Best Holiday FOOH Campaigns: 12 Examples You Need to See

The holiday season is one the biggest marketing moments of the year, driving more than $1.1 trillion in U.S. retail spending and shaping everything from travel plans to gifting habits. It’s a time when consumer attention naturally spikes, people shop more, scroll more, and share more.

But with brands flooding feeds with lookalike promotions, festive filters, and endless influencer content, creative fatigue hits hard. Competition isn’t just about discounts; it’s about standing out in a season where every brand is talking at once. As the holidays move faster, marketers are under pressure to deliver high-impact creative that resonates instantly.

That’s where FOOH (Fake Out of Home) has gained momentum, offering a way to turn seasonal spirit into high-performing, shareable content. From Thanksgiving ads to promos to ring in the New Year, in this article we break down the most effective holiday season FOOH ads and what marketers can learn from them.

The Most Talked-About Holiday FOOH Ads of 2025 (Top 12)

Holiday 2025 saw a 7.4% spike in global digital ad spend, making attention harder to win than conversions. With every brand fighting for the same seconds of attention, FOOH became a high-impact way to turn festive storytelling into algorithm-friendly visuals built for sharing.

Below are twelve holiday FOOH ads that nailed it, and what made them stand out.

1. Ralph Lauren’s Golden Dragon for Lunar New Year

Ralph Lauren welcomed the 2025 Lunar New Year with a giant golden dragon perched on its New York storefront. The creature watches over the street as fireworks burst behind it, tying the brand’s holiday promo to the Year of the Dragon. It’s a simple idea: take a traditional symbol of good luck and make it luxurious.

With 1.6M views, the ad shows how New Year marketing can tap effectively into cultural moments.

2. JD Sports’ Empire State Building Wearing a Jacket

This year, it’s more important than ever to think beyond traditional holiday cues. JD Sports showed that you don’t need a classic Christmas symbol to create a strong winter ad — just a sharp seasonal idea. By turning the Empire State Building into a giant The North Face jacket, they delivered a playful, winter-first visual that stays relevant long after December.

Result: a winter FOOH moment with real longevity, and 1M views.

3. Aritzia’s Giant Ribbon Unwrapping Fifth Ave Flagship

Aritzia wrapped its new Fifth Avenue flagship in a huge red ribbon and golden mistletoe. When the crane lifts the mistletoe, the ribbon falls away like an unboxing moment. It’s festive, simple, and plays directly into the December trend of unboxing videos, which the brand jokes about in the caption: “These unboxing videos are getting out of hand.”

With 2.6M views, the ad blends a store opening with a holiday behavior people instantly recognize.

4. Pandora’s Giant Nutcracker at Rockefeller Center

Pandora tapped into a proven formula: pair a recognizable brand asset with an instantly iconic holiday location. Placing its Nutcracker charm at Rockefeller Center gave the brand immediate cultural context, clear product linkage, and strong visual, driving 1.3M views.

5. Jacquemus’ Snow-Dusted Bag on a Rooftop

Jacquemus leaned into a clever winter illusion: a still, snow-covered bag that reads like a sculpture until the tiny buckle movement reveals what’s actually happening. It’s a smart use of seasonality — wintry, but not “holiday”— and perfectly aligned with the brand’s minimal aesthetic.

A subtle idea in a noisy season, and it paid off: 3.7M views.

6. Pathé France’s La Géode Turns Into a Snow Globe

La Géode — the mirrored dome that houses Paris’s IMAX theater — becomes a giant snow globe filled with shifting scenes: a T-Rex, a whale, and a sci-fi figure. It’s fun partly because of who’s doing it: a cultural institution using FOOH to promote its reopening.

With 793K views, it shows that FOOH isn’t just for brands: museums and cinemas can use it to refresh their digital presence too.

7. Marc Jacobs’ Tote Bags Skiing

Marc Jacobs turned its Denim Chain Tote into a skiing character racing down snowy slopes. Another bag zooms past it, making the clip feel like a tiny winter cartoon. It fits well with the brand’s Holiday 2024 message and keeps the focus on the product.

Earning over 125K views, it’s a light, playful way to show accessories in action.

8. Austrian Airlines’ Lucky Charm Avalanche for New Year

Austrian Airlines turned classic European good-luck symbols into a playful New Year greeting — a small, warm brand moment that fits perfectly into travel marketing’s sweet spot: optimism, culture, and a sense of departure into a new year.

This ad proved to be a fun way to push a New Year message, especially for a travel brand, reaching 610K views.

9. TGV INOUI’s Disney Christmas Station

A train station is transformed into a Disney holiday scene with oversized Mickey-shaped wreaths and gingerbread decorations framing a TGV INOUI train. Wrapped gifts line the floor, echoing the caption encouraging people to “give the best Christmas gift: a trip to Disneyland Paris.”

The campaign tied travel to holiday gifting in a way families immediately get, getting over 3.7M views.

10. Macy’s Giant Product Balloons Through Manhattan

Macy’s reimagined its Thanksgiving Parade using floating CGI “balloons” of Crocs, LEGO bricks, watches, and beauty products drifting between skyscrapers. It connects the parade tradition to the brand’s “Parade of Deals” promo running that week.

Topping 24.1M views, it proves that updating a familiar holiday moment using FOOH can still drive huge attention.

11. Coca-Cola’s Northern Lights Turn Into Coke Bottle

Coca-Cola used a small, intimate setup — friends sharing a Coke as the northern lights subtly shift into the shape of a bottle — to anchor its winter message in something people actually connect with: shared moments.

12. Qatar Airways’ Planes Flying Over Fireworks for New Year

A Qatar Airways plane covered in Christmas lights flies above New Year fireworks, followed by more planes shown from different angles. The whole ad leans into the idea of “taking off into 2025.” The caption references Porsche’s New Year message, but the creative itself is clearly a holiday send-off.

Festive visuals and a clear New Year message made this a standout, hitting 25.4M views and over 1.1M likes.