SKIMS Toothpaste AI Ad: Full Breakdown (NanoBanana + Kling)

How we created an AI product ad using NanoBanana Pro and Kling

You know the struggle.

You want to stay up to date — but the amount of information around AI tools, workflows, and “what works best” is overwhelming. Every week there’s a new tool. Every day a new workflow.

And it’s hard to tell what’s actually useful. That’s exactly why we’re starting this series. Instead of theory, we break things down into practical, replicable workflows — using fictional spec ads to show what’s possible, and how to actually get there.

For this first one, we focused on a simple setup:

NanoBanana Pro for product generation
Kling 3.0 for product animation

And a creative question to guide the process: What if SKIMS released a toothpaste?

BUT before we start. If you never want to miss a breakdown of an AI creative make sure to subscribe to our Newsletter FAST FORWARD

Now, let’s get into it.

Step 1 — Designing the Product With NanoBanana Pro

Everything started with a single product image generated in NanoBanana Pro.

Instead of prompting a generic toothpaste tube, the goal was to make something that feels authentically SKIMS, the kind of elevated minimalism that it stands for should definitely show in our fictional product design.
Key details included:

A soft matte squeeze tube
Warm SKIMS-style nude tones
Minimal branding with the SKIMS logo
Ultra-small micro text: “FOR EVERY SMILE.”
Subtle tonal wave graphics
Realistic condensation droplets to add physical realism

The image was structured as a classic luxury cosmetic product shot — centered composition, clean lighting, and a pastel studio background.

This served as the base image for everything

Here the ready-to-copy prompt:

“Ultra-clean luxury cosmetic product photo, centered composition, single product hero shot. ONE SKIMS squeeze tube only, perfectly centered, full product visible, no duplicates.Tube (shape): Soft-matte squeeze tube, classic tapered silhouette: wider at the crimped top, straight gentle taper to a slightly narrower bottom, no hourglass waist, soft rounded corners/edges, flat ribbed crimp top, clean centered lower transition into a short neck/collar. Branding (exact): Use the exact SKIMS logo from the reference (identical letter shapes, kerning, weight, proportions). Place it very high on the front, centered horizontally, directly below the ribbed crimp seal (upper part of the tube body) —close to the top but not overlapping the seal. Tone-on-tone nude ink, slightly darker than the tube. Micro text (exact): Set the micro text in a clean sans-serif typeface, Helvetica Neue–style (neutral modern grotesk, regular weight). Place it directly beneath the SKIMS logo on the front, centered, with a small consistent gap (a bit of breathing room). The text reads exactly: “FOR EVERY SMILE.” only once (single line on the front), ultra-small, ultra-thin, low-contrast, printed in a nude tone close to the tube color. Lower graphic: On the lower part of the tube: 2 soft curved diagonal bands wrapping around the cylinder, subtle tone-on-tone stripes, gentle wave curves. Surface realism: Realistic condensation droplets scattered across the matte tube (varied sizes), natural specular highlights and soft shadows. Color: Warm peach-beige tube (SKIMS nude tone). Integrated asymmetrical-blob-base (LOW PROFILE, not tall): The bottom of the tube transitions directly into a glossy sculpted asymmetrical-blob-base that is physically fused to the tube (same object). No cap, no threads, no neck ring, no separate pedestal. Clear matte-to-gloss material transition at the junction. The base is low and compact (short height), hugging the tabletop—a squat, low-profile rather than a tall vertical form. Two gently stacked rounded bulges (upper slightly smaller, lower slightly larger) connected by a soft pinch/waist creating a subtle concave-to-convex S-flow, compressed in height. Slight asymmetry like soft silicone settled. Ends in a small flattened contact patch touching the tabletop. Scene: Pastel studio set, soft pink–lilac gradient background, slight atmospheric haze. Pale pink tabletop. Clean, diffused shadow directly under the base. Camera / lighting: Straight-on eye-level product photography, 85mm look, moderate DOF (tube sharp, background softly blurred). High-end softbox lighting, crisp clean highlights, premium cosmetic ad style. Hard negatives / constraints: No extra objects. No toothbrush. No mint graphics. No additional products. No label text besides “SKIMS” and “FOR EVERY SMILE.” No border, no watermark, no grain/noise. No cap. No separate pedestal. No visible threads. No bending, no curving, no leaning, no slanted tube axis, no dents, no wrinkles, no deformation.”

Step 2 — Create the Second Frame

Next, generate a second image that will become the end frame of the animation.

Instead of one tube, the scene now contains three SKIMS toothpaste tubes.

Ready-to-copy prompt

“Take this exact picture as the base. Keep the exact same design, typography, layout, lighting, camera angle, and background. Only change: Add two more identical SKIMS tubes so there are 3 total. Make sure the original tube stays in the middle, perfectly centered. Place one tube on the left and one on the right, evenly spaced. Color variation only: The two added tubes use different nude tones (one slightly lighter nude, one slightly deeper nude). Do not change anything else about the design, type, logo placement, micro text, graphics, or materials. Droplets: Keep the condensation droplets, but add a few subtle downward-running water trails (thin streaks) on the tube surface, natural and minimal—not messy.”

Step 3 — Animate It in Kling 3.0

With both frames ready, use Kling 3.0 to generate the animation between them.

Ready-to-copy prompt

“Start with a tight framing on the center tube. Fast cinematic push-in while the camera slightly moves from right to left, stabilized, premium product-commercial style. The center tube performs a clean slow 360° rotation on its vertical axis while staying perfectly centered. While the center tube rotates, two identical tubes rotate out into view from behind it — one from the left side and one from the right side. They rotate on their own vertical axes while sliding slightly outward, gradually becoming visible. They settle into an evenly spaced lineup of three tubes facing forward. Keep the same lighting, background, design and typography. No extra objects.”