FOOH Impact Score:
Outstanding
Learn moreIn this Durex fake out of home ad, a Durex-branded light rail train glides above a busy Thailand shopping mall, showcasing their latest lubricant product. The scene unfolds as a massive sachet packet of Durex Play Classic Pleasure Gel floats down with a parachute, hovering over the moving train before bursting open to coat it smoothly in gel; immediately after, the train rockets forward with increased speed while more sachets drift from the sky and colorful Thai-character balloons chase after it in the air. With an innovative use of computer generated graphics, this Durex gel campaign fake out of home ad transforms a regular commuter train into a speedy symbol of enhanced performance, highlighting Durex’s message of “less is more” with their new long-lasting gel sachets.
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