How to Use FOOH Advertising to Promote Your Easter Specials
Want to make your brand go viral this Easter? Discover 5 creative FOOH Easter marketing ideas that will capture attention, boost engagement, and drive shares.
As spring approaches, one of the most festive and family-oriented holidays is right around the corner – Easter. And with brands constantly fighting over consumers’ attention during this major marketing opportunity, FOOH Easter campaigns are emerging as a real game-changer.
With consumer spending on Easter reaching a staggering $24 billion, agencies and brands have a golden opportunity to break free from the pastel colors, chocolate bunnies, and egg hunts, and embrace Fake Out Of Home advertising.
FOOH Easter campaigns allow brands to create larger-than-life experiences through stunning ads that are created to grab attention and drive engagement organically. Ready to make your brand part of the conversation this Easter? Let our ideas spark your next breakthrough campaign.
Why FOOH Easter Marketing Works: The Top 4 Reasons
Easter isn’t just a holiday, it’s a major retail moment, with many households seeing it as a prime reason to splurge, spending an average of $192.01 per person. Brands that move beyond traditional holiday promotions and tap into Fake Out-of-Home advertising can create high-impact, immersive experiences that cut through the seasonal noise. Here’s why FOOH is the perfect strategy for your 2025 Easter marketing:
It creates a sense of urgency
Seasonal events naturally drive urgency, people know Easter only comes once a year, so they’re more likely to act fast on limited-time deals and special promotions. FOOH takes this urgency a step further by creating bold, dynamic visuals that feel exciting and surprising.
Unlike traditional out-of-home advertising, FOOH campaigns are quicker and more cost-effective to create. Brands can launch a FOOH Easter campaign in a fraction of the time it would take to roll out a physical billboard. This means they can adapt trends in real time and experiment with different creatives, making FOOH an ideal tool for capitalizing on seasonal urgency without the long lead times and high costs of traditional OOH advertising.
Easter’s versatility
Easter is a multi-industry opportunity, whether you’re in retail, food, fashion, entertainment, or tech, there’s an opportunity for almost any industry to tap into this holiday fever. A FOOH Easter campaign makes it easier for brands to launch seasonal promotions, limited-time products, or exclusive Easter-themed experiences.
Take this NewYorker FOOH ad for example: The brand transformed one of their store façades into a vibrant LED screen, encasing a mannequin holding a giant Easter egg. As flowers bloom and sway in the background, the mannequin bends down to present an egg with a 3D text reading “HAPPY EASTER,” creating a dynamic and quirky celebration of the season.
The flexibility of FOOH Easter marketing means brands can easily adapt their campaigns to fit their products while keeping the holiday spirit alive.
A family-centric holiday
Easter is all about traditions, fun activities, and shared experiences, making it the perfect time for brands to get creative with their Easter marketing. FOOH allows brands to tap into this festive, family-friendly energy in a way that feels emotionally engaging and memorable.
And it’s not just about the traditional nuclear family – now more than ever, people celebrate Easter with their found family, close friends, or even coworkers. Whether it’s a big Sunday brunch, an egg hunt in the park, or just an excuse to enjoy the long weekend together, Easter is a time for connection. FOOH campaigns can reflect this inclusivity and create ads that resonate with diverse audiences and bring people together in unexpected ways.
Other successful festive campaigns
FOOH marketing has already been a game-changer for big seasonal events like Christmas, Halloween, and Black Friday. These campaigns prove that with the right creative approach, brands can cut through the holiday noise and make a real impact online.
Take Porsche’s Christmas campaign, for example: a towering tree made entirely of stacked sports cars, with blinking headlights as festive lights and a glowing star on top. It is the perfect blend of creativity and brand identity — capturing attention in a way traditional ads simply can’t.
Easter is another prime opportunity to do the same. Brands can use FOOH to create fun and playful ads, like a huge LED Easter egg or a gigantic pink CGI bunny in the middle of the city. These ads make the holiday feel more exciting and memorable.
Need more ideas for your FOOH Easter campaign? Check out the FOOH Library for inspiration from past campaigns!
4 Creative Ideas for Your FOOH Easter Marketing Campaigns
If you want to make a big impact this holiday, FOOH Easter marketing is a great way to attract new customers and boost engagement. Get inspired by the following FOOH Easter marketing ideas to connect with your audience and keep them engaged in the lead-up to the holiday.
Augmented Reality Easter Egg Hunts
Augmented reality (AR) can take traditional Easter marketing to the next level. The mobile AR market was valued at $11.9 billion and is expected to grow to $13.8 billion by Easter 2025, so tapping into this technology is a smart move for brands looking to stand out. For example, AR-enhanced FOOH ads could show CGI Easter eggs in urban spaces and encourage users to find them using their phones and tag the brand on social media.
This doesn’t just make Easter more interactive with AR and CGI - it also drives user participation on social media, increasing brand visibility and engagement. When you turn a simple holiday tradition to a digital scavenger hunt, you can create a memorable campaign that blends entertainment with marketing. This kind of interactive experience encourages people to actively engage with the brand rather than passively consuming an ad - and the more users share their finds online, the more organic reach the campaign gains.
Want to read more about how AR is changing FOOH? Check out this article!
Go Big This Easter – Literally
The quickest way to grab attention? Go big, really big! Oversized CGI chocolate bunnies could be a start. But why stop there: Brands can take Easter to the next level with spectacular, larger-than-life visuals that surprise and delight.
Picture giant Easter eggs towering over city squares, slowly peeling open to reveal premium products inside – whether it’s chocolate, beauty items, or limited-edition holiday gifts. Imagine a colossal Easter basket filled with oversized goodies, with ribbons dramatically unwrapping to showcase exclusive offers. Or, create an eye-catching FOOH display where giant digital flowers bloom across billboards, symbolizing renewal and celebration.
Unwrap, Transform, Surprise
FOOH is all about creating unexpected moments that captivate and delight your audience. So why not bring that same energy to your Easter campaign? Imagine storefronts that magically unwrap like chocolate eggs, revealing exclusive holiday deals, or facades that crack open to unveil playful surprises.
This kind of surrealistic illusion, when done right, can quickly draw the eyes of an online audience and make your brand stand out. Through hyper-realistic VFX, you can create a seamless transformation that feels almost magical, making your viewers question whether it’s real. This not only drives engagement but also encourages people to share the ad on social media, extending its reach far beyond the physical storefront.
Easter Unfolds: A FOOH Campaign That Builds Anticipation
Why settle for a single ad when you can create a multi-part Easter campaign that unfolds over time? A sequential FOOH campaign can take audiences on a journey across different locations, building anticipation as each part of the story is revealed.
Imagine starting with teaser billboards showing a mysterious cracked egg and a countdown. As days pass, new ads appear in different locations, slowly unveiling more of the story—perhaps a giant Easter basket filling up with surprise gifts, or a storefront display where ribbons seem to unwrap with each phase of the campaign. The final reveal could feature a massive, eye-catching installation that ties everything together, whether it’s a new product launch, a special holiday offer, or a grand Easter-themed brand moment.
5 Best Practices for Creating Effective Easter FOOH Marketing
There’s nothing worse than a forgettable ad during a holiday – especially one like Easter, when brands are competing for attention in a major spending season. With so many promotions flooding social media and digital spaces, standing out is everything. And to make sure your Easter FOOH ad is effective, here are five key practices to follow:
The Hook
Hooking your audience within the first few seconds is crucial for a successful FOOH Easter campaign. Since FOOH ads are typically only 8 to 15 seconds long, every moment counts. A strong hook could be anything from a hyper-realistic CGI Easter bunny appearing in an unexpected urban setting to a playful message that subverts traditional Easter imagery.
The goal is to make viewers pause, process what they’re seeing, and feel compelled to share or interact. Without an engaging start, even the most creative campaign risks being scrolled past or ignored. So, during your brainstorming process, think beyond the usual pastel-colored eggs and plain white bunnies. Consider what would truly surprise and intrigue your audience, the more unexpected and visually striking your hook is, the more likely your ad will stick in people’s minds and drive organic engagement.
Location Matters
Choosing the right location for your FOOH ad is just as important as the ad itself. Since these campaigns use real footage of actual places before CGI elements are added, filming in high-traffic areas near landmarks or urban hotspots can significantly boost visibility and recognition in your online audience.
However, location planning isn’t just about aesthetics – it’s also about logistics. Securing permits in advance ensures you won’t face legal issues, and carefully scouting the area helps avoid unnecessary reshoots. Since the digital magic happens post-production, getting the right angles, lighting, and movement during the shoot is crucial for making the final ad look as realistic and seamless as possible.
For a step-by-step guide on how to plan your FOOH shoot, check out our The Tools Behind FOOH: Pre-Production blog here.
Color & Branding Consistency
Easter is synonymous with bright, cheerful colors, making it the perfect time to experiment with fun and bold visuals. However, it’s important to note that while pastels and vibrant accents can make your FOOH ad feel festive, maintaining brand consistency is also key to ensuring high recall.
Incorporating your brand’s signature colors, logo, or typography within the Easter theme helps reinforce brand identity without overwhelming the holiday aesthetic. A seamless blend of playful hues and recognizable elements will make your FOOH ad visually appealing and also strengthens brand association, ensuring that audiences remember who’s behind the campaign long after they’ve seen it.
Motion & Perspective Awareness
A huge part of what makes FOOH advertising so effective is its ability to trick the eye, making CGI elements feel like they truly exist in the real world. To pull this off, the 3D animations need to blend seamlessly with the filmed footage, which means getting the lighting, angles, and motion just right.
If a shadow is floating where it shouldn’t be or an object moves in a way that doesn’t match its surroundings, the illusion falls apart. These details might seem small, but they’re what separates a jaw-dropping, believable ad from one that feels off.That’s why it’s so important for brands and agencies to work with an experienced FOOH creator Their technical proficiency ensures that the final output isn’t just visually impressive but also realistic and immersive.
Call-to-Action (CTA)
A good, well-crafted FOOH ad might grab attention, but without a clear call-to-action (CTA), the interaction stops there. To turn engagement into real impact, give your audience an easy next step, whether that’s scanning a QR code for a special Easter discount, participating in a social media challenge, or visiting a store to redeem an exclusive offer.
A great FOOH campaign doesn’t just make an impression – it converts attention into action. With the right CTA, brands can ensure their Easter campaign delivers real business impact beyond just engagement.
Leveraging Social Media for Easter FOOH Marketing
A successful Easter FOOH campaign goes beyond grabbing attention—it should spark conversations and extend its reach through social media. Engaging visuals and creative storytelling naturally encourage people to capture and share their experience, amplifying the campaign’s impact far beyond its original location.
Brands can boost engagement by incorporating user-generated content (UGC), branded hashtags, and social challenges that make sharing irresistible. Collaborating with influencers can further expand visibility, as their followers are more likely to engage and spread the content. When paired with a strong social strategy, a well-executed FOOH campaign has the potential to go viral, turning a single ad into a widespread conversation.
Easter is a holiday of joy, creativity, and high consumer engagement—making it a prime opportunity for standout marketing. By blending hyperrealistic CGI with real-world locations and leveraging strategic placement, brands can create unforgettable experiences that live on beyond the holiday. With the right mix of visual spectacle, social media integration, and interactive elements, FOOH Easter campaigns can leave a lasting impression, keeping your brand top of mind long after the season ends.
