Los Angeles FOOH Ads: 11 Standout Campaigns in 2025
Discover 11 of the best Fake Out of Home ads in Los Angeles. See how CGI transformed the city into a marketing playground in 2025.
Los Angeles has long been a global trendsetter – not just in film and music, but also in advertising. With a population of over 3.8 million residents and millions more passing through as tourists, students, and business travelers each year (U.S. Census, Discover Los Angeles), the city offers brands a rare dual audience: hyper-local communities and worldwide reach.
Add in its iconic landmarks – from palm-lined boulevards to the Hollywood sign – and LA becomes a living backdrop for campaigns that aim to capture attention far beyond city limits.
But LA’s media landscape is also one of the most competitive on earth. Billboards, premieres, activations, and product launches saturate the streets, meaning brands need more than scale — they need spectacle. That’s where FOOH (Fake Out of Home) campaigns excel. Using CGI to create hyperrealistic ads, FOOH lets advertisers transform the city itself into their canvas, generating instant cultural moments designed for digital audiences.
This article highlights some of the best FOOH ads in Los Angeles, breaking down what made each campaign effective and the engagement it earned.
FOOH Ads in LA: Top 11 Campaigns
In 2025, Los Angeles continues to be a proving ground for brands blending entertainment and marketing. Its fast-growing digital ad market and globally visible landmarks make it an ideal city for FOOH experiments that go viral. Let’s take a look at some of the most creative FOOH ads launched in LA this year.
1. Disney Studios Mufasa Holographic Light Show in Los Angeles
On a Los Angeles rooftop, Disney Studios staged a breathtaking Lion King ad. CGI transformed the night sky into a swirling canvas of blue light, thunderclouds, and smoke that revealed the face of Mufasa, followed by cameos of other beloved characters.
The spectacle worked perfectly in LA, bridging the city’s cinematic roots with a digital twist to build anticipation for the new Lion King release.
With over 2.6 million views and 135,984 likes, the campaign proved how nostalgia, scale, and digital craft can combine to cut through LA’s crowded entertainment scene.
2. Skechers x Snoop Dogg Billboard in Los Angeles
Skechers tapped into LA culture with help from Snoop Dogg himself. A billboard in Elysian Park appears to exhale smoke that morphed into a floating sneaker, the Snoop One “Gold Medal” edition. The playful CGI not only spotlighted the collab but also leaned into the city’s music and streetwear heritage, making it feel authentically Angeleno.
The ad reached 2.4 million views and earned 67,000 likes, reinforcing Skechers’ ability to merge celebrity influence with creative storytelling in a way that resonates both locally and online.
3. Dior Beauty’s Rihanna Billboard Takeover
For its global campaign featuring Rihanna, Dior Beauty turned a Los Angeles billboard into a surreal showcase. A blend of CGI and creative editing allowed the placement to shift and reframe Rihanna’s image, creating a dynamic, high-fashion statement visible against LA’s bustling streets.
Positioned within one of the world’s style capitals, the execution seamlessly connected Dior’s luxury presence to LA’s fashion and entertainment audiences.
The ad generated 1.6 million views and over 56,500 likes, proving how beauty brands can leverage FOOH ad in LA to amplify global campaigns while tailoring them to the city’s culture of celebrity and influence.
4. Inter Milan Jerseys Hanging from Palm Trees in Los Angeles
To mark their U.S. match at the Rose Bowl, Inter Milan dropped a hyperrealistic FOOH ad on the streets of Beverly Hills. CGI turned the city’s iconic palm trees into jersey stands, suspending oversized black-and-blue kits across the boulevard before cutting to a stadium scene featuring a colossal jersey and snake.
The execution cleverly tapped into LA’s sports culture while giving global fans a cinematic moment to rally around.
The campaign drew 870,000 views and more than 54,000 likes, showing how a European football club can localize hype for U.S. audiences while reinforcing its international brand reach.
5. AMIRI Towers Graffitied in Downtown Los Angeles
Luxury streetwear brand AMIRI reimagined LA’s skyline as an urban art installation. CGI covered entire skyscrapers in the brand’s graffiti-style graphics, effectively turning Downtown LA into a towering, vertical museum.
The concept resonated because it aligned perfectly with AMIRI’s deep ties to LA’s street culture while scaling it up to an almost impossible level of spectacle.
With 842,000 views and over 40,900 likes, the campaign highlighted how fashion brands can merge cultural identity with digital storytelling to stand out in a saturated luxury market.
6. Lenny Kravitz’s “Lennywood” Sign at Mount Lee
Few symbols scream LA more than the Hollywood sign, which is exactly why it made the perfect stage for Lenny Kravitz’s album launch. In this FOOH ad, the landmark transformed into “LENNYWOOD,” with each letter outlined in vibrant electric blue neon. The fusion of iconic location and music release underscored LA’s dual identity as a cultural capital and a marketing playground.
The video hit 743,000 views and racked up over 26,600 likes, proving how music and landmark marketing can blend to create memorable release moments.
7. NYX Primer Traffic Jam on LA Highway
NYX Professional Makeup staged a giant traffic jam with this CGI ad. A massive bottle of its Screen Primer appeared to block a freeway lane, while an LED sign demanded proof of SPF protection before cars could pass.
The humorous twist worked especially well in LA — a city known for both beauty culture and gridlock — making the ad instantly relatable.
The campaign attracted 781,000 views, and while engagement was lighter at 3,204 likes, it still demonstrated how even playful concepts can grab attention by fusing local quirks with product relevance.
8. Maison Kitsuné Floating Bag on Echo Park Lake
Maison Kitsuné dropped a fun twist on LA fashion advertising. The ad showed its oversized Boogie Bag gliding like a boat across Echo Park Lake, with the city skyline in the background. The surreal yet elegant moment felt fresh, aligning perfectly with the brand’s playful-but-luxury positioning.
The video earned 748,000 views and over 3,200 likes, a strong return for a campaign that turned a familiar city landmark into a stage for brand storytelling.
9. Urban Decay Eye Shadow Billboard in Venice
Urban Decay reimagined a Venice street corner by turning a standard billboard into a live product demo. The ad showed a giant applicator emerging from its 24/7 Glazed-On Shadow bottle and applying shimmer to the model’s eyelid on the billboard itself before resetting the ad with a new display. The effect made the brand’s product feel larger-than-life while connecting directly to beauty culture in LA.
The video picked up 175,000 views and 2,675 likes, proving that even smaller-scale FOOH executions can still cut through when tied to strong product storytelling.
10. Desigual’s Rolling Handbag on Rodeo Drive
Desigual gave Rodeo Drive a playful twist with a handbag that rolled down the boulevard like a car. Perched on top of a vintage Ford Mustang, the polka dot bag glided past palm trees and luxury storefronts, blending fashion flair with California nostalgia.
The execution worked because it made the brand’s identity visible in a setting that naturally complements style-driven campaigns.
The video reached 76,600 views with 660 likes, a modest result but one that still highlighted the brand’s ability to deliver quirky, memorable moments in a crowded retail landscape.
11. Urban Decay Setting Spray Along Beverly Hills Palm Trees
Urban Decay returned to FOOH with another oversized product installation — this time featuring its All Nighter Makeup Setting Spray. The FOOH ad placed a giant glowing bottle among Beverly Hills’ palm trees, misting across the windshield of a passing car as the sun set behind it.
The mix of everyday commute and surreal product showcase tied the spray’s “lasting power” promise directly into the LA lifestyle.
The ad earned 69,700 views and 1,421 likes, showing that even subtle executions can extend brand storytelling when placed in recognizable locations.
Fake Out of Home ads in LA
Los Angeles continues to prove why it’s one of the most exciting cities for FOOH campaigns. From Disney’s larger-than-life Lion King clouds to Urban Decay’s playful product showcases on local billboards, brands are finding ways to blend culture, landmarks, and everyday life into creative digital stories.
What makes these the best FOOH ads in Los Angeles is how well they connect with the city’s identity. LA is a mix of entertainment, fashion, and lifestyle — and each campaign tapped into those themes in ways that felt both local and global.
As more brands experiment with CGI-driven campaigns, Los Angeles will likely remain a key testing ground for innovation. Its global influence, iconic landmarks, and creative culture make it the perfect stage for bold ideas that blur the line between real and digital.
