Best FOOH Ads in Vienna 2025

Vienna is no stranger to spectacle. Known for its mix of historic architecture, bustling cultural scene, and modern lifestyle, the city provides an ideal stage for Fake Out Of Home advertising — the digital format that merges real-world landmarks with high-impact CGI.

With nearly 2 million residents and millions of annual visitors drawn by Vienna’s reputation for music, art, and history, the city attracts an audience that blends locals with global travelers. For advertisers, that mix translates into prime visibility and a chance to craft campaigns that resonate both in-person and online.

In this article, we’ll highlight the best FOOH ads in Vienna that cut through the noise with humor, scale, and creativity. From Vinted’s tram runway to Vapiano’s oversized pasta spectacle, these campaigns show how the city’s unique backdrop amplifies bold marketing ideas and turns them into memorable cultural moments.

8 Best FOOH Ads in Vienna

Vienna’s mix of historic architecture and modern culture makes it an unexpected but powerful stage for FOOH campaigns. With millions of visitors each year and a reputation as a hub for art and design, the city is proving to be an ideal backdrop for brands experimenting with bold, visually striking ads.

Let’s take a look at some of the best FOOH ads in Vienna that turned heads and captured audiences in 2025.

1. Vinted FOOH Ad Vienna

Vinted turned a Vienna tram into a digital runway, animating clothing as it moved through the city. The execution was simple but bold, merging the brand’s identity with a familiar urban backdrop and making second-hand fashion impossible to miss.

With 4.4M views and 3.5K likes, the campaign proved how FOOH can take everyday settings and elevate them into moments that resonate well beyond the streets.

2. Rauch Happy Day FOOH Ad Vienna

Rauch used FOOH to turn a glass of juice into a citywide spectacle. A playful fruit explosion cascaded across screens in Vienna, transforming a simple product demo into a vibrant, eye-catching display.

The ad reached 1.8M views, showing how even routine products can feel fresh and engaging when paired with large-scale creative storytelling.

3. Vapiano FOOH Ad Vienna

For World Pasta Day, Vapiano went big — digitally spilling oversized pasta strips down Vienna storefronts in a humorous nod to Italian dining. The playful exaggeration fit perfectly with the brand’s casual positioning and gave people a reason to stop and look.

The campaign drove 1.3M views and 23.7K likes, a strong signal that FOOH paired with humor has staying power both on the ground and online.

4. Emmi Caffè Latte FOOH Ad Vienna

Emmi Caffè Latte animated its signature bottle across Vienna, giving it a lively, dance-like motion that drew people into the scene. The ad leaned into fun and energy — the same qualities the brand ties to its coffee drinks.

With 1.3M views, the spot reinforced how a lighthearted creative hook can connect with audiences at scale.

5. Volvo FOOH Ad Vienna

Volvo showcased its XC90 with a sleek CGI takeover in Vienna, merging the car with the city backdrop in a way that emphasized luxury and security. The visuals highlighted the vehicle’s refined design while using FOOH to make the car feel larger-than-life.

With 962K views and 13.8K likes, “With strong engagement, this Volvo campaign clearly connected, showcasing creativity that resonates with audiences on a meaningful level.”

6. Willhaben FOOH Ad Vienna

Step into a world where fashion meets magic! Watch as our protagonists explore a stunning augmented reality experience, transforming everyday moments into vibrant stories of style and sustainability with Willhaben.

The campaign pulled in 1.9m views and 13.8K likes, showing how FOOH can carry the premium qualities of an auto brand into the public space.

7. Dr. Oetker FOOH Ad Vienna

Willhaben used FOOH to stage an AR-style experience where protagonists interacted with fashion in a vibrant, larger-than-life way. The ad bridged sustainability and style by turning everyday street scenes into something magical.

The campaign drew 682K views, proving that curiosity and visual intrigue can sometimes outweigh even traditional engagement metrics.

8. Austrian Airlines FOOH Ad Vienna

For their New Year’s campaign message, Austrian Airlines turned to FOOH: a cascade of lucky charmsspilling out of an aircraft, a metaphor for good fortune and joyful travel. The ad tied into the excitement of new journeys while using scale to capture attention.

The campaign earned 610K views and 6.2K likes, proving how aviation brands can use FOOH to bring a sense of wonder to urban audiences.

Vienna’s FOOH Advertising Appeal

Vienna’s mix of historic landmarks and modern urban spaces makes it an ideal stage for FOOH advertising. Campaigns from brands like Vinted, Vapiano, and Volvo show how immersive CGI can bring products to life while leveraging the city’s recognizable backdrops.

The success of these activations — measured in millions of views and strong engagement—highlights Vienna’s growing role as a creative testing ground in Europe. For marketers looking to launch the best FOOH ads, Vienna proves that blending culture, design, and storytelling is a formula that connects both locally and globally.

Want to see more FOOH ads in Vienna? Explore our complete library of Austrian campaigns here.