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Maybelline Lip Gloss Twists Open

FOOH Impact Score:

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Outstanding

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Learnings

  • Seize a seasonal moment
  • Upgrade reality
  • Connect your product to a feeling

Credits

Brand: Maybelline New York

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Themes: Black Friday, Winter

Effects / Animations: Floating & Flying Objects, Growth, Large Objects, Simple Motion

Surroundings: Skyscrapers, Palm Trees, Beaches, Trees, Buildings, Parks

Date posted: August 26, 2024

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In this Maybelline vfx advertising, a gigantic Sunkisser Lip Gloss appears in the middle of Central Park in New York, standing tall among the trees. The scene unfolds as the Lip Gloss twists open, and its motion triggers the sun to rise—turning the sky pink and transforming the park's greenery into a beach complete with flowing water, golden sand, and palm trees growing from the ground, promoting the product's special shade that captures the golden hour magic. With a surprising use of computer generated imagery, this Maybelline lip gloss video transforms an everyday urban park into a transportive beachscape, highlighting Maybelline’s message of bringing the glow of golden hour right into your makeup routine.

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