Maybelline Lip Gloss Twists Open

This VFX advertising video features a gigantic Maybelline Sunkisser Lip Gloss appearing in Central Park, New York. The oversized lip gloss stands prominently among the trees, then twists open.

As the lip gloss twists, it triggers the sun to rise, turning the sky pink. The park's greenery transforms into a beach scene, complete with flowing water, golden sand, and palm trees emerging from the ground. This transformation promotes the product's special shade, designed to capture the magic of golden hour.

Through computer-generated imagery, the video reimagines an urban park as a transportive beachscape, underscoring Maybelline's message of incorporating the glow of golden hour into a makeup routine.