FOOH Ads in Tokyo: 8 Best Examples (2025)

Ever in motion, Tokyo offers an endless canvas for Fake Out-of-Home. Between the neon signs, towering billboards, and the constant hum of Shibuya Crossing, FOOH ads are exactly the kind of format that fit right in one of most visually dynamic cities on earth. 

With nearly 124 million residents and millions of visitors each year, Tokyo gives brands endless opportunities to break through the noise – using scale, motion, and imagination in FOOH to reframe familiar spaces into content people actually stop scrolling for.

In this article, we’ll highlight the top FOOH ads in Tokyo and break down what makes them work. These campaigns show how brands are using the city’s energy, scale, and nonstop flow of people, and what you can take away for your next marketing campaigns.

FOOH Ads in Tokyo: 8 Best Examples (2025)

Japan’s digital ad audience grew by more than 9 million users between January 2023 and 2024, showing just how quickly the country’s online reach is expanding. That surge makes the city the perfect testing ground for bold FOOH advertising and for brands to cut through one of the busiest media markets in the world. 

Let’s take a look at some of the top FOOH ads in Japan that did exactly that.

Beyond Tokyo, Paris has its share of bold campaigns too — check out these standout FOOH ads in Paris.

1. Santos FC Legacy Unfurls at Shibuya Crossing

For the first example on our list, Santos FC brought their legacy to one of the busiest intersections in the world: Tokyo’s Shibuya Crossing. With 3.2 million views and 184,000 likes, this FOOH campaign proves that even far from home, the club’s story can stop people in their tracks and pause the scrolling.

Shibuya Crossing sees over 2.4 million people pass through every day, making it the perfect stage for a team whose brand is built on legacy and global ambition. For Santos FC, combining their branding of authenticity with a bold presence in a place like Tokyo shows how a Brazilian club can stay true to its roots while reaching new fans on the world’s stage.

2. Bvlgari’s Serpenti Slithers Through Tokyo Skyline

The iconic Serpenti takes center stage in Tokyo for this next FOOH ad, with Bvlgari weaving its signature motif into the city’s skyline. Gaining over 1.3 million views and 47,000 likes, this 3D FOOH ad highlights how a symbol already synonymous with timeless elegance can still feel fresh when paired with a new setting.

Bvlgari’s branding has always been about the big and the bold, and the Serpenti is the ultimate expression of that – fluid, instantly recognizable, and ever-evolving. Choosing Tokyo as the backdrop reinforces this edge: a city where tradition meets relentless innovation, making it the perfect canvas for a luxury house that thrives on audacity and reinvention.

3. Leowe Cartoon Characters Over the City

For this next FOOH ad, Loewe turned Tokyo’s Harajuku District into a visual fest, complete with oversized mushrooms, quirky objects, and even a nod to anime culture in the country. Loewe has always built its social media presence around creativity and curation, showcasing its mix of craftsmanship and modern artistry in ways that feel both playful and high fashion. 

And this campaign, with over 444,000 views and 15,000 likes, reinforces that positioning even more. It makes the brand’s Crafted World exhibition feel like a natural extension of its imaginative universe, especially in a city celebrated globally for its eccentricity.

4. Zara’s Green Mascot Dances Through Tokyo

Zara’s feed is famously disciplined—clean, editorial, product-first. That’s why this Tokyo “green mascot” spot lands so well: it breaks the rhythm without breaking the brand. Filmed on the street in one of retail’s busiest hubs, it blends humor with sharp styling and keeps Zara’s fast-fashion identity front and center.

With the ad receiving over 5.7 million views and 97,000 likes, it proves the kind of return that shows a smart and bold swing can go a long way.

5. Shu Uemura Brings the “Shu Twist” to Tokyo Station with Unlimited Foundation

This next FOOH example comes from Shu Uemura, one of Japan’s most iconic beauty brands. For Shu Uemura, Tokyo isn’t just a convenient choice, it’s a nod to the brand’s roots. Founded on a philosophy of blending Japanese craftsmanship with Hollywood-inspired creativity, Shu has always positioned itself at the intersection of heritage and innovation. 

And showcasing its foundation in one of the city’s busiest hubs using a FOOH ad highlights the brand’s expertise even more, AND its playful “Shu twist”.  positioning continues to set it apart in the global makeup industry, getting over 117,000 views and 2,700 likes.

6. Onitsuka Tiger Marks 75 Years in Tokyo

Another fashion FOOH ad from a brand also originating in Japan, Onitsuka Tiger used CGI to bring its Mexico 66 sneakers to life as part of its 75th anniversary campaign. With 146,000 views and 3,500 likes, the spot connects the label’s iconic design with a new generation of fans.

For a company founded in Kobe with the mission of movement and health, staging this ad in Tokyo made sense, it’s both a nod to the brand’s roots and a reminder of how far it has traveled. It’s a fitting way to celebrate 75 years, showing that a sneaker with history can still grab attention in fresh and unexpected ways.

7. Mercedes-AMG Showcases Customization in Futuristic Tokyo

Next on our list is Mercedes-AMG, which put out a FOOH ad in Tokyo that shows their SL lineup in a futuristic display, tying back to the brand’s focus on customization and personal style.

The campaign, which racked up 44 million views and over 500,000 likes, reflects Mercedes-Benz’s shift in recent years from focusing solely on engineering precision and safety to embracing a more lifestyle-oriented identity online. Using Tokyo as the backdrop clearly worked in the brand’s favor — the city being known for its mix of tradition and modern design and for being a place where people aren’t afraid to stand out.

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8. Tiffany & Co. Brings Its Dragonfly Brooch to Life Over Tokyo Tower

The final ad on our list comes from Tiffany & Co., where the brand’s Dragonfly Brooch floats through the Tokyo skyline in a mix of jewelry and cityscape.

The ad picked up 1.1 million views and 9.6k likes, showing how Tiffany can take a piece rooted in tradition and place it in a setting as modern as Tokyo Tower. It’s a simple way of reinforcing what the brand already stands for – craftsmanship, elegance, and a presence that feels global without losing its sense of heritage.

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