Top 12 FOOH Ads Filmed in Singapore (2025)
Fake out-of-home is redefining how brands show up in Singapore. These 12 fake out-of-home ads show how brands are fusing art, tech, and culture to stay seen.
Singapore is one of the world’s most visually ambitious cities, a global hub where architecture, retail, and technology intersect. With a population of nearly 6 million and over 16 million international visitors in 2024, the city’s skyline is both a tourist attraction and a media canvas.
From the Marina Bay waterfront to Orchard Road’s retail stretch, every surface and skyline offers brands an opportunity to merge art, commerce, and digital storytelling.
In an environment defined by urban density, innovation, and mobile-first audiences, the battle for attention is fierce. Singapore’s digital advertising market is projected to exceed US$1.2 billion by 2025, with brands increasingly turning to new forms of experiential marketing. Fake Out of Home (FOOH) campaigns, where CGI meets real footage of cityscapes, have become a strategic way to cut through digital saturation.
This article highlights some of the best FOOH ads in Singapore, showing how global and local brands alike have used the city’s landmarks, energy, and cultural moments to drive visibility and engagement.
12 Best FOOH Ads in Singapore You Need to See
In 2025, Singapore’s skyline doubles as both infrastructure and influencer. With one of the world’s highest smartphone penetration rates (97%), its streets and waterfronts are natural backdrops for social-first campaigns. It’s no surprise brands are treating the city as a living screen for FOOH activations.
Let’s take a look at some of the best FOOH ads in Singapore and what made them stand out.
1. Marina Bay Sands’ Dragon Soars in Singaporean Skyline
Marina Bay Sands’ Lunar New Year FOOH ad featured a dragon and used the city’s skyline as a cultural amplifier. In Singapore, where tradition meets hypermodern architecture, pairing mythic imagery with an instantly recognizable landmark made the campaign both local and global.
The jade dragon became a symbol of how brands can modernize heritage through digital craft.
With 5.1 million views and 148,901 likes, it became one of the most viral regional New Year campaigns, proving that FOOH ads can make cultural storytelling travel globally by using a cultural hub like Singapore.
2. HBO Max’ Banners Unfurl at Marina Bay Sands
To announce House of the Dragon Season 2, HBO Max unfurled big black banners in its FOOH ad, marked with the Targaryen crest, down each of Marina Bay Sands’ three towers. This caption-inspired imagery perfectly matched the series’ tone: power, lineage, and drama. It’s a reminder that location-based FOOH works best when the environment reinforces the story’s tone.
The campaign hit 706K views and 23K likes, underlining how pop-culture franchises can use FOOH to dominate urban attention without a single physical install.
3. Moving Bits’ Murals Come to Life
Local agency Moving Bits took a civic approach, animating murals in Chinatown, Kampong Gelam, and Jalan Besar. Instead of selling a product, the campaign sold pride, merging heritage and digital creativity for National Day. By letting murals wink, nod, and spill tea into real streets, the work demonstrated how FOOH can narrate a city’s identity back to itself.
With 312K views, it proved cultural storytelling performs just as well as branded campaigns in Singapore’s digital sphere.
4. 7-Eleven’s Floating Snacks Land in Singapore
A man yawns on a city street before looking up to find a giant bowl of 7-Eleven Mac & Cheese hovering above him, bathing the skyline in gold. The campaign leaned into whimsy and relatability, reinforcing 7-Eleven’s message: snacks and comfort, anytime, anywhere.
With 1.3 million views, it proved that humor and scale can drive brand warmth just as effectively as polished storytelling.
5. Marina Bay Sands’ Race Track Emerges on River
“Imagine Marina Bay Sands turning into a race circuit launchpad overnight.” That was the hook from this FOOH ad, and the premise delivered. Lights flash across the hotel towers before a racetrack erupts from beneath the bay in Singapore, mirroring the energy of the Singapore Night Race 2024.
Viewed 1.2 million times with 44K likes, the campaign showed how Fake Out of Home can fuse event marketing with location storytelling, turning real estate into narrative.
6. Starbucks’ Merlion Bearista Fountain
Starbucks localized its global mascot by merging it with Singapore’s national icon, the Merlion. The transformation was strategic: a visual shorthand for “global brand meets local pride.” The campaign’s humor and design restraint made it stand out in a crowded feed.
With 314K views and 10K likes, it illustrated how global brands can win attention by leaning into national nostalgia rather than reinventing it.
7. PEDRO’s Floating Handbag Across the Bay
Shot above the Marina Bay skyline, a fuchsia PEDRO Demi Bag floats elegantly across the water. As the FOOH ad described, it marked “the striking arrival” of the new collection: a clean, confident showcase of design meeting digital space.
With 251K views, it showed how FOOH ads can double as product launch storytelling when it syncs aesthetic minimalism with platform-native polish.
8. Marina Bay Sands’ Koi Transform into Dragon
Koi glide beneath the bay before morphing into a jade dragon in mid-air in this FOOH ad, a visual metaphor for prosperity and renewal. Pulling from the campaign’s description, the transformation captured both spectacle and storytelling.
With 130K views and 4,869 likes, the spot demonstrated how repetition of symbolic themes can build brand equity across seasonal campaigns.
9. Chope’s Chili Sauce Bottle Floats Down the River
A massive chili sauce bottle drifts down the Singapore River, labeled “Your Support Keeps Restaurants Afloat.” It’s both literal and strategic—using CGI to visualize community support for Chope’s Diners’ Choice 2024.
The ad drew 77K views and earned strong engagement around its call to action and drive participation, not just awareness.
10. Samsung’s Smart Ring Gift Box by the Waterfront
Along the Marina Bay promenade, a couple approaches a giant pink gift box that bursts open to release the Galaxy Ring tethered to heart-shaped balloons. The caption called it the perfect Valentine’s Day gift, and it’s exactly that, emotion-driven storytelling via VFX.
At 38K views, it showed that your FOOH campaigns don’t have to shout. Sometimes, sincerity scales better than spectacle.
11. Starbucks’ Teddy Bear Residential Delivery
In this next FOOH ad, Starbucks used its Bearista mascot to deliver a moment that connected directly with Singapore’s residential identity. Rather than using the city skyline, it focused on Potong Pasir’s heartland setting, a move that localizes global branding and mirrors how delivery culture defines modern convenience.
The 59-cent National Day offer grounded the CGI in a real promotion, proving that FOOH doesn’t have to feel distant or grand, it can work at street-level when it ties to community rituals. With 65.7K views, the post shows how cultural timing and emotional familiarity outperform spectacle for engagement in Singapore.
12. Kit Kat’s Floating Chocolate Drink Balloons
Kit Kat’s ad rollout for its Chocolate Drink played to Singapore’s regional visibility, using the skyline as a shared advertising language between Malaysia and Singapore. The floating pack visuals were about presence, making the product feel omnipresent across two urban hubs that trade on modernity and media visibility.
The result was an efficient awareness lift across markets, showing how FOOH ads can amplify a launch narrative through strong digital continuity. With 49.9K views, the campaign reflected how Singapore’s clean skyline and brand-saturated streets are ideal canvases for blended CGI storytelling.
Takeaway
Singapore’s not just a backdrop for these ads, it’s part of the story. Every campaign here, from Starbucks’ Bearista to PEDRO’s floating bag, shows how brands can turn a familiar skyline into a shareable experience.
FOOH works here because it fits how the city moves: fast, connected, and visually fluent. We’ll likely see more of this format – part media stunt, part digital craft – shaping how Southeast Asia approaches storytelling next year.
See more FOOH ads from Singapore in our full campaign library.
