative of innovation and luxury experiences. For a food and beverage brand, tapping into CGI worked because it blended spectacle with product relevance.

The ad pulled in 73M views and 3M likes, showing that even niche restaurants can make global noise when they lean into creative FOOH.

8. Lamborghini FOOH Ad in Dubai Mall – Holiday Shopping Cart

Holiday shopping went upscale in Lamborghini’s Dubai Mall ad, where a man pushes a towering cart overflowing with gifts — topped with a bright orange Lamborghini Revuelto tied with a ribbon. The location choice mattered: malls in Dubai draw millions during peak shopping seasons, making it the perfect stage to align the brand with holiday luxury.

The campaign racked up 30.5M views and 1.6M likes, proving that tying FOOH to seasonal retail moments can be just as effective as big auto shows or traditional launches.

9. Oppo FOOH Ad in Dubai – Burj Khalifa as a Smartphone

Oppo turned the Burj Khalifa into a giant reveal for the Reno12: its windows flipped into glowing phone layers until the entire skyscraper transformed into a floating handset. The creative tied a flagship product launch to Dubai’s most iconic landmark, turning the phone into a cultural moment. This made the campaign resonate both with locals and global audiences watching Dubai’s skyline online.

With 27.5M views and nearly 300K likes, the ad showed how anchoring tech releases to recognizable landmarks drives awareness at scale.

10. Jetour FOOH Ad in Dubai – SUVs and Hot Air Balloons for Eid

For Eid, Jetour blended adventure with culture: branded hot air balloons floated above Dubai’s desert while an SUV carved through the dunes below. The concept tied driving freedom with celebration, making the car part of a shared cultural narrative. Seasonal campaigns like this work well in Dubai, where auto brands often lean into lifestyle and festival storytelling.

The video reached 25M views and 17K likes, a reminder that cultural timing can be just as important as flashy effects when it comes to engagement.

FOOH advertising in Dubai

These campaigns show why Dubai continues to be one of the strongest stages for FOOH. From Oppo transforming the Burj Khalifa into a smartphone to Lamborghini dropping a supercar into a holiday shopping cart, brands used the city’s mix of scale, tourism, and retail power to turn ads into cultural events.

The best FOOH ads in Dubai worked because they combined spectacle with context — whether that meant linking to Eid celebrations, tapping into Dubai Mall’s shopping traffic, or playing off its reputation for futuristic innovation.

For marketers, the takeaway is clear: in a market as competitive as Dubai, creativity and timing are what make FOOH campaigns resonate far beyond the city itself.