The Best 2025 FOOH Ads in Paris
Discover 8 of the best FOOH ads filmed in Paris. From couture fashion to movie promos, these campaigns reimagine the city’s most famous landmarks in unexpected ways.
Paris is a city built to be looked at. From the shimmer of the Seine at night to the ornate balconies and wide Haussmann boulevards, the city of love draws more than 50 million eyeballs each year. And this makes it the perfect backdrop for Fake Out of Home (FOOH) ads – the digital-only format that uses CGI to combine extraordinary, hyperrealistic 3D FOOH scenes with real-world environments.
The city’s mix of iconic streets, historic landmarks, and modern energy makes it an ideal setting for brands trying to stand out in a crowded online space. It’s a place where familiar sights can be transformed with unexpected ideas and played with in scale, turning the ordinary into something entirely new.
In this article, we’ll highlight eight standout FOOH advertising campaigns that prove Paris is a living, breathing canvas for brands daring to reimagine what’s possible. We’ll look at the best examples, break down why FOOH advertising is so effective here, and share insights for creating your own marketing campaigns in Paris.
8 Best FOOH Ads in Paris
With over 1,800 officially listed historic monuments, Paris offers no shortage of iconic backdrops for FOOH campaigns. These campaigns play with the city’s familiar locations and add CGI to make videos that are surreal enough to make people stop scrolling.
Let’s check out some of the best ones filmed around the city.
1. Eiffel Tower Turns Into a Giant LEGO Build
This first Paris ads 2025 comes from LEGO, and it’s a perfect case of how being creative with your product can make a big impact, especially when the shape is as instantly recognizable as the Eiffel Tower.
With 9.8 million views and 20,000 likes the ad successfully celebrated the tower’s 136th anniversary while showing off that with LEGO, there are no limits.
2. Porsche Taycan Models Race Around the Eiffel Tower
Another 3D FOOH ad filmed with the Eiffel Tower as the backdrop, this Porsche spot is a great example of why tourist attractions work so well. With 20 million views and 200,000 likes, the ad proves that pairing a globally recognized landmark with a creative twist is a recipe for huge engagement.
It’s a fun way to link the brand’s performance and speed to one of the most photographed spots in the world.
This isn’t the first time Porsche has gone big with FOOH. Check out how Porsche and Lamborghini use CGI to pull off viral car ads.
3. Jacquemus Rolls Giant Cherries Through Parisian Store
We take to the streets of Paris, a city that’s been a global fashion capital since the 16th century, for this next Jacquemus FOOH ad. With 2.3 million views and 163,000 likes, it shows how fashion and playful visuals can work tremendously well together. The video starts at the brand’s Avenue Montaigne store, where giant cherries roll down the steps, pile up inside, and eventually spill onto the street.
The recurring splash of red links the scene to the collection on display without feeling forced. And with France’s fashion market projected to hit $18.56 billion in 2025, growing at 5.27% a year, this ad is a lighthearted reminder that a brand’s signature color can be part of a fun concept while still keeping the focus on the fashion.
4. Paris Roads Get a Red Makeover from L’Oréal
This next L’oreal Paris ad is another nod to the fashion and beauty industry. With 220,000 views and 7,000 likes, this ad cleverly uses CGI to show off one of the brand’s most popular products.
The video follows a red Citroën 2CV driving through Paris with an oversized Infallible Matte Resistance liquid lipstick strapped to its roof. As it cruises along, the car leaves a bold red mark across the street, hinting at the product’s long-lasting wear. It’s simple, fun, and ties the product directly to the brand’s signature color and style.
5. Ralph Lauren’s Polo Bear Cruises the Seine Before the Olympics
Let’s take to the waters for this next Paris FOOH ad, released just days before the 2024 Olympics, an event followed by over 5 billion people around the world. With 1.1 million views and 57,000 likes, it puts Ralph Lauren’s famous Polo Bear behind the wheel of a sleek speedboat on the Seine.
A simple idea, yet one that makes the most of the Olympic moment while giving a fun twist to a well-loved mascot.
6. À La Mère de Famille’s Chocolate Fish Swim Through Paris
FOOH ads don’t have to be limited to just one landmark, this one from À La Mère de Famille takes viewers all over the city. With 27,000 views and 1,000 likes, it follows the brand’s chocolate Poisson Pierre-Jean fish gliding through snowy Paris streets, each carrying a bag of sweets.
More fish join in, swimming past spots like the Centre Pompidou, the Louvre, Place Vendôme, and the Eiffel Tower, before one stops at the À La Mère de Famille store next to a lit Christmas tree to pick up more treats. It’s a light, festive way to tie the brand’s holiday message to some of Paris’s most famous sights.
7. Superman Takes Over the Eiffel Tower
As part of the promotional push for the upcoming Superman movie, this next ad in Paris racked up 625,000 views and 24,000 likes. It starts with an aerial shot of the Eiffel Tower from a narrow street, where a shadow of the Superman logo stretches across the ground.
The camera follows the shadow upward to reveal a massive Superman banner wrapped around the base of the tower, turning one of the world’s most famous landmarks into a giant stage for the hero’s return. It’s a quick, clever play in marketing in Paris to connect the film to a global icon before its July 2025 release.
Read how other films are using CGI and FOOH to hype their releases in How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns.
8. Nissan Fills Paris With Heart-Shaped Balloons
This last FOOH advertising is a testament to how quirky and snappy visuals can make a product launch feel like an event. With 390,000 views and 13,000 likes, Nissan’s ad celebrates the arrival of the Nissan Juke in France by filling the Arc de Triomphe with bright yellow light and surrounding it with floating heart-shaped balloons.
The scene expands with even more balloons revealed under a transparent street, before a glass box opens to release them and unveil a yellow Nissan Juke. The car drives through Paris with two oversized heart balloons in tow, turning a simple city cruise into a cheerful welcome party.
Bonus: A Paris Brand Takes Over London Streets
While this one wasn’t shot in Paris, it comes from one of the city’s biggest sports names - and it’s worth a mention. Paris is already set to become an even bigger player in sports, with the French sports industry projected to grow to €7.8 billion by 2032 - nearly doubling from today - thanks in part to the momentum from the 2024 Paris Olympics.
This Paris Saint-Germain ad has 1.1 million views and 37,000 likes. It starts like any other day on London’s 50 Hans Crescent - cars parked, people walking - until a PSG double-decker bus rolls by, towing a giant scarf that reads “ICI C’EST PARIS.” The CGI makes it feel like the bus is heading to a big game, merging street life with a dose of Parisian team pride – a reminder that marketing in Paris can travel globally.
