FOOH Ad Maybelline Lip Gloss Twists Open

Maybelline Lip Gloss Twists Open

Oversized Sunkisser fake out of home ad of maybelline

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FOOH Impact Score:

Outstanding

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Learnings

Seize a seasonal moment
Upgrade reality
Connect your product to a feeling

Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

Effects / Animations: Floating & Flying Objects, Growth, Large Objects, Simple Motion

Surroundings: Skyscrapers, Palm Trees, Beaches, Trees, Buildings, Parks

Date posted: August 26, 2024

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In this Maybelline cgi video, a gigantic Sunkisser Lip Gloss stands in the middle of Central Park in New York. The Lip Gloss twists open, triggering the sun to rise, while the sky transforms into pink shades and the park shifts into a beach with water, sand, and palms growing from the ground. The ad humorously reimagines the city's well-known landscape with a computer generated graphics effect that highlights the product's ability to bring the golden hour to your makeup bag. A dynamic cgi video that masterfully blends creativity with product storytelling in a visually striking way.