Top 8 Examples of FOOH Ads in Berlin

Berlin is a city of collisions — art, tech, music, and street culture layered block by block. It’s a place where exhibitions turn into club nights, indie labels share sidewalks with global brands, and ideas move from sketch to street fast. In short: a canvas where creativity meets execution.

For advertisers, that energy translates into audiences who reward fresh, well-crafted work. The city’s wide sightlines (Alexanderplatz, Karl-Marx-Allee), crisp geometry (Potsdamer Platz), and high-flow corridors (Oberbaumbrücke, Warschauer Brücke) make campaigns easy to read, film, and share—exactly what modern Berlin advertising needs.

That’s why formats like Fake Out-of-Home (FOOH) and 3D DOOH feel native here. They act as a brand add-on to your media mix — turning streets into stages without losing product clarity. 

In this guide, we’ll highlight the best FOOH examples in Berlin, how they attract millions of views. 

Top 8 Examples of FOOH Ads in Berlin

Home to three UNESCO World Heritage sites, Berlin is a city where history and modern life meet at every corner. The FOOH ads shot here in 2025 took that backdrop and pushed it further, turning familiar streets and landmarks into something fresh and surprising.

Each campaign highlights Berlin’s layered and unique identity, showing how creativity can sit right alongside centuries-old landmarks.

1. Lamborghini Revuelto Rolls Into Berlin for EURO 2024

This first example comes from Lamborghini, a brand that knows how to turn heads both on the street and online. With 2.4 million views and 158,000 likes, this ad fits right into their tradition of making ads that feel rare, dramatic, and built for luxury audiences.

The idea ties back to Lamborghini’s core strategy: exclusivity and spectacle. And by choosing Berlin – a city that balances historic weight with bold, modern architecture – the campaign reinforces the carmaker’s image as both timeless and forward-looking.

2. Samsung Clears Berlin Skies with Bespoke Jet™ AI

As part of their campaign around the Samsung Bespoke Jet™ AI, this next FOOH ad in Berlin pulled in 230,000 views and 8.3k likes. The ad leans into Samsung’s product-first strategy, showing off the vacuum’s suction power in a big, literal way. It’s quick, playful, and makes the product impossible to miss.

Showing off suction power in the middle of Berlin’s skyline nails that approach: simple, bold, and entirely about the products USP.

3. UEFA Euro 2024 Trophy Lands at the Brandenburg Gate

To build excitement for UEFA Euro 2024, which Germany hosted, this FOOH ad planted a massive version of the tournament’s trophy right at the Brandenburg Gate. With 5 billion people tuning in globally, the campaign tapped into one of the most-watched events in the world and brought it down to street level in Berlin.

Using a landmark as symbolic as the Gate made perfect sense. It tied the energy of the tournament to a place that already represents unity and history. It’s a simple but powerful way to blend culture, sport, and city identity into one moment that fans everywhere could instantly connect with. And it clearly worked, raking over 624,000 views and 21,000 likes.

4. Lenny Kravitz Turns Berlin TV Tower Into a Guitar

This next ad in Berlin promotes Lenny Kravitz’s new album by transforming the city’s landmarks into a large stage. With 928,000 views and 33,000 likes, it shows how music can take over public space in ways that feel bold and memorable.

Germany is the biggest music market in Europe and third largest in the world, so using Berlin’s TV Tower as the centerpiece was a smart move. It connects the album launch to a place with global cultural weight, while also making the promo impossible to ignore.

5. Adidas Turns the Victory Column into a Race Track

This next brand brings it home to Berlin with a FOOH ad that ties directly into its roots. Adidas is a sportswear label that started in Germany and grew into a global giant worth more than €21 billion, known worldwide for its precision, speed, and product excellence. That reputation is built on German engineering and design, which has always been at the core of the brand’s identity.

The Victory Column becomes the stage for this campaign, celebrating Adidas’ connection to the Berlin Marathon while reinforcing its heritage in performance and innovation. With 166,000 views and 6k likes, the ad shows how a local landmark and a global brand story can come together in a way that feels both authentic and powerful.

6. Honor Brings the Brandenburg Gate to Life

For this next FOOH advertisment Berlin, we’re looking at Honor’s Magic 6 Pro campaign, which picked up around 5,000 views. This CGI ad highlights how Honor is experimenting with bold formats to show it’s more than “just another smartphone maker” and spotlights a device built for speed and precision.

This move fits into Honor’s bigger play: positioning itself as more than a phone brand and edging into the AI-driven device ecosystem space. Choosing Berlin as the stage ties that vision to one of Europe’s most future-facing cities, reinforcing their brand as forward-looking, ambitious, and global.

7. Lufthansa Takes Flight Over Berlin with Euro 2024

For this example, Lufthansa tapped into the Euro 2024 hubbub with a Berlin FOOH ad. The placement couldn’t have been better: 1.2 million views and 49,000 likes poured in almost instantly, showing the airline’s role as a connector during one of Europe’s biggest sporting moments.

It ties neatly into Lufthansa’s broader playbook: rooting the brand in national pride and cultural touchpoints. Rather than talking at audiences, they show up where the energy already is. That strategy – aligning with moments that matter to travelers and fans alike – is exactly why this FOOH campaign landed so well.

8. YSL Loveshine Lights Up KaDeWe with Exclusive Berlin Pop-Up

The last example on our list comes from YSL Beauty, which rolled out a FOOH ad to promote its Loveshine collection. The campaign was tied to an exclusive pop-up inside KaDeWe, Berlin’s most famous luxury department store, making the launch feel right at home in a place already known for high-end fashion and beauty.

With 13 million views and 234,000 likes, this one clearly struck a chord. Pairing the product with KaDeWe was a smart move, reinforcing the sense of exclusivity that both the brand and the store thrive on.

Looking for more inspiration? Explore our FOOH ad library.