Queres manter-te atualizado — mas a quantidade de informação sobre ferramentas de IA, workflows e “o que funciona melhor” é avassaladora.
Todas as semanas há uma nova ferramenta.
Todos os dias um novo workflow.
E é difícil perceber o que é realmente útil.
É exatamente por isso que estamos a lançar esta série.
Em vez de teoria, dividimos tudo em workflows práticos e replicáveis — usando spec ads fictícios para mostrar o que é possível e como chegar lá.
Para a nossa primeira análise de IA, focámo-nos num setup simples:
NanoBanana Pro para a geração do produto
Kling 3.0 para a animação do produto
E uma pergunta criativa para guiar o processo:
E se a SKIMS lançasse uma pasta de dentes?
Tudo começou com uma única imagem de produto gerada no NanoBanana Pro.
Em vez de fazer prompt de um tubo de pasta de dentes genérico, o objetivo era criar algo que parecesse autenticamente SKIMS — o minimalismo elevado que a marca representa também devia refletir-se no design do nosso produto fictício.
Os detalhes chave incluíram:
Um tubo flexível com acabamento mate suave
Tons nude quentes ao estilo SKIMS
Branding minimalista com o logo SKIMS
Microtexto minúsculo: “FOR EVERY SMILE.”
Subtis gráficos de ondas tonais
Gotas de condensação realistas para adicionar realismo físico
A imagem foi estruturada como uma fotografia de produto de luxo clássica — composição centrada, iluminação limpa e fundo de estúdio em tons pastel.
Isto serviu como imagem base para tudo o resto.
Aqui o prompt pronto a copiar:
Prompt
Ultra-clean luxury cosmetic product photo, centered composition, single product hero shot. ONE SKIMS squeeze tube only, perfectly centered, full product visible, no duplicates.Tube (shape): Soft-matte squeeze tube, classic tapered silhouette: wider at the crimped top, straight gentle taper to a slightly narrower bottom, no hourglass waist, soft rounded corners/edges, flat ribbed crimp top, clean centered lower transition into a short neck/collar. Branding (exact): Use the exact SKIMS logo from the reference (identical letter shapes, kerning, weight, proportions). Place it very high on the front, centered horizontally, directly below the ribbed crimp seal (upper part of the tube body) —close to the top but not overlapping the seal. Tone-on-tone nude ink, slightly darker than the tube. Micro text (exact): Set the micro text in a clean sans-serif typeface, Helvetica Neue–style (neutral modern grotesk, regular weight). Place it directly beneath the SKIMS logo on the front, centered, with a small consistent gap (a bit of breathing room). The text reads exactly: “FOR EVERY SMILE.” only once (single line on the front), ultra-small, ultra-thin, low-contrast, printed in a nude tone close to the tube color. Lower graphic: On the lower part of the tube: 2 soft curved diagonal bands wrapping around the cylinder, subtle tone-on-tone stripes, gentle wave curves. Surface realism: Realistic condensation droplets scattered across the matte tube (varied sizes), natural specular highlights and soft shadows. Color: Warm peach-beige tube (SKIMS nude tone). Integrated asymmetrical-blob-base (LOW PROFILE, not tall): The bottom of the tube transitions directly into a glossy sculpted asymmetrical-blob-base that is physically fused to the tube (same object). No cap, no threads, no neck ring, no separate pedestal. Clear matte-to-gloss material transition at the junction. The base is low and compact (short height), hugging the tabletop—a squat, low-profile rather than a tall vertical form. Two gently stacked rounded bulges (upper slightly smaller, lower slightly larger) connected by a soft pinch/waist creating a subtle concave-to-convex S-flow, compressed in height. Slight asymmetry like soft silicone settled. Ends in a small flattened contact patch touching the tabletop. Scene: Pastel studio set, soft pink–lilac gradient background, slight atmospheric haze. Pale pink tabletop. Clean, diffused shadow directly under the base. Camera / lighting: Straight-on eye-level product photography, 85mm look, moderate DOF (tube sharp, background softly blurred). High-end softbox lighting, crisp clean highlights, premium cosmetic ad style. Hard negatives / constraints: No extra objects. No toothbrush. No mint graphics. No additional products. No label text besides “SKIMS” and “FOR EVERY SMILE.” No border, no watermark, no grain/noise. No cap. No separate pedestal. No visible threads. No bending, no curving, no leaning, no slanted tube axis, no dents, no wrinkles, no deformation.
Passo 2 — Criar o segundo frame
De seguida, gera uma segunda imagem que se tornará o frame final da animação.
Em vez de um tubo, a cena contém agora três tubos de pasta de dentes SKIMS.
Prompt pronto a copiar
Prompt
Take this exact picture as the base. Keep the exact same design, typography, layout, lighting, camera angle, and background. Only change: Add two more identical SKIMS tubes so there are 3 total. Make sure the original tube stays in the middle, perfectly centered. Place one tube on the left and one on the right, evenly spaced. Color variation only: The two added tubes use different nude tones (one slightly lighter nude, one slightly deeper nude). Do not change anything else about the design, type, logo placement, micro text, graphics, or materials. Droplets: Keep the condensation droplets, but add a few subtle downward-running water trails (thin streaks) on the tube surface, natural and minimal—not messy.
Passo 3 — Animá-lo no Kling 3.0
Com ambos os frames prontos, usa o Kling 3.0 para gerar a animação entre eles.
Prompt pronto a copiar
Prompt
Start with a tight framing on the center tube. Fast cinematic push-in while the camera slightly moves from right to left, stabilized, premium product-commercial style. The center tube performs a clean slow 360° rotation on its vertical axis while staying perfectly centered. While the center tube rotates, two identical tubes rotate out into view from behind it — one from the left side and one from the right side. They rotate on their own vertical axes while sliding slightly outward, gradually becoming visible. They settle into an evenly spaced lineup of three tubes facing forward. Keep the same lighting, background, design and typography. No extra objects.
