Halloween FOOH Ads: 9 Creative Examples (2025)

Halloween is one of the most commercially powerful seasons of the year, with the U.S. consumer spending hitting a record $12.2 billion in 2024 according to the National Retail Federation. For brands, that means October isn’t just about costumes and candy — it’s a high-stakes marketing window where visibility and memorability directly translate to sales.

That’s where Fake Out of Home (FOOH) advertising comes in. These ads use CGI to transform real-world locations into spectacular illusions that are built for visibility, shareability, and ultimately, sales impact. As part of integrated seasonal campaigns, FOOH amplifies the reach of in-store promotions, social media pushes, and product launches — turning a creative stunt into a business driver.

In this article, we’ll highlight some of the best Halloween FOOH ads of 2025, along with a few creative inspirations that marketers could adapt for their own seasonal strategies.

Best Halloween FOOH Campaigns for 2025

Nearly half of consumers now buy Halloween items before October, leaving little room for long lead campaigns. That shift makes FOOH especially valuable, its faster production cycle allows brands to launch timely, creative activations without the long delays of traditional advertising. This agility is why more marketers are turning to FOOH as part of their Halloween strategy, using it to capture attention right when seasonal demand peaks.

Let’s take a look at some of the most creative Halloween FOOH campaigns below.

1. Tarantula Climbs Fairmont Banff Springs

In this first example, Accor turned the historic Fairmont Banff Springs Hotel into the centerpiece of a haunted spectacle, complete with giant jack-o’-lanterns, cobwebs, and a tarantula scaling its façade. The Halloween-themed FOOH campaign pulled in 3.9M views and over 5K likes, proving how seasonal activations can cut through the noise with both timeliness and creativity.

For hospitality brands especially, tapping into Halloween through FOOH creates a shareable moment that doubles as a direct invitation to book.

2. Toronto Streetcar Vanishes into Portal

This next example comes from Toronto, where the city’s iconic streetcar was given a Halloween twist. In the FOOH ad, a streetcar rolls through a busy intersection before vanishing into a glowing green portal, leaving commuters with a mix of surprise and delight. The campaign racked up 30.7K views and 2K likes, showing strong engagement for a playful seasonal stunt.

With the Toronto Transit Commission handling over 1.7 million daily riders, this ad cleverly tapped into the universal “horrors” of commuting, turning a mundane experience into a moment of seasonal magic that made the brand instantly relatable.

3. Beefeater Gin Gets a Halloween Makeover

This spooky FOOH ad at Montford Place draped the Beefeater Gin Distillery in a stormy shroud, lit with glowing red “eyes” before a swarm of bats swept it away to reveal the landmark beneath. With 24.5k views, the activation tapped into the Halloween spirit (literally and figuratively) to position Beefeater as the go-to brand for seasonal cocktails.

Alcohol sales during Halloween week typically spike compared to an average week, making seasonal FOOH campaigns a high-impact way to drive both attention and purchases.

4. Pasqua’s Haunted Wine Parade

Another FOOH ad from a liquor brand comes from Pasqua Wines, which staged a fun Halloween procession on a European street. Three purple branded cars rolled by, each carrying oversized seasonal props: a ghost, a towering wine bottle, and a glowing jack-o’-lantern. The ad, which earned over 2k likes, cleverly tied the brand’s identity to the holiday while showing how alcohol brands can use FOOH to stand out in crowded seasonal campaigns.

With alcohol e-commerce sales projected to hit $40 billion globally by 2027, timely, eye-catching activations like this help brands capture attention when consumer interest is at its peak.

5. Galeries Lafayette Escalator Clown

For a busy shopping season like Halloween, ads like this help retailers stand out without the long timelines of traditional campaigns. In this FOOH ad for Galeries Lafayette, two women ride an escalator when a giant clown head suddenly appears at the top, making it look like they’re about to walk right into its mouth.

The twist makes the scene playful and a little creepy, fitting perfectly with a Halloween theme. The video pulled in 135K views and 1.3K likes, showing how seasonal FOOH like this can get people talking while also tying directly back to in-store promotions.

6. Beetlejuice Train Rolls Into the City

This example comes from Beetlejuice Beetlejuice, where a train wrapped in the movie’s black-and-white stripes suddenly pulls into a city street before vanishing. Campaigns like this show why FOOH is such a smart choice for promoting Halloween-themed movies, it turns a release into a cultural moment people want to share. Horror and thriller releases already punch above their weight at the box office, with Halloween season helping drive a boost in ticket sales compared to other fall months.

Pairing that seasonal demand with a viral FOOH ad is a way to make sure the film doesn’t just show up in theaters, but also on millions of feeds.

Want to see how studios are taking this even further? Check out our breakdown of How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns.

7. Tesla’s Futuristic Halloween FOOH

This last Halloween example is from Tesla, and it plays on the classic fear of AI taking on a life of its own. In the ad, a parked Tesla sits quietly outside a suburban home until glowing blue smoke rises above it, forming a robotic hand that flexes its fingers and even makes the “I love you” sign.

The mix of something familiar with something unsettling ties right into Halloween themes while also reinforcing Tesla’s futuristic brand image. With 900k views and 21k likes, it shows how brands can tap into cultural conversations, like the unease around AI, to make their seasonal marketing stand out.

And it’s not just seasonal campaigns – luxury car brands like Porsche and Lamborghini are also using FOOH to dominate feeds. See how their ads went viral here.

Halloween FOOH Ideas for Your Next Campaign

Need ideas for your next Halloween campaign? Below are a few FOOH concepts that show how brands could bring spooky, seasonal themes to life.

1. Statue of Liberty Ghost CGI

This first inspiration reimagines the Statue of Liberty under a white sheet with cutout eyes, turning one of the world’s most recognizable landmarks into a giant ghost. A fun idea like this could work for fashion brands launching seasonal collections, especially since U.S. consumers spent $4 billion on Halloween costumes in 2023.

It could also be adapted for travel companies promoting haunted getaways or for entertainment brands tying into horror releases. Using cultural icons in a seasonal way makes the ad instantly familiar, easy to share, and hard to miss.

2. Invisible Man CGI

This next idea shows an invisible man in a trench coat exploring the city – grabbing tea at a café, strolling through a park, and even confusing passersby at a crosswalk. A concept like this could work well for fashion brands promoting outerwear or accessories since trench coats and hats are central to the look.

The global apparel market is expected to hit $1.8 trillion in 2025, showing just how competitive the space is – seasonal FOOH activations like this can help brands stand out. It could also be adapted for hospitality or beverage brands, with the invisible figure enjoying a coffee or cocktail, or even for tech companies, playing on the theme of “invisibility” for data security or stealth features.

Need more inspiration? Check out our FOOH Library for dozens of viral campaigns across different industries.