How to Use FOOH Advertising to Promote Your Easter Specials

As spring approaches, one of the most festive and family-oriented holidays is right around the corner – Easter. With brands vying for consumer attention during this key marketing period, FOOH Easter campaigns are proving to be a real game changer.

Consumer spending for Easter hits an impressive $24 billion. This gives agencies and brands a great chance to move beyond pastel colors, chocolate bunnies, and egg hunts. Now is the time to embrace Fake Out Of Home advertising.

FOOH Easter campaigns allow brands to create larger-than-life experiences. Through stunning ads, brands can grab attention and drive engagement organically. Ready to make your brand part of the conversation this Easter? Let our ideas spark your next breakthrough campaign.

Why FOOH Easter Marketing Works: The Top 4 Reasons

Easter isn’t only a holiday; it’s a major retail moment. Many households see it as a prime reason to splurge, spending an average of $192.01 per person. Brands that use Fake Out-of-Home advertising instead of regular holiday ads really stand out during the busy season.

Here’s why FOOH is the perfect strategy for your 2025 Easter marketing:

It creates a sense of urgency

Seasonal events create urgency. People know Easter comes once a year, so they act quickly on limited-time deals and special promotions. FOOH elevates this urgency by using bold and dynamic visuals. These ads are exciting and full of surprises.

Unlike traditional out-of-home advertising, FOOH campaigns are quicker and more cost-effective to create. Brands can launch a FOOH Easter campaign in a fraction of the time it would take to roll out a physical billboard.

They can adapt to trends in real time and experiment with different creatives. This makes FOOH an ideal tool for capitalizing on seasonal urgency without the long lead times and high costs of traditional OOH advertising.

Easter’s versatility

Easter is a multi-industry opportunity. Whether retail, food, fashion, entertainment, or tech, there’s an opportunity for almost any industry to tap into this holiday fever. A FOOH Easter campaign makes it easier for brands to launch seasonal promotions, limited-time products, or exclusive Easter-themed experiences.

Take this New Yorker FOOH ad, for example. The brand transformed one of its store façades into a vibrant LED screen, encasing a mannequin holding a giant Easter egg. As flowers bloom and sway in the background, the mannequin bends down to present an egg with 3D text reading “HAPPY EASTER,” creating a dynamic and quirky celebration of the season.

The flexibility of FOOH Easter marketing means brands can easily adapt their campaigns to fit their products while keeping the holiday spirit alive.

A family-centric holiday

Easter is filled with traditions, fun activities, and shared moments. It’s a great time for brands to be creative with their Easter marketing. FOOH allows brands to tap into this festive, family-friendly energy in a manner that creates emotional engagement and leaves a lasting impression.

And it’s not just about the traditional nuclear family anymore. Now, people celebrate Easter with their found family, close friends, or even coworkers. Whether it’s a big Sunday brunch, an egg hunt in the park, or just enjoying the long weekend together, it brings people together. FOOH campaigns can reflect this inclusivity and create ads that bring people together in unexpected ways.

Other successful festive campaigns

FOOH marketing has changed the game for major seasonal events. This includes Christmas, Halloween, and Black Friday. These campaigns prove that, with the right creative approach, brands can cut through the holiday noise and make a real impact online.

Take Porsche’s Christmas campaign, for example. A tall tree built from stacked sports cars has blinking headlights as lights and a shining star on top. It is the perfect blend of creativity and brand identity — capturing attention in a way traditional ads simply can’t.

Easter is another prime opportunity to do the same. Brands can use FOOH for fun ads. For example, they might display a giant LED Easter egg or a huge pink CGI bunny in the city. These ads make the holiday feel more exciting and memorable.

Need more ideas for your FOOH Easter campaign? Check out the FOOH Library for inspiration from past campaigns.

4 Creative Ideas for Your FOOH Easter Marketing Campaigns

If you want to make a big impact this holiday, FOOH Easter marketing is a great way to attract new customers and boost engagement. Get inspired by the following FOOH Easter marketing ideas to connect with your audience and keep them engaged in the lead-up to the holiday.

1. Augmented Reality Easter Egg Hunts

Augmented reality (AR) can take traditional Easter marketing to the next level. The mobile AR market is currently valued at $11.9 billion. By Easter 2025, it is expected to grow to $13.8 billion. This trend shows that brands should embrace this technology to stand out.

AR-enhanced FOOH ads could feature CGI Easter eggs in city spots, for example. Then, users can find these eggs with their phones and tag the brand on social media.

This doesn’t just make Easter more interactive with AR and CGI. It also drives user participation on social media, increasing brand visibility and engagement. Making a holiday tradition into a digital scavenger hunt can be a fun campaign. It mixes entertainment with marketing, making it memorable.

This interactive experience gets people to engage with the brand. They don’t just watch an ad; they participate. And the more users share their finds online, the more organic reach the campaign gains.

Want to read more about how AR is changing FOOH? Check out this article!

2. Go Big This Easter – Literally

The quickest way to grab attention? Go big, really big! Oversized CGI chocolate bunnies could be a start. But why stop there? Brands can take Easter to the next level with spectacular, larger-than-life visuals that surprise and delight.

Imagine giant Easter eggs rising in city squares. They slowly open to show off premium goodies inside, like chocolate, beauty products, or special holiday gifts.

Or picture a huge Easter basket brimming with giant treats. Ribbons unwrap dramatically to reveal special offers. You can even create an eye-catching FOOH display where giant digital flowers bloom across billboards, symbolizing renewal and celebration.

3. Unwrap, Transform, Surprise

FOOH is all about creating unexpected moments that captivate and delight your audience. So why not bring that same energy to your Easter campaign?

Picture storefronts that open like chocolate eggs, showing special holiday deals. Some façades can even crack open to reveal fun surprises.

This kind of surrealistic illusion, when done right, can quickly draw the eyes of an online audience and make your brand stand out. Through hyper-realistic VFX, you can create a seamless transformation that feels almost magical and makes your viewers question whether it’s real.

This boosts engagement and also gets people to share the ad on social media. This way, its reach goes well beyond the physical store.

4. Easter Unfolds: A FOOH Campaign That Builds Anticipation

Why settle for a single ad when you can create a multi-part Easter campaign that unfolds over time? A sequential FOOH campaign takes audiences on a journey through various locations. It builds excitement as each part of the story unfolds.

Imagine starting with teaser billboards showing a mysterious cracked egg and a countdown. As days pass, new ads appear in different locations, slowly unveiling more of the story. A giant Easter basket filled with surprise gifts, or maybe a storefront display where ribbons unwrap with each campaign phase. The final reveal could feature a massive, eye-catching installation that ties everything together, whether it’s a new product launch, a special holiday offer, or a grand Easter-themed brand moment.

5 Best Practices for Creating Effective Easter FOOH Marketing

There’s nothing worse than a forgettable ad during a holiday. Especially at Easter, brands vie for attention during this busy shopping season. In a sea of promotions on social media and online, standing out is key.

And to make sure your Easter FOOH ad is effective, here are five key practices to follow:

1. The Hook

Hooking your audience within the first few seconds is crucial for a successful FOOH Easter campaign. Since FOOH ads are typically only 8 to 15 seconds long, every moment counts.

A strong hook can be anything creative and unexpected. It could be a realistic CGI Easter bunny in a busy city. It might also be a fun message that twists familiar Easter images.

The goal is to make viewers pause, process what they’re seeing, and feel compelled to share or interact. Without an engaging start, even the most creative campaign risks people scrolling past or ignoring it. During your brainstorming, think beyond typical pastel eggs and plain white bunnies.

Think about what would really surprise and interest your audience. The more unexpected and eye-catching your hook is, the better your ad will stick in people’s minds and boost engagement.

2. Location Matters

Choosing the right location for your FOOH ad is as important as the ad itself. Since these campaigns use real footage of actual places before CGI elements are added, filming in high-traffic areas near landmarks or urban hotspots can significantly boost visibility and recognition in your online audience.

However, location planning isn’t just about aesthetics – it’s also about logistics. Getting permits early keeps you clear of legal problems. Also, checking the area helps prevent extra reshoots.

Since the digital magic happens in post-production, getting the right angles, lighting, and movement during the shoot is crucial for making the final ad look as realistic and seamless as possible.

For a step-by-step guide on how to plan your FOOH shoot, check out our The Tools Behind FOOH: Pre-Production blog here.

3. Color & Branding Consistency

Easter is synonymous with bright, cheerful colors, making it the perfect time to experiment with fun and bold visuals. While pastels and vibrant accents can make your FOOH ad feel festive, maintaining brand consistency is also key to ensuring high recall.

Incorporating your brand’s signature colors, logo, or typography within the Easter theme helps reinforce brand identity without overwhelming the holiday aesthetic. A fun mix of bright colors and familiar elements will make your FOOH ad stand out. This not only catches the eye but also helps people remember your brand long after they see it.

4. Motion & Perspective Awareness

A huge part of what makes FOOH advertising so effective is its ability to trick the eye, allowing CGI elements to seem as if they truly exist in the real world. To pull this off, the 3D animations need to blend seamlessly with the filmed footage, which means getting the lighting, angles, and motion just right.

If a shadow is floating where it shouldn’t be or an object moves in a way that doesn’t match its surroundings, the illusion falls apart. These details might seem small, but they’re what separates a jaw-dropping, believable ad from one that feels off.

That’s why it’s so important for brands and agencies to work with an experienced FOOH creator. Their technical skills make the final output both visually stunning and realistic.

5. Call-to-Action (CTA)

A good, well-crafted FOOH ad might grab attention, but without a clear call-to-action (CTA), the interaction stops there. To make engagement count, offer your audience a simple next step. This could be scanning a QR code for a special Easter discount, joining a social media challenge, or visiting a store for an exclusive offer.

A great FOOH campaign doesn’t just make an impression – it converts attention into action. With the right CTA, brands can ensure their Easter campaign delivers real business impact beyond just engagement.

Leveraging Social Media for Easter FOOH Marketing

A successful Easter FOOH campaign goes beyond grabbing attention. It should spark conversations and extend its reach through social media. Engaging visuals and creative storytelling naturally encourage people to capture and share their experiences, amplifying the campaign’s impact far beyond its original location.

Brands can increase engagement by using user-generated content (UGC), branded hashtags, and fun social challenges. These strategies make sharing easy and exciting.

Collaborating with influencers can further expand visibility, as their followers are more likely to engage and spread the content. And when paired with a strong social strategy, a well-executed FOOH campaign has the potential to go viral, turning a single ad into a widespread conversation.

Easter is a holiday of joy, creativity, and high consumer engagement—making it a prime opportunity for standout marketing. By blending hyper-realistic CGI with real-world locations and leveraging strategic placement, brands can create unforgettable experiences that live on beyond the holiday.

The right blend of visuals, social media, and interaction makes FOOH Easter campaigns memorable. They help keep your brand in people’s minds even after the season is over.