Como criamos uma campanha de IA Nike x OMHU com NanoBanana Pro e Seedance

E se a sola mais inovadora da Nike virasse um sofá? Neste breakdown, mostramos como um conceito de mobiliário de recuperação Nike x OMHU foi criado com NanoBanana Pro, Seedance 2.0 e Kling 3.0.

E se a sola mais inovadora da Nike… virasse um sofá?

Esta é a Parte 5 da nossa série onde desconstruímos spec ads que tu mesmo podes recriar.

Sem teoria. Sem workflows vagos.
Só prompts prontos para copiar e um caminho claro da ideia ao resultado final.

O objetivo é simples: pega no processo, executa-o tu mesmo e leva-o mais longe.

Para este projeto perguntámos: E se a sola mais inovadora da Nike… virasse um sofá?

Não apenas visualmente. Mas conceptualmente.

Pegámos na lógica por trás do sistema de amortecimento baseado em pods do Nike MIND
e fundimo-la com o design de mobiliário modular da OMHU.

nike omhu sofa base

Passo 1: Definir o conceito

Tudo começa com a tradução.

Definimos o que cada mundo representa:

  • Nike MIND → performance, recuperação, feedback sensorial, amortecimento baseado em pods
  • OMHU → estrutura modular, mobiliário escultural, clareza de materiais

O objetivo não era desenhar mobiliário.

Era traduzir um sistema de performance num objeto de uso doméstico.

Foi daí que surgiu a ideia central:

Um sofá modular que funciona como uma ferramenta de recuperação
— não apenas algo em que te sentas.

nike omhu sofa next

Passo 2: Desenhar o produto com NanoBanana Pro

Tudo começa com uma única imagem do produto.

Construímos um objeto híbrido que se sente igualmente em casa na
tecnologia desportiva e no mobiliário de alta gama.

Decisões-chave:

  • Camadas de espuma de alta densidade empilhadas (estrutura OMHU)
  • Calhas de suporte em cromado para precisão industrial
  • Superfície de assento plana para contraste e usabilidade
  • Nós de massagem baseados em pods apenas nas zonas de contacto
  • Base monocromática cinzenta com nós laranja de alto contraste

O resultado: Um produto que parece engenheirado, não decorado.

Prompt pronto para copiar:

Prompt
Wide-angle, full-length industrial design product shot of the complete hybrid modular sofa. The entire sofa—including all foam layers and bolsters—is a vibrant, monochromatic grey color.
STRUCTURE: The design follows the Omhu Sofa with three perfectly stacked layers of high-density performance foam, held by thick, polished chrome U-shaped side rails.SURFACE TEXTURE: The horizontal seating surface is completely flat and smooth, featuring a subtle, matte, technical micro-perforated texture that looks like high-end sports foam, NOT fabric. There are absolutely NO raised pods or balls on the seat. CONTRAST: Only the cylindrical bolster armrests and the backrest bolsters are covered in the signature organic grid of raised, dual-tone pods (coral-red outer with safety-orange recessed interiors). LOGO: A single, small, polished gunmetal-grey metallic Nike swoosh logo is precisely embossed only once, located exactly in the center of the FRONT face of the bottom-most foam layer.
ENVIRONMENT: Minimalist high-key white background, clean studio lighting, 8k resolution, photorealistic, sharp focus on the material quality.

Passo 3: Expandir para assets de campanha

Assim que o produto herói está definido, o próximo passo é construir um sistema à sua volta.

Criámos:

  • Vista traseira do design (para validar estrutura e realismo)
  • Primeiros planos macro (para vender o material e a tactilidade)
  • System shots (introduzindo a lógica dos cabos “neurais”)

A mudança-chave: De objeto → sistema.

Os cabos tornaram-se a camada narrativa.

Sugerem:

  • Fluxo de dados
  • Transferência de energia
  • Feedback de recuperação

Prompt pronto para copiar:

Prompt
Rear View: Use the grey/orange reference sofa as the main design reference and generate a rear view of it. Keep the exact overall shape, proportions, color blocking, materials, and the neon orange pod details from that reference. The regular OHMU sofa image is only there to guide the chrome frame / metal scaffolding structure — use it only to match the correct chrome construction and placement. Do not copy the OHMU upholstery, cushions, or colorway. Create a clean, studio-style back view of the sofa, with the chrome frame accurately wrapping around the form, while the sofa itself stays true to the grey/orange reference design. Macro Material System: Extreme macro close-up shot of the grey foam sofa surface covered in raised glossy orange rubber bubble studs — multiple ultra-thin translucent monofilament cables rise vertically from between the orange bubble nodes, catching a single sharp beam of white light from above, the cables glow and refract light like fiber optics against a pure black void background — the orange bubbles are soft-focused in the foreground, massive and tactile, the cables are razor-sharp in focus, pulling upward out of frame — shot on macro lens, cinematic lighting, hyperrealistic CGI render, Nike Mind campaign aesthetic, product editorial System / Neural Connection Shot: The exact grey foam sofa with three cylindrical bolster cushions covered in raised glossy orange rubber bubble studs, stacked flat EVA foam base panels, chrome wire handle on the left side — shot from a high isometric angle against a pure white background — from every single orange bubble stud, multiple ultra-thin translucent white monofilament cables emerge and shoot upward diagonally out of frame, each bubble node is a connection point with 3–6 fine white lines piercing into its surface — the cables catch sharp white light and create subtle lens flares along each strand — the overall sofa stays hyper-realistic and product-photography clean, while the cables add a sci-fi nervous-system quality — the effect looks like the sofa is connected to an invisible system above, as if each orange node is receiving or transmitting data — hyperrealistic CGI render, studio white background, soft shadow beneath sofa, Nike Mind campaign aesthetic, macro detail on cable-to-bubble connection points, 4K
nike omhu sofa human

Passo 4: Introduzir o elemento humano

Agora passamos de produto → experiência.

A mudança-chave:

Isto já não é mobiliário. É uma interface de recuperação.

Introduzimos:

  • um estado corporal relaxado, quase inconsciente
  • roupa de compressão inspirada em tecnologia de performance
  • iluminação controlada e clínica

Prompt pronto para copiar:

Prompt

Editorial Recovery Shot: A young woman with slicked-back dark hair lies reclined on the exact referenced sofa — she wears a skin-tight white semi-translucent ribbed compression bodysuit, white Nike tech tights, minimal white socks, no shoes — her body is completely relaxed and still, legs slightly bent resting over the bolster cushion, one arm draped across her stomach, head tilted back with eyes closed, expression serene and detached — cold dark studio environment, single hard overhead spotlight casting sharp shadows beneath the sofa and her body, faint low ground mist — shot from a 3/4 elevated angle looking down, medium format editorial photography, Nike Mind campaign aesthetic, clean and minimal, 4K

Neural Connection Concept: High-end fashion photoshoot, a model with slicked-back hair in translucent white technical ribbed knitwear reclining on the exact modular sofa from reference picture 1 .
Sofa Architecture: The sofa must consist of two distinct stacked rectangular matte grey foam blocks. A thin chrome U-shaped metal frame runs vertically along the side, holding the structure. The sofa has three separate horizontal cylindrical bolsters (two as armrests, one as backrest). Each cylinder is densely covered in a grid of protruding bright orange rubberized massage nodes. The Scene: Several glowing blue and orange fiber-optic cables extend from the model’s neck and spine, plugging directly into the orange nodes of the cylinders. Nike Mind aesthetic, clinical dark studio background, sharp cinematic spotlighting, hyper-realistic textures, 8k resolution, extreme detail on the foam and rubber materials.

Experimental Fashion Shot: Avant-garde fashion editorial, a model with a sleek futuristic silhouette wearing translucent technical knitwear, laying gracefully across a grey foam sofa with orange sensory massage nodules, neural-link cables extending from the back of the model’s neck and connecting into the sofa’s structure, “Nike Mind” campaign style, soft diffused studio lighting with harsh blue rim-lights, high contrast, tactile texture of the rubber nodes against skin, minimalist composition, futuristic recovery tech, hyper-detailed, shot on 35mm film, experimental fashion photography.

Passo 5: Dar vida ao movimento

Com todos os frames prontos, passámos à animação usando:

  • Seedance 2.0
  • Kling 3.0

Em vez de gerar tudo do zero: Definimos o controlo. Depois deixamos o movimento acontecer dentro dele.

Prompt pronto para copiar:

Prompt
Begin with an extreme macro close-up of the light grey textured surface with glossy neon-orange pods and the transparent cable bundle emerging from the center hole. Keep the exact materials, colors, proportions, and Nike swoosh detail from the reference. No redesign. Animation: The camera slowly pushes forward toward the center opening. As the camera moves in, the transparent cables begin to illuminate from the bottom upward, like energy traveling through them. The light should climb vertically through the cables in a smooth, synchronized motion, starting subtle and becoming more intense. The glow should feel premium, futuristic, and physically believable. The camera follows this motion slightly upward and inward, staying locked on the glowing cable cluster. The center becomes increasingly bright, with strong white light bloom and soft orange reflections from the surrounding pods. Let the brightness build until the middle of the frame is almost blown out by the glowing cable core. Transition: Use the bright central glow as the transition point. The overexposed white light seamlessly transforms into a clean white studio environment. From this light bloom, reveal the full furniture object from the second reference image. The final shot must resolve into the exact end-frame composition: the modular grey furniture piece with neon-orange pods, chrome support bar, soft white seating surface, and subtle Nike branding. Keep the final form identical to the reference image. Style: Hyper-realistic, premium product-commercial feel, smooth cinematic camera motion, clean material rendering, soft studio lighting, controlled bloom, elegant futuristic energy, high-end campaign aesthetic. Important: - Keep the product design fully consistent with both reference images - Preserve the exact light grey + neon orange colorway - Do not change the shape or placement of the pods - Do not redesign the chrome support structure - No extra objects, no added branding, no environment clutter - The motion should feel smooth, refined, and physically accurate - The transition should feel seamless and luxurious, not flashy or chaotic. Use the exact reference object and composition as the base.
Do not redesign the furniture, the grey/orange pod elements, the chrome frame, the white cushion, or the translucent threads.
Keep the same camera angle, framing, lighting, and minimal white studio background.
Animation: bright white light pulses travel smoothly through the translucent threads, as if energy is flowing along them.
The lights should move in elegant waves from the top of the frame down into the sofa, then continue across the thread structure with a soft futuristic rhythm.
As the light passes through each strand, it creates subtle glowing highlights, tiny lens flares, and a gentle shimmer on the surrounding material.
The orange pod elements react very slightly with a soft internal glow when the light reaches them.
The motion should feel clean, premium, and controlled — like a high-end Nike campaign visual. Keep the movement completely natural and subtle.
Only the camera, the person, and the dust particles should move.
The sofa must remain completely static — no movement, no deformation, no shifting.
The armrests must also stay fully still and unchanged.
Do not animate any part of the furniture. cinematic zoom-out

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