FOOH Impact Score:
Outstanding
Learn moreLearnings
- Seize a seasonal moment
- Upgrade reality
- Connect your product to a feeling
In this Maybelline cgi video, a gigantic Sunkisser Lip Gloss stands in the middle of Central Park in New York. The Lip Gloss twists open, triggering the sun to rise, while the sky transforms into pink shades and the park shifts into a beach with water, sand, and palms growing from the ground. The ad humorously reimagines the city's well-known landscape with a computer generated graphics effect that highlights the product's ability to bring the golden hour to your makeup bag. A dynamic cgi video that masterfully blends creativity with product storytelling in a visually striking way.
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