FOOH Impact Score
The FOOH Impact Score is our proprietary metric for evaluating the effectiveness of Fake Out of Home campaigns. Each campaign in our library is scored across five key dimensions.
1
Creativity
How original and imaginative is the concept? Does it push creative boundaries?
2
Virality
How shareable is the content? Does it spark conversation and organic reach?
3
Brand Fit
How well does the campaign align with the brand identity and messaging?
4
Production Quality
How polished is the CGI execution? Does it feel believable and seamless?
5
Engagement
What measurable impact did the campaign have on views, shares, and comments?