Durex Packet Gel Applied on Train From Parachute
Durex Gel Packet Applied to Train
This Durex fake out-of-home ad features a Durex-branded light rail train moving above a busy shopping mall in Thailand. A massive sachet packet of Durex Play Classic Pleasure Gel descends via parachute, hovering over the train before bursting open to coat it smoothly in gel.
Immediately after the application, the train accelerates significantly. More gel sachets drift from the sky, and colourful Thai-character balloons chase the train through the air. This CGI campaign transforms a commuter train into a symbol of enhanced performance, highlighting Durex’s message of “less is more” for their new long-lasting gel sachets.
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