Black Friday FOOH Ads: 7 Best Campaigns of 2025

Black Friday has evolved far beyond a single shopping day, it’s now a global marketing season that shapes consumer behavior across every retail category. In 2023, global eCommerce sales during Black Friday surpassed $70 billion, with U.S. shoppers alone spending over $9.8 billion online.

The stakes are enormous: brands compete not only on discounts but also on visibility, differentiation, and timing.

In an environment where every brand fights for the same 48-hour attention window, traditional Black Friday ads often blur together. Marketers face three recurring challenges – ad fatigue, price-driven sameness, and the declining novelty of influencer content. Consumers expect surprise, entertainment, and value – instantly.

That’s why FOOH (Fake Out of Home) has become one of the most effective creative tools for Black Friday sale ads and Cyber Monday ads alike. Brands are now using these ads as a precision tool to inject imagination into the most competitive ad week of the year. FOOH ads allow marketers to scale cinematic ideas quickly, localize visuals, and create scroll-stopping content that doubles as paid media.

Below are seven campaigns that prove how FOOH can transform urgency into measurable awareness during Black Friday ads season.

7 Viral Black Friday FOOH Ads You Need to See

In 2025, Black Friday isn’t about who offers the biggest discount, it’s about who owns the feed. With social platforms rewarding bold, time-sensitive creativity, brands turned to FOOH ads to merge urgency and entertainment in one scroll-stopping format.

Let’s take a look at some of the most effective Black Friday marketing ideas of the season and what marketers can learn from them.

1. Roborock’s Gold Bars in the Subway

This first FOOH Black Friday ad from Roborock turned an everyday commute into a product demo.

The campaign worked because it embedded the product’s core value: efficiency and reach, inside a surprising Black Friday metaphor (finding hidden value). The short earned over 1.2 million views, proving how product storytelling plus promotional clarity can outperform abstract creative during peak Black Friday sale ads season.

2. New Yorker’s Stone Marker Crash in NYC

For its “Black Week Sale,” New Yorker dropped a giant stone marker from the sky onto a Manhattan street, engraved with “UP TO 70% OFF.”

While engagement (121K views) was modest compared to retail giants, the campaign demonstrated how direct language + strong visual metaphor can drive message clarity. Its success lies in precision, not spectacle, an approach other mid-tier apparel brands could replicate without global media budgets.

3. Zara’s Balloons Break Galeries Lafayette

Zara’s Paris FOOH ad transformed the façade of Galeries Lafayette into a poetic Black Friday 2024 ad reveal.

The metaphor of lightness and release worked effectively in fashion’s emotional context, framing discount season as a celebration rather than a markdown event. With 44k views, the execution reinforced Zara’s brand tone: aspirational, tactile, and subtle, showing how minimalism can still land in an oversaturated Black Friday marketing campaign season.

4. Foot Locker’s Shoe Boxes Bursting from Street Ads

A typical bus-stop ad turned box drop: Foot Locker’s Black Friday panel pops open, one shoebox slips out, then dozens stack up – turning overflow into abundance. The brand teased the moment with the caption: “💥 Something BIG is popping your way 💥 Who’s ready for an explosive Black Friday?”

With over 100K views, the campaign succeeded by using FOOH to make urgency feel physical — transforming “in-store and online deals” into a real-world spectacle. The playful tone and visual humor aligned perfectly with Foot Locker’s youth-focused energy, making it a standout Cyber Monday case study for lifestyle retail.

5. Sephora’s Perfume Chessboard in Bucharest

In their Black Friday ad, Sephora placed perfume bottles as chess pieces across a park’s tiled ground, playing out a “Black Friday” match.

This FOOH ad stood out by reframing shopping strategy as play. It turned discount behavior into an elegant metaphor for decision-making and brand choice. With nearly half a million views, it positioned Sephora’s Black Friday marketing campaign as both intellectual and aspirational, a new approach in price-driven marketing.

6. Musc Intime’s Deodorants on the Slopes

Musc Intime’s winter FOOH ad placed giant deodorant bottles along a ski slope, where a skier navigates between them while the word “SOLDES” is carved into the snow.

With over 33K views, it demonstrates how seasonal FOOH executions can localize global retail events. For beauty and fragrance brands, this template shows the potential of environmental storytelling for short, low-cost viral loops.

You’ll find more campaigns like this in our beauty FOOH article.

7. Amazon’s Black Friday Tape at Copacabana

Amazon’s massive CGI tape unrolled across Rio’s Copacabana promenade, turning the city’s iconic black-and-white pavement into an orange “Black Friday” banner. The post’s caption drove the message home: “We let our ribbon slip away and it ended up on the beach in Rio de Janeiro, to mark the arrival of Amazon Black Friday Week, with up to 70% off 🧡📦 Download the app!”

This was one of the most successful 2025 Black Friday campaigns, with over 9 million views, showing how global e-commerce brands can localize global events through cultural landmarks. By tying the creative directly to an app download prompt, Amazon turned spectacle into conversion, a smart blend of awareness and performance marketing.

FOOH Ads for Black Friday

Across these examples, a clear pattern emerges: FOOH thrives in high-pressure event contexts because it compresses storytelling, scale, and promotion into a single frame. Campaigns that anchor creativity in real product or event tension, like Amazon’s scale or Roborock’s functionality, consistently outperform normal social media content. These campaigns turn short attention spans into structured creative frameworks, instantly reusable across social, retail, and paid media.

As competition intensifies and media costs rise, expect to see more brands using FOOH as a bridge between urgency and identity. The next wave of event marketing will prioritize adaptability, campaigns that feel native in the feed yet impossible to ignore online.

Find more Black Friday examples in our library!