Samsung Just Set a New Standard for FOOH – And Marketers Should Take Note

Smart products need smart marketing — and Samsung has quietly become one of the most consistent and strategic players in Fake Out of Home (FOOH).

While some brands treat FOOH as a one-off experiment, Samsung has made it a repeatable format: product-first, built for social, and instantly recognizable. From foldable phones to AI-powered appliances, their FOOH campaigns don’t just look great — they work hard, with global reach and local flavor.

Here’s why Samsung’s approach works — and what marketers should take away.

Samsung’s 2025 Global FOOH Campaign

In July 2025, Samsung launched its most ambitious FOOH campaign to date: a global rollout for the Galaxy Z Flip 7 featuring more than 15 top FOOH creators worldwide. From Tokyo to New York, Instagram lit up with bold, high-concept CGI ads that reimagined the foldable screen in wild, surprising ways—folding buildings, shifting skies, and surreal urban transitions.

Every piece reinforced the Flip 7’s defining feature, while allowing creators to adapt the core idea to different markets and moods. The result? The biggest coordinated FOOH push ever for a single product, and a case study in how to scale creativity without losing clarity.

3 Reasons Why Samsung’s FOOH Strategy Works

Samsung is a customer-centric brand that focuses on putting its product features front and center. Their competitive edge comes from a mix of smart tech, affordability, constant innovation, and a strong understanding of what users actually want. And FOOH is where it all comes together: creative, strategic, and built to support Samsung’s wider marketing game.

Let’s take a closer look at how it fits into the bigger picture.

1. Product clarity & USP-focus

Samsung doesn’t rely solely on lifestyle storytelling. While its social channels include influencer partnerships and aspirational content, its broader marketing strategy also prioritizes formats that spotlight core product benefits.

That’s where FOOH plays a key role. Campaigns like the Galaxy Fold, Jet Vacuum, or AI Washer use bold, visual storytelling to clearly communicate USP features. It’s not about replacing lifestyle, it’s about balancing it with product-first formats that convert attention into understanding.

This dual approach – brand-building on one side, product clarity on the other – is what gives Samsung its edge across markets and mediums.

Different Samsung channels, like Samsung UK or Samsung Korea, may tailor their content with celebrities or influencers to better connect with local communities. It’s part of a broader approach that reflects how Samsung shows up differently in different regions, without losing sight of what matters most.

That clarity pays off. As of June 2025, Samsung held 22.5% of the global smartphone market share, maintaining its spot as one of the world’s top mobile brands. When people get what you’re offering right away, they’re more likely to buy in.

2. Visual storytelling at scale

Samsung’s FOOH ads are sharp, cinematic, and made to highlight the product without overexplaining. They use quick, clean visuals that grab attention in just a few seconds.

This works well because people prefer it. A 2024 HubSpot report found that 89% of consumers want to see more video content from brands, more than any other format. But with thousands of videos flooding social media every day, regular content isn’t enough.

Samsung’s FOOH ads stand out with bold, high-impact visuals that make the product the focus. They use sound, motion, and simple storytelling to make sure what you’re seeing sticks, even without heavy messaging.

3. Local Flavor, Global Message

One of Samsung’s biggest marketing strengths is how it stays globally consistent while adapting campaigns for different regions. They adapt visuals, tone, and even people to match local cultures, without losing sight of the product.

This works because people respond better to marketing that feels personal. In a 2023 study, 89% of consumers are more likely to buy from brands that personalize messaging based on their location, culture, or behavior.

Samsung’s FOOH campaigns are a masterclass in this—making global launches feel personal while reinforcing a unified brand identity. See how they used Galaxy AI stars flying past Big Ben and the Burj Khalifa to showcase reach, relevance, and product in one clean move.

Top 5 Samsung FOOH Ads Of All Time

Here are five Samsung FOOH ads that show how the brand uses simple ideas, strong visuals, and clear product messaging to stand out. From giant vacuums to global CGI takeovers, each one proves why Samsung stays ahead of the curve.

1. Galaxy Z Flip and Fold Transform Times Square LED Screens

In a post for Samsung Germany, this FOOH ad puts the spotlight squarely on what matters most: the product. With 64k views, the ad shows a Galaxy Z Flip5 unfolding from a massive LED billboard, followed by a Z Fold5 expanding across a building like a real-life demo.

It’s a strong example of Samsung leading with the product’s biggest feature: the flip and fold, and building a full immersive experience around that using Fake Out of Home. Clean, direct, and impossible to miss.

2. Bespoke Jet Vacuum Clears Berlin Sky

Another ad for the Bespoke AI line, this FOOH spot has racked up 230k views and 8k likes: and once again, Samsung uses the environment itself to highlight its core USP.

It’s a clever way to show what the Bespoke Jet™ AI is built for: powerful, precise cleaning. No extra explanation needed, the feature speaks for itself.

3. Massive Galaxy Rings Glide Past Brandenburg Gate

As part of the launch campaign for the Galaxy Ring, this Samsung FOOH ad has pulled in 97k views and 2k likes, placing the sleek new wearable front and center at Berlin’s Brandenburg Gate.

4. Samsung Bespoke AI Washer Clears New York Storm Clouds

This next FOOH ad leans into product storytelling in a playful, literal way. A gloomy New York skyline shifts as a giant Bespoke AI Laundry machine rises beside the Statue of Liberty, pulling in storm clouds, washing them, and sending them back as clear skies.

With 15k views, it’s another reminder of Samsung’s usual product-led marketing strategy: lead with the feature, show what it can do, and let that speak for itself.

5. Samsung Portal Opens at Landmarks in Paris and Dubai

For this last example, Samsung leans into its global campaign with a clear local spin.

It’s another smart move from Samsung’s European channels, which often feature major landmarks to tap into local pride. Even with all the sci-fi effects and layered transitions, the focus is still clear: teasing the Samsung Unpacked event in a way that’s exciting, location-specific, and still tied to the global brand story.

Want to see more Samsung ads? Head to the FOOH Library and explore all of Samsung’s campaigns.