Top FOOH Campaigns in Spain and Why They Worked
Discover why Spain has become a prime location for FOOH ads, with 12 standout campaigns to learn from.
Spain ranks in the top three most visited countries worldwide, which makes its cities some of the most valuable ad stages in Europe. With more than 48 million residents and over 100 million international visitors, the country offers a rare combination: a large local audience and a massive influx of global travelers interacting with its public spaces year-round.
Over the past decade, Spain has strengthened its role as a marketing testbed thanks to its familiar landmarks, and naturally, brands began to make use of its major cities in their ads — especially Barcelona and Madrid — gravitating toward high-impact digital formats that bridge physical environments with CGI. FOOH (Fake Out of Home) sits at the center of this shift, blending architecture, technology, and storytelling into scalable social-only ads.
This article explores the most innovative FOOH ads filmed in Spain, breaking down what made them effective and why Spain has become a natural stage for this new wave of digital creativity.
1. Oppo Melting Over Sagrada Familia Towers
Oppo positioned a giant Reno12 in Astro Silver above the Sagrada Familia, then animated it to appear as if it was melting over the cathedral towers. This highlighted the phone’s design and used a landmark to naturally attract online.
The result? 15.4M views and 75.2K likes showing how integrating product visuals with iconic locations in FOOH ads can increase engagement far beyond the location, without a global media budget.
2. Takis’ Flaming Stick Chips on Delivery Truck
A Takis delivery truck moved through Gran Via in Madrid with a giant flaming Takis stick on top, spilling bags of chips along the street. This connected the brand’s bold flavor with a recognizable city location. The caption “The new Takis Fuego have hit the streets 🔥🔥🔥” reinforced the product launch.
Through combining playful visuals with a busy Madrid street, Takis reinforced brand flavor and presence. The ad’s reach, 8.2M views, illustrates how urban environments can make even short ads widely viral.
3. Royal Bliss’ Hands Pouring a Drink at Building
In Puerto del Sol, Madrid, giant CGI arms poured Royal Bliss Signature Tonic Water from the Real Casa de Correos. The ad used humor and the central plaza’s visibility to make the brand instantly noticeable online. 5.1M views show how integrating campaigns with public spaces can drive awareness effectively.
4. Renault’s Hologram Bumper and Headlight on Buildings
You don’t have to limit your FOOH ads to just small product launches, automobile brands can also make urban landmarks part of the story. A building in Madrid displayed Renault’s R4 bumper and blinking headlights as a hologram, connecting the brand’s heritage to modern audiences.
Spain’s high-visibility architecture made it easy to integrate historical references in a way that feels natural and 3.9M views show how a significantly historical location can amplify storytelling for legacy brands.
5. Xiaomi’s Drone Light Show Forming Gadgets
In this next fake out of home ad, Xiaomi used drones above Barcelona to form images of its products, finishing with a “HOLA BARCELONA!” message. The city’s recognizable skyline ensured the ad was attention-grabbing and widely shareable.
The campaign drew 3.8M views and 22.9K likes, showing how leveraging iconic urban landscapes can amplify attention for product launches.
6. Porsche’s Car Hurdles in Stadium
Inside Valencia’s New Mestalla Stadium, CGI Porsche cars navigated a series of hurdles in a dynamic sequence. With the 2024 Paris Olympics happening at the time, using a sports venue in Spain reinforced the brand’s connection to high performance and athleticism.
Leveraging the stadium’s visibility helped position Porsche alongside global sporting events. The ad garnered 3.3M views, showing how aligning campaigns with relevant events and locations can strengthen brand positioning.
7. Balenciaga’s Giant Model at Roundabout
A towering virtual model in a floral dress appeared over a busy Madrid roundabout, tying into the “Spring 25 Collection” caption that anchored the visual to the seasonal release. The ad worked because central roundabouts in Spain offer constant movement, making the collection drop feel part of the city’s daily flow.
This helped the clip reach 2.9M views, showing how fashion brands can use high-traffic intersections to keep new collections top-of-mind.
8. Takis’ Drones Accompany Container Truck
A Takis Blue Heat truck passed through Plaza Cibeles while digital drones displayed the brand’s logo, supported by the caption “🔵 THEY’RE COMING 🔵” to build suspense. Plaza Cibeles is one of Madrid’s most photographed and circulated locations, which made the teaser feel bigger than a standard product rollout.
The campaign picked up 2.6M views, confirming that Spain’s major plazas make compelling backgrounds for product launches.
9. Bershka’s Fallen Sneaker Hit by Bus
In this FOOH ad, a giant sneaker dropped into a Barcelona roadway, got hit by a passing bus, and burst into regular-sized sneakers across the street. Pairing an ordinary city setting with one exaggerated object created a quick, scroll-stopping moment that didn’t need much narrative to land.
The ad pulled in 1.7M views, showing how a simple twist can carry a fun concept when the location is already familiar to viewers.
10. Victoria’s Secret’s Shopping Bag Landing at Landmark
A large virtual shopping bag drifted down over Puerta de Alcalá with balloons spelling out “HOLA MADRID,” linking directly to the new store opening. Using one of Spain’s most photographed monuments helped the retail message land quickly even for international viewers.
The clip reached 1.6M views, demonstrating how major landmarks can turn store launches into city-wide conversation starters.
11. Editorial Planeta’s Dragon Lands on Building
For Editorial Planeta’s ad, a dragon emerges from an open book in front of Casa Batlló, timed with the Sant Jordi celebration where gifting books is tradition. The cultural tie-in gave the caption stronger relevance, and the Gaudí landmark made the fantasy element feel rooted in place.
The video earned 1.5M views, showing how combining local culture with recognizable architecture strengthens story-driven FOOH ads.
12. Adidas’ Logo Appears on Stadium Grounds
A banner unfurled from Seville’s La Giralda while an older man interacted with Adidas gear, paired with the caption “lo bueno siempre vuelve,” which emphasized brand heritage. The use of a major Andalusian landmark helped anchor the message in culture rather than pure product placement.
With 1.4M views, the ad shows how heritage-rich locations in Spain can support campaigns aimed at cross-generational audiences.
