Come abbiamo creato una campagna IA Nike x OMHU con NanoBanana Pro e Seedance

E se la suola più innovativa di Nike diventasse un divano? In questo breakdown ti mostriamo come è stato creato un concept di arredamento per il recupero Nike x OMHU con NanoBanana Pro, Seedance 2.0 e Kling 3.0.

E se la suola più innovativa di Nike… diventasse un divano?

Questa è la Parte 5 della nostra serie in cui analizziamo spec ad che puoi ricreare tu stesso.

Niente teoria. Niente workflow vaghi.
Solo prompt pronti da copiare e un percorso chiaro dall’idea al risultato finale.

L’obiettivo è semplice: prendi il processo, eseguilo tu stesso e portalo ancora più lontano.

Per questo progetto ci siamo chiesti: E se la suola più innovativa di Nike… diventasse un divano?

Non solo visivamente. Ma concettualmente.

Abbiamo preso la logica dietro il sistema di ammortizzazione a pod di Nike MIND
e l’abbiamo fusa con il design di arredamento modulare di OMHU.

nike omhu sofa base

Passo 1: Definire il concept

Tutto inizia con la traduzione.

Abbiamo definito cosa rappresentano entrambi i mondi:

  • Nike MIND → performance, recupero, feedback sensoriale, ammortizzazione a pod
  • OMHU → struttura modulare, arredamento scultoreo, chiarezza dei materiali

L’obiettivo non era progettare mobili.

Era tradurre un sistema di performance in un oggetto d’arredo.

Da lì è nata l’idea centrale:

Un divano modulare che si comporta come uno strumento di recupero
— non solo qualcosa su cui sedersi.

nike omhu sofa next

Passo 2: Progettare il prodotto con NanoBanana Pro

Tutto inizia con una singola immagine del prodotto.

Abbiamo costruito un oggetto ibrido che si sente ugualmente a casa nella
tecnologia sportiva e nell’arredamento di alta gamma.

Decisioni chiave:

  • Strati di schiuma ad alta densità sovrapposti (struttura OMHU)
  • Binari di supporto cromati per precisione industriale
  • Superficie di seduta piatta per contrasto e praticità
  • Nodi di massaggio a pod solo sulle zone di contatto
  • Base monocromatica grigia con nodi arancioni ad alto contrasto

Il risultato: Un prodotto che sembra ingegnerizzato, non decorato.

Prompt pronto da copiare:

Prompt
Wide-angle, full-length industrial design product shot of the complete hybrid modular sofa. The entire sofa—including all foam layers and bolsters—is a vibrant, monochromatic grey color.
STRUCTURE: The design follows the Omhu Sofa with three perfectly stacked layers of high-density performance foam, held by thick, polished chrome U-shaped side rails.SURFACE TEXTURE: The horizontal seating surface is completely flat and smooth, featuring a subtle, matte, technical micro-perforated texture that looks like high-end sports foam, NOT fabric. There are absolutely NO raised pods or balls on the seat. CONTRAST: Only the cylindrical bolster armrests and the backrest bolsters are covered in the signature organic grid of raised, dual-tone pods (coral-red outer with safety-orange recessed interiors). LOGO: A single, small, polished gunmetal-grey metallic Nike swoosh logo is precisely embossed only once, located exactly in the center of the FRONT face of the bottom-most foam layer.
ENVIRONMENT: Minimalist high-key white background, clean studio lighting, 8k resolution, photorealistic, sharp focus on the material quality.

Passo 3: Espandere verso gli asset della campagna

Una volta definito il prodotto hero, il passo successivo è costruire un sistema attorno a esso.

Abbiamo creato:

  • Vista posteriore del design (per validare struttura e realismo)
  • Primi piani macro (per valorizzare il materiale e la tattilità)
  • System shot (per introdurre la logica dei cavi “neurali”)

Il cambiamento chiave: Da oggetto → sistema.

I cavi sono diventati il livello narrativo.

Suggeriscono:

  • Flusso di dati
  • Trasferimento di energia
  • Feedback di recupero

Prompt pronto da copiare:

Prompt
Rear View: Use the grey/orange reference sofa as the main design reference and generate a rear view of it. Keep the exact overall shape, proportions, color blocking, materials, and the neon orange pod details from that reference. The regular OHMU sofa image is only there to guide the chrome frame / metal scaffolding structure — use it only to match the correct chrome construction and placement. Do not copy the OHMU upholstery, cushions, or colorway. Create a clean, studio-style back view of the sofa, with the chrome frame accurately wrapping around the form, while the sofa itself stays true to the grey/orange reference design. Macro Material System: Extreme macro close-up shot of the grey foam sofa surface covered in raised glossy orange rubber bubble studs — multiple ultra-thin translucent monofilament cables rise vertically from between the orange bubble nodes, catching a single sharp beam of white light from above, the cables glow and refract light like fiber optics against a pure black void background — the orange bubbles are soft-focused in the foreground, massive and tactile, the cables are razor-sharp in focus, pulling upward out of frame — shot on macro lens, cinematic lighting, hyperrealistic CGI render, Nike Mind campaign aesthetic, product editorial System / Neural Connection Shot: The exact grey foam sofa with three cylindrical bolster cushions covered in raised glossy orange rubber bubble studs, stacked flat EVA foam base panels, chrome wire handle on the left side — shot from a high isometric angle against a pure white background — from every single orange bubble stud, multiple ultra-thin translucent white monofilament cables emerge and shoot upward diagonally out of frame, each bubble node is a connection point with 3–6 fine white lines piercing into its surface — the cables catch sharp white light and create subtle lens flares along each strand — the overall sofa stays hyper-realistic and product-photography clean, while the cables add a sci-fi nervous-system quality — the effect looks like the sofa is connected to an invisible system above, as if each orange node is receiving or transmitting data — hyperrealistic CGI render, studio white background, soft shadow beneath sofa, Nike Mind campaign aesthetic, macro detail on cable-to-bubble connection points, 4K
nike omhu sofa human

Passo 4: Introdurre l’elemento umano

Ora passiamo da prodotto → esperienza.

Il cambiamento chiave:

Questo non è più arredamento. È un’interfaccia di recupero.

Abbiamo introdotto:

  • uno stato corporeo rilassato, quasi inconscio
  • abbigliamento a compressione ispirato alla tecnologia di performance
  • un’illuminazione controllata e clinica

Prompt pronto da copiare:

Prompt

Editorial Recovery Shot: A young woman with slicked-back dark hair lies reclined on the exact referenced sofa — she wears a skin-tight white semi-translucent ribbed compression bodysuit, white Nike tech tights, minimal white socks, no shoes — her body is completely relaxed and still, legs slightly bent resting over the bolster cushion, one arm draped across her stomach, head tilted back with eyes closed, expression serene and detached — cold dark studio environment, single hard overhead spotlight casting sharp shadows beneath the sofa and her body, faint low ground mist — shot from a 3/4 elevated angle looking down, medium format editorial photography, Nike Mind campaign aesthetic, clean and minimal, 4K

Neural Connection Concept: High-end fashion photoshoot, a model with slicked-back hair in translucent white technical ribbed knitwear reclining on the exact modular sofa from reference picture 1 .
Sofa Architecture: The sofa must consist of two distinct stacked rectangular matte grey foam blocks. A thin chrome U-shaped metal frame runs vertically along the side, holding the structure. The sofa has three separate horizontal cylindrical bolsters (two as armrests, one as backrest). Each cylinder is densely covered in a grid of protruding bright orange rubberized massage nodes. The Scene: Several glowing blue and orange fiber-optic cables extend from the model’s neck and spine, plugging directly into the orange nodes of the cylinders. Nike Mind aesthetic, clinical dark studio background, sharp cinematic spotlighting, hyper-realistic textures, 8k resolution, extreme detail on the foam and rubber materials.

Experimental Fashion Shot: Avant-garde fashion editorial, a model with a sleek futuristic silhouette wearing translucent technical knitwear, laying gracefully across a grey foam sofa with orange sensory massage nodules, neural-link cables extending from the back of the model’s neck and connecting into the sofa’s structure, “Nike Mind” campaign style, soft diffused studio lighting with harsh blue rim-lights, high contrast, tactile texture of the rubber nodes against skin, minimalist composition, futuristic recovery tech, hyper-detailed, shot on 35mm film, experimental fashion photography.

Passo 5: Portarlo in movimento

Con tutti i frame pronti, siamo passati all’animazione usando:

  • Seedance 2.0
  • Kling 3.0

Invece di generare tutto da zero: Definiamo il controllo. Poi lasciamo che il movimento avvenga al suo interno.

Prompt pronto da copiare:

Prompt
Begin with an extreme macro close-up of the light grey textured surface with glossy neon-orange pods and the transparent cable bundle emerging from the center hole. Keep the exact materials, colors, proportions, and Nike swoosh detail from the reference. No redesign. Animation: The camera slowly pushes forward toward the center opening. As the camera moves in, the transparent cables begin to illuminate from the bottom upward, like energy traveling through them. The light should climb vertically through the cables in a smooth, synchronized motion, starting subtle and becoming more intense. The glow should feel premium, futuristic, and physically believable. The camera follows this motion slightly upward and inward, staying locked on the glowing cable cluster. The center becomes increasingly bright, with strong white light bloom and soft orange reflections from the surrounding pods. Let the brightness build until the middle of the frame is almost blown out by the glowing cable core. Transition: Use the bright central glow as the transition point. The overexposed white light seamlessly transforms into a clean white studio environment. From this light bloom, reveal the full furniture object from the second reference image. The final shot must resolve into the exact end-frame composition: the modular grey furniture piece with neon-orange pods, chrome support bar, soft white seating surface, and subtle Nike branding. Keep the final form identical to the reference image. Style: Hyper-realistic, premium product-commercial feel, smooth cinematic camera motion, clean material rendering, soft studio lighting, controlled bloom, elegant futuristic energy, high-end campaign aesthetic. Important: - Keep the product design fully consistent with both reference images - Preserve the exact light grey + neon orange colorway - Do not change the shape or placement of the pods - Do not redesign the chrome support structure - No extra objects, no added branding, no environment clutter - The motion should feel smooth, refined, and physically accurate - The transition should feel seamless and luxurious, not flashy or chaotic. Use the exact reference object and composition as the base.
Do not redesign the furniture, the grey/orange pod elements, the chrome frame, the white cushion, or the translucent threads.
Keep the same camera angle, framing, lighting, and minimal white studio background.
Animation: bright white light pulses travel smoothly through the translucent threads, as if energy is flowing along them.
The lights should move in elegant waves from the top of the frame down into the sofa, then continue across the thread structure with a soft futuristic rhythm.
As the light passes through each strand, it creates subtle glowing highlights, tiny lens flares, and a gentle shimmer on the surrounding material.
The orange pod elements react very slightly with a soft internal glow when the light reaches them.
The motion should feel clean, premium, and controlled — like a high-end Nike campaign visual. Keep the movement completely natural and subtle.
Only the camera, the person, and the dust particles should move.
The sofa must remain completely static — no movement, no deformation, no shifting.
The armrests must also stay fully still and unchanged.
Do not animate any part of the furniture. cinematic zoom-out

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