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Durex Packet Gel Applied on Train From Parachute

FOOH Impact Score:

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Credits

Brand: Durex

Agency / Production / VFX: Unknown

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In this Durex fake out of home ad, a Durex-branded light rail train glides above a busy Thailand shopping mall, showcasing their latest lubricant product. The scene unfolds as a massive sachet packet of Durex Play Classic Pleasure Gel floats down with a parachute, hovering over the moving train before bursting open to coat it smoothly in gel; immediately after, the train rockets forward with increased speed while more sachets drift from the sky and colorful Thai-character balloons chase after it in the air. With an innovative use of computer generated graphics, this Durex gel campaign fake out of home ad transforms a regular commuter train into a speedy symbol of enhanced performance, highlighting Durex’s message of “less is more” with their new long-lasting gel sachets.

Metadata

Brand Industry: Beauty & Personal Care

Country: Thailand

City: Unknown

Effects / Animations: Fluid & Splash, Large Objects, Morphing & Transformation, Simple Motion

Surroundings: Malls, Viaducts

Posted on October 30, 2024

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