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Maybelline Lip Gloss Twists Open

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Outstanding

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Learnings

  • Seize a seasonal moment
  • Upgrade reality
  • Connect your product to a feeling

Credits

Brand: Maybelline New York

Agency / Production / VFX: Unknown

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In this Maybelline cgi video, a gigantic Sunkisser Lip Gloss stands in the middle of Central Park in New York. The Lip Gloss twists open, triggering the sun to rise, while the sky transforms into pink shades and the park shifts into a beach with water, sand, and palms growing from the ground. The ad humorously reimagines the city's well-known landscape with a computer generated graphics effect that highlights the product's ability to bring the golden hour to your makeup bag. A dynamic cgi video that masterfully blends creativity with product storytelling in a visually striking way.

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Themes: Black Friday, Winter

Effects / Animations: Floating Objects, Growth, Large Objects, Object Transformation

Surroundings: Park, Skyscraper, Palm Tree, Beach, Tree, Building

Posted on August 26, 2024

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