Quando é que os patches anti-borbulhas ficaram assim tão bons?: Como criámos um spec ad AI TirTir x Murakami com NanoBanana Pro e Kling 3.0
Um guia passo a passo para desenhar uma colaboração beauty fictícia TirTir x Murakami, gerá-la com IA e animá-la num spec ad — com prompts incluídos.
Conheces bem a sensação.
Queres estar a par de tudo, mas a quantidade de informação sobre ferramentas de IA, workflows e o que realmente funciona é esmagadora. Cada semana surge uma nova ferramenta. Cada dia um novo workflow.
E é difícil perceber o que é genuinamente útil. É exatamente por isso que estamos a fazer esta série. Em vez de teoria, analisamos as coisas em workflows práticos e replicáveis — usando spec ads fictícios para mostrar o que é possível fazer e como chegar lá de forma concreta.
Para o breakdown desta semana, quisemos construir algo que se situasse mesmo na interseção entre beauty, arte e cultura de produto.
A ideia começou com uma pergunta simples: Quando é que os patches anti-borbulhas ficaram assim tão bons?
Porque este lançamento fictício TirTir x Murakami já não parece skincare no sentido tradicional. Parece algo entre um produto de beleza e arte wearable.
Então quisemos ver como essa ideia ficaria como campanha completa.
Para este workflow, usámos:
- NanoBanana Pro para geração de imagens
- Kling 3.0 para animação
Não és de leitura? Vê o workflow interativo no final do post.
Bora lá começar.
Passo 1 — Desenhar o Produto Base no NanoBanana Pro
Tudo começou com o sistema de produto.
Em vez de gerar uma foto beauty aleatória, o objetivo era criar algo que parecesse uma colaboração limited-edition credível:
- saquetas em folha de prata
- flores e olhos estilo Murakami
- um aspeto de produto K-beauty premium
- uma linguagem de design que pudesse ser expandida para mais assets de campanha
A primeira imagem focou-se na embalagem em si.
Aqui está o prompt pronto a copiar:
Prompt
A professional flat-lay beauty product photograph of multiple rectangular ultra-thin silver chrome foil pimple patch sachets scattered and overlapping, shot from above. Pure white background. White “TIRTIR” lettering centered on each sachet. Each sachet has many small Murakami-style motifs — flowers and eyes — that are SMALL, maximum 1.5cm, scattered like stickers all over the sachet surface, not centered, not large, not dominant. The motifs are tiny decorative elements, never bigger than 1/6 of the sachet width. Every single sachet has a MIX of multiple different flower colors — rainbow, pink, blue, yellow, red, purple all appearing together on the same sachet — never one single color per sachet. The eyes also vary in color across the sachet, some green iris, some blue, some purple. Thick black outlines. Flat silver chrome foil background on each sachet. Soft diffused studio lighting. K-beauty editorial flat-lay. 8K ultra-realistic beauty photography.
Esta tornou-se a imagem base para toda a direção visual.
Passo 2 — Criar as Hero Product Shots
Com a direção da embalagem definida, o próximo passo foi desenvolver as hero product images.
Isso incluiu:
- o folha de patches propriamente dita
- a extensão com o cushion compact
- close-ups de luxo que tornam a colaboração fictícia mais completa
Prompt pronto a copiar
Prompt
High-end product photography of a white minimalist tray holding exactly 12 hydrocolloid pimple patches in a 4x3 grid, perfectly following the layout of Image 4. REMOVE all Louis Vuitton logos and symbols. Replace the five LV-branded patches with iconic Takashi Murakami designs: include the blue “Mr. DOB” character with large ears (from Image 2), the colorful “Jellyfish Eyes” with long lashes (from Image 1), and the stylized winking eyes (from Image 3). The other 7 patches remain as vibrant, smiling Murakami flowers in various rainbow and solid colors. The patches are a mix of circular transparent stickers and custom die-cut shapes that follow the silhouette of the characters and flowers. Clean studio lighting, seamless white background, 8k resolution, sharp focus, professional skincare aesthetic.
Prompt para extensão do produto
Prompt
Use reference image 1 for the exact red Murakami TIRTIR design, artwork, colors, logo, glossy finish, and all surface details. But the compact itself must have the exact same fully closed outer shell shape, proportions, silhouette, and front view as reference image 2. It should look like one smooth, sealed oval compact from the outside only, just like the silver version. No visible opening, no lid separation, no gap, no inner tray, no exposed interior. The Murakami artwork must be applied onto the closed outer shell, while preserving the exact clean closed form of reference image 2. Centered front-facing studio product shot, isolated on light gray background, hyper-realistic, luxury beauty product photography.
Important: match the exact closed silhouette of reference image 2. The product must read as a single smooth closed compact, not an opened compact. No visible cut line across the middle unless it is extremely subtle like a real closed compact.
E para um feel beauty ainda mais premium:
Prompt
Professional studio shot of the TIRTIR Red Cushion Foundation. The metallic red surface of the lid features deep engravings of Takashi Murakami’s smiling flowers and surrealist characters reference image 2 and 3. Inside the engraved lines, vibrant multi-colored enamel fills are applied, contrasting against the deep red metallic finish. 3D depth, high gloss, ultra-detailed, 8k, commercial product photography, soft reflections, white background.
Passo 3 — Construir os Frames de Campanha
Com o produto base pronto, expandimo-lo para diferentes visuais estilo campanha.
A ideia era evitar que tudo parecesse o mesmo render de estúdio. Por isso, levámos o conceito para mundos diferentes:
- editorial de luxo dark
- setups futuristas para o produto
- close-ups beauty realistas na pele
Esta variedade torna a campanha fictícia muito mais completa.
Prompt pronto a copiar
Prompt
Authentic high-end luxury editorial photography, shot on Hasselblad, 8k resolution. A perfectly composed shot of the TIRTIR Murakami Edition.
The Exact Product & Proportion (Crucial):
The silver foil sachet is the base object, tilted diagonally. Layered directly on top is the transparent pimple-patch sheet. The size of the patch sheet must be a perfect fit: it should cover approximately 90% of the sachet’s surface, meaning it is slightly smaller than the packaging but fills it almost completely, leaving only a thin silver border of the sachet visible around the edges.
The Design (Zero Variation):
The pimple-patch sheet must be an exact replicate of the reference image, featuring the specific arrangement of multicolored Murakami smiling flowers and stylistic eyes. No new characters, no rearranged stickers. The silver sachet must also feature the exact same rainbow flowers and the crisp white TIRTIR MURAKAMI EDITION logo.
Lighting & Atmosphere (Balenciaga Style):
A deep, cold midnight-blue and obsidian black void. The scene is lit by a sharp, focused beam of cool white light from above, creating a high-contrast, moody gradient on a polished black obsidian mirror floor. Harsh chiaroscuro lighting with extreme contrast. The transparent plastic of the sheet must have realistic light refraction and crystalline edges with sharp white specular highlights.
Composition:
Asymmetric, avant-garde, and mysterious. Extreme high contrast, shallow depth of field, raw cinematic grain, photorealistic, minimal and sophisticated.
Negative Prompt:
(Patch sheet too small, patch sheet too large, rearranged stickers, different design, 3D render, CGI, digital art, symmetric, centered, soft lighting, gray background, white background, cartoonish, plastic look, fake reflections, generic product shot, warm tones, yellow light).
Prompt para setup futurista
Prompt
Using the first image as the scene, lighting, and composition reference, remove the gray time-line Cellular Energy Le Sérum bottle. In its place, display the TIRTIR Red Cushion Foundation: The primary center piece, held securely by a metallic laboratory clamp. Its metallic ruby red lid features a mix of colorless laser-engraved Murakami flowers and vibrant, colorful surrealist characters, with the crisp white logo TIRTIR MURAKAMI EDITION prominently visible. Silver Foil Sachet: Held upright by another chrome clamp, slightly tilted toward the camera. It is printed with Takashi Murakami’s rainbow smiling flowers, colorful eye motifs, and the TIRTIR MURAKAMI EDITION logo. Pimple-Patch Sheet: The transparent hydrocolloid sheet with colorful Murakami stickers is no longer floating; it is firmly held by a small, precise metallic laboratory clip attached to a horizontal chrome rod, making it look physically integrated into the grid. It casts a soft, realistic shadow on the background. Lighting & Style: Change the entire image to a futuristic aesthetic while preserving the product details. Cool blue color cast throughout, high contrast, sterile futuristic lighting, clinical atmosphere, technology-forward, cold metallic feel. The environment shifts from monochrome gray and silver to sleek chrome and steel, with the metallic red of the cushion and the vivid Murakami artwork still popping intensely against the cool futuristic setting. Crisp editorial product lighting with a polished laboratory-tech mood, ultra-sharp focus on the products, shallow depth of field, photorealistic, 8k resolution, 4:5 vertical format, clean and minimal. High contrast with slightly crushed shadows, luminous cool highlights, subtle futuristic reflections, fine but visible film grain texture, extreme sharpness. Negative Prompt: floating objects, flying stickers, no serum bottle, no dropper, no text overlays, no extra props, no warm tones, no cluttered background, no distorted logos.
Prompt beauty na pele
Prompt
Recreate the reference image exactly, keeping the same composition, framing, lighting, and mood, but replace the translucent pink heart-shaped pimple patches with TIRTIR Murakami Edition hydrocolloid patches reference the exact pimple patches . The patches must be clearly smaller discreet, and proportionate to real blemishes, not decorative sticker-sized. Use small clear circular patches reference image 2 Takashi Murakami rainbow smiling flowers and cartoon eye designs.
Apply a Kodak Portra 400 film look: soft pastel palette, muted tones, creamy skin rendering, subtle warmth, authentic film grain, lifted shadows, gentle highlight rolloff, natural daylight balance, slightly desaturated greens and blues.
Ultra close-up macro shot of a woman’s cheek, mouth corner, and fingers. Hyper-realistic skin with visible natural texture: pores, fine peach fuzz, subtle freckles, small blemishes, light acne marks, tiny moles, and a natural oil sheen. No retouching, no smoothing, no plastic skin. Warm neutral skin tone, soft natural lipstick on the lower lip visible in the lower-left corner.
A hand enters from the right with a manicured nude or soft-pink nail, fingertip gently pressing one very small Murakami patch onto the cheek. Soft diffused daylight from the left, gentle shadows, shallow depth of field, sharp focus on the patch being applied.
Patch placement:
Upper-left cheek: very small transparent circular patch with a rainbow Murakami smiling flower.
Center being applied by fingertip: very small transparent circular patch with a Murakami cartoon eye design with long lashes and colorful iris.
Lower cheek near the mouth: very small transparent circular patch with a pastel blue or pink Murakami flower.
The patches should look like real hydrocolloid: slightly glossy, ultra-thin, semi-transparent edges blending into the skin, Murakami artwork printed crisply on top, sitting flush on the skin with a subtle shadow underneath. Scale all patches down significantly so they feel tiny, refined, and realistic, around the size of true acne spot patches, about 30–40% smaller than typical decorative beauty stickers.
Photorealistic editorial beauty photography, skincare campaign aesthetic, sharp high detail, Kodak Portra 400 softness and creamy tonal response.
Negative: no heart shapes, no pink translucent patches, no oversized patches, no large sticker-like patches, no airbrushed or plastic skin, no over-retouching, no text, no logos on skin.
Passo 4 — Animar no Kling 3.0
Com os stills prontos, passámos para o Kling 3.0.
O objetivo aqui não era complicar demais o movimento. Os anúncios beauty geralmente beneficiam de movimentos pequenos e controlados:
- zooms lentos
- reveals limpos do produto
- movimentos subtis de câmara
- comportamento realista dos materiais
Prompts prontos a copiar
Prompt
slow zoom in
Prompt
cinematic zoom-out, natural movement
Prompt
slow zoom in, natural movements
Para o reveal do compact:
Prompt
Luxury beauty product film of the exact referenced red TIRTIR cushion compact with Murakami-inspired artwork. The compact starts fully closed, standing upright and front-facing. Then the lid slowly flips open smoothly on its bottom hinge, revealing the cushion foundation inside. Keep the exact same product design, shape, glossy red material, logo placement, artwork, proportions, and camera angle as the reference images. No redesign, no deformation, no extra elements. Soft premium studio lighting, realistic reflections, precise hinge motion, elegant controlled opening, high-end skincare campaign aesthetic, hyper-realistic. Static camera, only the compact moves.
E para os próximos passos, a camada beauty com presença humana, tens de mudar para Cinema Studio Video:
Prompt
Create a video sequence studying a woman in a close-up, zoomed-in framing, with natural movement and realistic skin, using a cinematic focus pull effect where the focal plane smoothly shifts between foreground and background to direct attention, graded in a documentary natural style with neutral accurate colors, minimal stylization, realistic skin tones, true-to-life representation, and journalistic integrity with no artificial look.